At a Glance
- Tasks: Boost sales and distribution of Boddingtons Cask and JW Lees brands across the UK.
- Company: Join JW Lees, a family-owned brewery with nearly 200 years of tradition.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Enjoy a supportive culture focused on teamwork and personal development.
- Why this job: Be part of a passionate team that values quality beer and customer relationships.
- Qualifications: Sales experience and a love for brewing are essential.
The predicted salary is between 30000 - 40000 £ per year.
This role will support the National Sales Team in the continued growth of our National Sales, with a key focus on Boddingtons Cask & JW Lees brands. This is a hands-on role which directly impacts the expansion of distribution, the strengthening of customer relationships, and the delivery of outstanding brand execution. You will work closely with the wider sales team, supporting national account strategies by building strong in-trade relationships and increasing rate of sale.
The Main Roles & Responsibilities:
- Increase distribution of Boddingtons Cask and JW Lees beer brands across Pub Company and Wholesale channels.
- Identify and secure new stockists within agreed target accounts and territories.
- Support existing customers to maximise sales performance and improve brand presence.
- Work collaboratively with wholesale representatives to unlock new opportunities and drive volume growth.
- Deliver best-in-class execution standards across all brands in outlet.
- Ensure visibility through point of sale activation, merchandising, and quality presentation.
- Promote product quality standards, particularly within cask ale, ensuring customers serve our beers to the highest standards.
- Build strong day-to-day relationships with Pub Company Area Managers, Wholesale Area Managers, publicans, and key in-trade decision makers.
- Act as a trusted brand representative in the market, providing excellent customer service and ongoing support.
The Person:
- Previous experience in sales, hospitality, brewing, drinks or FMCG.
- Strong relationship-building and communication skills.
- Self-motivated with a proactive “get up and go” attitude.
- Strong work ethic with the ability to manage time effectively in a field-based role.
- Passion for beer, brewing, and delivering quality products.
- Commercial mindset with enthusiasm for selling and growing brands.
- Positive, energetic, and resilient approach.
- Understanding of cask ale and beer quality standards.
- Experience working with wholesalers, pub companies, or on-trade customers.
- Full UK driving license and willingness to travel nationally.
About JW Lees:
Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together.
National Sales Executive - JW Lees Brewery in Manchester employer: JW Lees
At JW Lees Brewery, we pride ourselves on being a family-owned business with nearly 200 years of tradition, offering a vibrant work culture that values teamwork and personal growth. As a National Sales Executive, you will enjoy the opportunity to build strong relationships within the industry while working in a supportive environment that encourages passion for our products and commitment to excellence. With a focus on employee development and a shared dedication to quality, JW Lees is an exceptional employer for those looking to make a meaningful impact in the brewing sector.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Executive - JW Lees Brewery in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join local brewing groups, or even pop into pubs to chat with managers. Building relationships is key to landing that National Sales Executive role.
✨Tip Number 2
Show your passion for beer! When you get the chance to meet potential employers, let your enthusiasm shine through. Talk about your favourite brews, share your experiences, and demonstrate your knowledge of cask ale and quality standards.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to appear. Reach out to companies directly, especially JW Lees, and express your interest in working with them. A little initiative can go a long way in making a great impression.
✨Tip Number 4
Utilise our website to apply! We’ve got all the latest job openings listed, so make sure you check it out regularly. Tailor your application to highlight your sales experience and relationship-building skills, and you’ll be one step closer to joining the JW Lees family.
We think you need these skills to ace National Sales Executive - JW Lees Brewery in Manchester
Some tips for your application 🫡
Show Your Passion for Beer:When writing your application, let your love for beer and brewing shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the products we offer and the quality standards we uphold.
Highlight Your Relationship-Building Skills:Make sure to emphasise your experience in building strong relationships. Whether it’s with pub managers or wholesalers, we need to know how you’ve successfully connected with others in your previous roles.
Be Proactive and Self-Motivated:We love candidates who take initiative! In your application, share examples of how you've gone above and beyond in past positions. Show us that you have that 'get up and go' attitude we’re looking for.
Tailor Your Application to Us:Don’t just send a generic application! Take the time to tailor your CV and cover letter to JW Lees and the National Sales Executive role. Highlight relevant experiences and skills that align with our values and the job description.
How to prepare for a job interview at JW Lees
✨Know Your Brands Inside Out
Before the interview, make sure you have a solid understanding of Boddingtons Cask and JW Lees brands. Familiarise yourself with their history, unique selling points, and current market position. This will not only show your passion for the products but also demonstrate your commitment to representing them effectively.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you've successfully built relationships in sales or hospitality. Think about how you can translate those skills to strengthen customer relationships for JW Lees. Be ready to discuss specific strategies you've used to engage with clients and drive sales.
✨Demonstrate Your Proactive Attitude
This role requires a self-motivated individual, so be prepared to share instances where you've taken the initiative in previous roles. Highlight any times you've identified new opportunities or improved processes. This will help convey your 'get up and go' attitude that JW Lees values.
✨Understand the Importance of Quality Standards
Since the role involves promoting product quality, brush up on cask ale standards and what makes a great beer experience. Be ready to discuss how you would ensure these standards are met in your interactions with customers. Showing your knowledge here will set you apart as a candidate who truly cares about the brand.
