At a Glance
- Tasks: Boost sales and distribution of Boddingtons Cask and JW Lees brands across pubs and wholesalers.
- Company: Join JW Lees, a family-owned brewery with nearly 200 years of tradition.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Enjoy a supportive culture with a focus on teamwork and community.
- Why this job: Be part of a passionate team and make a real impact in the beer industry.
- Qualifications: Sales or hospitality experience, strong communication skills, and a love for beer.
The predicted salary is between 30000 - 40000 £ per year.
This role will support the National Sales Team in the continued growth of our National Sales, with a key focus on Boddingtons Cask & JW Lees brands. This is a hands-on role which directly impacts the expansion of distribution, the strengthening of customer relationships, and the delivery of outstanding brand execution. You will work closely with the wider sales team, supporting national account strategies by building strong in-trade relationships and increasing rate of sale.
The Main Roles & Responsibilities:
- Increase distribution of Boddingtons Cask and JW Lees beer brands across Pub Company and Wholesale channels.
- Identify and secure new stockists within agreed target accounts and territories.
- Support existing customers to maximise sales performance and improve brand presence.
- Work collaboratively with wholesale representatives to unlock new opportunities and drive volume growth.
- Deliver best-in-class execution standards across all brands in outlet.
- Ensure visibility through point of sale activation, merchandising, and quality presentation.
- Promote product quality standards, particularly within cask ale, ensuring customers serve our beers to the highest standards.
- Build strong day-to-day relationships with Pub Company Area Managers, Wholesale Area Managers, publicans, and key in-trade decision makers.
- Act as a trusted brand representative in the market, providing excellent customer service and ongoing support.
The Person:
- Previous experience in sales, hospitality, brewing, drinks or FMCG.
- Strong relationship-building and communication skills.
- Self-motivated with a proactive “get up and go” attitude.
- Strong work ethic with the ability to manage time effectively in a field-based role.
- Passion for beer, brewing, and delivering quality products.
- Commercial mindset with enthusiasm for selling and growing brands.
- Positive, energetic, and resilient approach.
- Understanding of cask ale and beer quality standards.
- Experience working with wholesalers, pub companies, or on-trade customers.
- Full UK driving license and willingness to travel nationally.
About JW Lees:
Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together.
National Sales Executive in Middleton employer: JW Lees Brewery
At JW Lees, we pride ourselves on being a family-owned brewery with nearly 200 years of tradition, offering a vibrant work culture that values teamwork and personal growth. As a National Sales Executive, you will enjoy the opportunity to build strong relationships within the industry while benefiting from our commitment to employee development and a supportive environment that celebrates passion for quality beer and exceptional service. Join us in creating memorable experiences across our 150 pubs, inns, and hotels in the North West and North Wales, where your contributions directly impact our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Executive in Middleton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join local beer clubs, or even pop into pubs to chat with managers. Building relationships is key to landing that National Sales Executive role.
✨Tip Number 2
Show your passion for beer! When you get the chance to meet potential employers, let your enthusiasm shine through. Share your knowledge about cask ale and what makes it special. They’ll love your energy and commitment to quality.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to appear. Reach out to companies directly, especially if you admire their brands. A friendly email or call can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who fit our values. By applying directly, you’ll show us you’re serious about joining the team and ready to make an impact in the sales world.
We think you need these skills to ace National Sales Executive in Middleton
Some tips for your application 🫡
Show Your Passion for Beer:When you're writing your application, let your love for beer and brewing shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the products we offer and the quality standards we uphold.
Highlight Your Relationship-Building Skills:This role is all about building strong relationships, so make sure to showcase your communication skills and any relevant experience. Tell us about times you've successfully connected with customers or colleagues – we love hearing those stories!
Be Proactive in Your Approach:We appreciate a self-motivated attitude, so don’t hesitate to demonstrate how you take initiative. Whether it’s identifying new opportunities or improving sales performance, show us how you’ve gone above and beyond in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at JW Lees Brewery
✨Know Your Brands Inside Out
Before the interview, make sure you have a solid understanding of Boddingtons Cask and JW Lees brands. Familiarise yourself with their history, unique selling points, and current market position. This will not only show your passion for the products but also demonstrate your commitment to representing them effectively.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you've successfully built relationships in sales or hospitality. Think about how you can translate those skills to strengthen customer relationships and work collaboratively with the sales team. Be ready to discuss specific strategies you've used to engage with clients.
✨Demonstrate Your Proactive Attitude
This role requires a self-motivated individual, so be prepared to share instances where you've taken the initiative to drive sales or improve brand presence. Highlight your 'get up and go' attitude by discussing how you've identified new opportunities or tackled challenges head-on in previous roles.
✨Understand the Market and Competition
Research the current trends in the beer industry, especially regarding cask ale. Be ready to discuss how you would approach increasing distribution and visibility for the brands. Showing that you understand the competitive landscape will impress the interviewers and demonstrate your commercial mindset.
