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- Tasks: Lead PPC campaigns on Google & Bing, optimising for global growth and performance.
- Company: Join a successful online retailer known for innovation and excellence in digital marketing.
- Benefits: Enjoy flexible working with 2 days in the office and a dynamic team environment.
- Why this job: Be part of a passionate team driving impactful campaigns and staying ahead of industry trends.
- Qualifications: 4+ years in PPC with expertise in Google Ads and strong analytical skills required.
- Other info: Opportunity to collaborate with a creative marketing team and enhance your digital advertising skills.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a hugely successful online retailer, has a new opportunity for an experienced PPC Manager. This is a new role that sits within the Performance Marketing team and reports directly into the Head of Performance. The PPC Manager will oversee all the PPC activity across Google & Bing including Search, Performance Max, Display and YouTube, identifying opportunities to optimise the current set up and grow campaigns globally.
We are looking for a passionate PPC Manager to really get into the detail of the current paid search set up and own campaign creation and budget management across campaigns. The ideal candidate will have a proven track record of creating and implementing successful PPC campaigns, optimising performance, and driving results to KPIs. They will be responsible for managing all aspects of our paid search campaigns, including strategy, keyword research, campaign setup, monitoring, analysis, and reporting. This role requires a deep understanding of digital advertising platforms, data analysis, and a passion for staying ahead of industry trends.
- Plan and execute PPC campaigns across multiple platforms and territories to align with the business’ channel and overall business goals and strategy.
- Develop compelling ad copy and creatives for specific target audiences ensuring it is in line with the brand tone of voice whilst also best in class for the marketing channel.
- Utilise analytics tools to track, analyse and report on key performance metrics and inform optimisation strategies.
- Generate daily, weekly and monthly reporting on campaign performance, insights and recommendations for improvement across the channel and provide actionable insights to enhance the overall marketing strategy.
- Conduct regular analysis of competitor and similar brands activity as well as staying on top of industry trends.
- Regularly refine and expand keyword targeting and lists to maximise campaign effectiveness whilst utilising CRM audiences.
- Collaborate with the wider marketing team to optimise landing pages and improve conversion rates across for all paid search traffic implementing A/B testing strategies to enhance campaign performance.
- Keep up to date with industry trends, updates and best practices within paid search, recommending and implementing new strategies to maximise performance.
4+ years in a PPC role with strong knowledge across the full Google products. Fantastic knowledge of PPC from campaign set up to optimisation of campaigns. Proficient in using Google Ads, Bing Ads, and other relevant advertising platforms. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent communication and collaboration skills.
Senior PPC Account Director employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Account Director
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Bing Ads. This will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with other PPC professionals through online forums or local meetups. Engaging with others in the field can provide insights into best practices and may even lead to referrals for job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results achieved, as this will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Stay updated on competitor activities and industry benchmarks. Being able to discuss how you would approach competitor analysis in your role can set you apart from other candidates.
We think you need these skills to ace Senior PPC Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC management, particularly with Google Ads and Bing Ads. Include specific examples of successful campaigns you've managed, focusing on metrics and results that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and digital marketing. Discuss your understanding of industry trends and how you can contribute to the company's goals. Mention your experience with campaign optimisation and budget management.
Showcase Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data analysis to inform PPC strategies and improve campaign performance. This will demonstrate your ability to drive results to KPIs.
Highlight Collaboration Experience: Since the role involves working with a wider marketing team, mention any previous experiences where you've collaborated with others to optimise campaigns or landing pages. This shows your ability to work well in a team environment.
How to prepare for a job interview at JV Recruitment Ltd
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you optimised performance to meet KPIs. This will demonstrate your hands-on experience and understanding of the role.
✨Know the Tools Inside Out
Familiarise yourself with Google Ads, Bing Ads, and any other relevant platforms mentioned in the job description. Be ready to discuss how you've used these tools in past roles, including any analytics tools for tracking and reporting on campaign performance.
✨Stay Ahead of Industry Trends
Research the latest trends in PPC and digital advertising. Be prepared to share insights on recent changes in the industry and how they could impact the company's strategy. This shows your passion for the field and your commitment to continuous learning.
✨Demonstrate Collaboration Skills
Since the role involves working closely with the wider marketing team, be ready to discuss examples of how you've collaborated with others in the past. Highlight any successful projects where teamwork led to improved campaign performance or conversion rates.
