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- Tasks: Lead exciting local marketing campaigns and new restaurant launches across the UK.
- Company: Join a rapidly growing global restaurant chain with a vibrant culture.
- Benefits: Competitive salary, excellent benefits, and remote working with travel opportunities.
- Why this job: Make a real impact in local communities and drive brand awareness.
- Qualifications: 2-4 years in local marketing with strong project management skills.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
The predicted salary is between 28000 - 42000 £ per year.
Remote working with UK wide travel c£35k DOE + Excellent Benefits
Our client is a rapidly growing global restaurant chain and they have an exciting new role for an experienced Local Marketing Executive. Reporting to the Marketing Manager, the Local Marketing Executive will lead the planning and delivery of impactful local marketing campaigns and new restaurant launches across the UK. Working collaboratively with restaurant partners, agencies, and the wider marketing team, you’ll bring the brand to life in local communities — driving awareness, footfall, and sales through creative, insight-led activity. This hands-on, fast-paced role covers the full opening journey, from generating pre-launch buzz to tracking post-launch performance, while also supporting ongoing local marketing for existing restaurants.
Main Responsibilities- New Restaurant Openings
- Lead the planning and execution of marketing activity for all new restaurant openings across the UK.
- Develop and deliver detailed launch plans, ensuring each opening drives maximum awareness, traffic, and sales.
- Coordinate local digital, social, PR, influencer, and experiential activations that align with national brand campaigns.
- Manage opening timelines, budgets, and marketing materials in collaboration with internal and external stakeholders.
- Work closely with restaurants and operations teams to ensure a seamless and impactful launch experience.
- Be on-site for key openings to oversee activation delivery and support local engagement.
- Analyse post-launch results, providing reports and recommendations to refine future opening strategies.
- Local Marketing Activation
- Develop and execute local marketing plans that drive awareness, engagement, and repeat visits for existing restaurants.
- Work to plan and activate campaigns aligned to national promotions and brand priorities.
- Help build relationships with local influencers, universities, community organisations, and media partners.
- Create and deliver local marketing toolkits, templates, and best-practice guides for partners.
- Monitor and analyse campaign performance to optimise future initiatives.
- Collaboration & Stakeholder Management
- Act as a key point of contact on local marketing support and guidance.
- Collaborate with the national marketing, operations, and creative teams to ensure consistent and effective brand delivery.
- Coordinate with external agencies, suppliers, and media partners to deliver high-quality marketing assets and activations.
- Ensure all activity is brand-compliant and commercially focused.
- Reporting & Insights
- Track and report on campaign performance across new restaurant openings and local activations.
- Provide insights and recommendations to improve effectiveness.
- Contribute to the sharing of best practice across the network.
- 2–4 years’ experience in local marketing within retail, leisure or hospitality.
- Strong project management and organisational skills — able to manage multiple campaigns simultaneously.
- Experience coordinating marketing campaigns across multiple channels (digital, social, PR, local activations).
- Excellent communication and stakeholder management skills.
- Creative thinker with strong attention to detail and brand consistency.
- Commercially minded and data-driven; confident interpreting campaign results.
- Proactive, hands-on, and comfortable working in a fast-paced environment.
- Willingness to travel to support new restaurant openings and local campaigns.
Local Marketing Executive employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove awareness and engagement. When you land an interview, bring it along to demonstrate your hands-on experience and creativity.
✨Tip Number 3
Be proactive! If you see a restaurant chain you love, reach out directly to their marketing team. Express your interest in working with them and share how you can contribute to their local marketing efforts. Sometimes, the best opportunities come from taking the initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles waiting for you, and applying directly can give you a better chance of standing out. Plus, we’re always looking for passionate individuals to join our team!
We think you need these skills to ace Local Marketing Executive
Some tips for your application 🫡
Show Your Passion for Local Marketing: When you're writing your application, let your enthusiasm for local marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We want to see that you’re not just ticking boxes but genuinely excited about bringing brands to life in local communities.
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored to the Local Marketing Executive role. Highlight relevant experience, especially in retail, leisure, or hospitality. We love seeing how your skills align with our needs, so don’t be shy about showcasing your project management and campaign coordination abilities!
Be Data-Driven: Since this role is all about analysing campaign performance, include any data-driven results from your past work. Whether it’s increased footfall, engagement rates, or sales figures, we want to know how your efforts have made a measurable difference. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at JV Recruitment Ltd
✨Know Your Campaigns
Before the interview, research successful local marketing campaigns in the restaurant industry. Be ready to discuss what made them effective and how you could apply similar strategies. This shows your understanding of the role and your proactive approach.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience. Discuss how you've successfully managed multiple campaigns simultaneously, focusing on timelines, budgets, and stakeholder collaboration. This will demonstrate your organisational skills and ability to thrive in a fast-paced environment.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to local marketing. Be prepared to talk about how you've used data to analyse campaign performance and make recommendations for improvement. This will show that you're commercially minded and results-oriented.
✨Engage with Local Communities
Think about ways you've built relationships with local influencers or community organisations in past roles. Share specific examples during the interview to illustrate your ability to drive engagement and awareness in local markets. This will highlight your creativity and commitment to brand consistency.