At a Glance
- Tasks: Drive sales growth for Boddingtons Cask and JW Lees brands across pubs and wholesalers.
- Company: Join a nearly 200-year-old family-owned brewery with a passion for quality beer.
- Benefits: Competitive salary, travel opportunities, and a supportive team environment.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact in the beer industry while building strong relationships.
- Qualifications: Sales experience and a passion for brewing are essential.
The predicted salary is between 30000 - 40000 £ per year.
This role will support the National Sales Team in the continued growth of our National Sales, with a key focus on Boddingtons Cask & JW Lees brands. This is a hands-on role which directly impacts the expansion of distribution, the strengthening of customer relationships, and the delivery of outstanding brand execution. You will work closely with the wider sales team, supporting national account strategies by building strong in-trade relationships and increasing rate of sale.
The Main Roles & Responsibilities:
- Increase distribution of Boddingtons Cask and JW Lees beer brands across Pub Company and Wholesale channels.
- Identify and secure new stockists within agreed target accounts and territories.
- Support existing customers to maximise sales performance and improve brand presence.
- Work collaboratively with wholesale representatives to unlock new opportunities and drive volume growth.
- Deliver best-in-class execution standards across all brands in outlet.
- Ensure visibility through point of sale activation, merchandising, and quality presentation.
- Promote product quality standards, particularly within cask ale, ensuring customers serve our beers to the highest standards.
- Build strong day-to-day relationships with Pub Company Area Managers, Wholesale Area Managers, publicans, and key in-trade decision makers.
- Act as a trusted brand representative in the market, providing excellent customer service and ongoing support.
The Person:
- Previous experience in sales, hospitality, brewing, drinks or FMCG.
- Strong relationship-building and communication skills.
- Self-motivated with a proactive "get up and go" attitude.
- Strong work ethic with the ability to manage time effectively in a field-based role.
- Passion for beer, brewing, and delivering quality products.
- Commercial mindset with enthusiasm for selling and growing brands.
- Positive, energetic, and resilient approach.
- Understanding of cask ale and beer quality standards.
- Experience working with wholesalers, pub companies, or on-trade customers.
- Full UK driving license and willingness to travel nationally.
About JW Lees:
Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together.
National Sales Executive - Middleton in Manchester employer: JW Lees
JW Lees is an exceptional employer, offering a vibrant work culture that prioritises teamwork and personal growth. With nearly 200 years of brewing heritage, employees benefit from a supportive environment that fosters strong relationships and encourages professional development, all while being part of a family-owned company that values quality and community. Located in Middleton, this role provides the unique opportunity to engage with passionate colleagues and customers alike, making a meaningful impact on the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Executive - Middleton in Manchester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Sales Executive - Middleton at JW Lees, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including JW Lees. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Sales Executive - Middleton. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Sales Executive - Middleton in Manchester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for JW Lees:When writing your cover letter, make sure to tailor your message specifically for JW Lees. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at JW Lees
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show JW Lees that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show JW Lees that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with JW Lees’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
