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- Tasks: Drive marketing campaigns and elevate JW Lees beer brands through creative strategies.
- Company: Join a nearly 200-year-old family-owned brewery with a passion for great beer.
- Benefits: Enjoy competitive pay, profit share, private medical insurance, and generous discounts.
- Why this job: Be the brand guardian and make a real impact in the beverage industry.
- Qualifications: Experience in marketing, creativity, and knowledge of the beverage sector required.
- Other info: Great career growth opportunities and a supportive team environment.
The predicted salary is between 28000 - 40000 £ per year.
This is a full time office based role, based in Middleton, North Manchester. As Trade Marketing Executive you will shape and drive activation of JW Lees beer brands, managing trade communications, events, POS and content. To do that, you will need to uncover trade and consumer insights and deliver strategic and innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can elevate our beer brands. You’ll be supported with a team of marketing and sales experts.
You will need to be creative, possess a strategic mind and have experience in implementing targeted brand campaigns. You’ll have trade and drinks category knowledge to best support and drive growth in sales in our Managed, Pub Partner and wholesale customer base.
Person Specification:- Experience and knowledge of the beverage/alcohol industry
- Proven ability to develop brand and marketing strategies and communicate recommendations
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or related field
- Full driving licence and access to a vehicle
- Be the brand guardian ensuring quality and consistency across all markets
- Drive internal and external communications and passion for our brands
- Analyse brand positioning and consumer insights
- Protect and communicate JW Lees brands vision and mission
- Activate projects, NPD and campaigns across all routes to market
- Lead creative development with external branding agency
- Measure and report performance of all marketing campaigns
- Monitor market trends, research consumer markets and competitors’ activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Manage beer brands marketing budgets
- Competitive pay plus annual profit share bonus, ensuring you share in the success of the company
- Private medical insurance
- Enhanced pension scheme
- 33 days annual leave (inclusive of bank holidays)
- 30% discount on food and drink across our pubs, inns and hotels for you and friends and family
- Discounted stays in our hotels and inns
- 24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade Charity
- Great opportunities to grow in your role and progress your career with our internal and external development programmes
- Enhanced maternity, paternity and adoption policies
- Access to our onsite pub 'The Cottage', each Friday.
- Access to JW BenefitHub, giving you access to a huge range of high street and online discounts
About JW Lees: Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together.
Trade Marketing Executive - JW Lees Brewery in Manchester employer: JW Lees
Contact Detail:
JW Lees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Executive - JW Lees Brewery in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beverage industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks at JW Lees. You never know who might help you land that Trade Marketing Executive role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for marketing campaigns. Bring examples of past work or concepts that could elevate JW Lees brands. Let them see your strategic mind in action!
✨Tip Number 3
Research is key! Dive deep into JW Lees’ brand positioning and their competitors. Understand what makes their beer unique and how they communicate with their audience. This knowledge will not only impress them but also help you tailor your approach during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the JW Lees family. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Trade Marketing Executive - JW Lees Brewery in Manchester
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for the beverage industry shine through! We want to see how your enthusiasm for beer and marketing can help elevate our brands.
Tailor Your Experience: Make sure to highlight your relevant experience in trade marketing and the beverage sector. We’re looking for specific examples of campaigns you've worked on that align with what we do at JW Lees.
Be Creative and Strategic: Don’t just list your skills; show us how you’ve used them creatively in past roles. We appreciate innovative thinkers who can devise effective strategies to attract customers and drive growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at JW Lees
✨Know Your Brands
Before the interview, dive deep into JW Lees' beer brands. Understand their unique selling points and recent marketing campaigns. This will not only show your enthusiasm but also help you discuss how you can elevate these brands during your chat.
✨Showcase Your Creativity
Prepare to share examples of innovative marketing campaigns you've implemented in the past. Think about how you can apply similar strategies to JW Lees. Being able to demonstrate your creative thinking will set you apart from other candidates.
✨Understand the Market
Brush up on current trends in the beverage and alcohol industry. Be ready to discuss how these trends could influence JW Lees' marketing strategies. Showing that you're informed about the market will highlight your analytical skills and strategic mindset.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since outstanding communication is key for this role, consider doing mock interviews with friends or family. This will help you convey your ideas effectively and leave a lasting impression.
