At a Glance
- Tasks: Lead exciting local marketing campaigns and new restaurant launches across the UK.
- Company: Join a rapidly growing global restaurant chain with a vibrant culture.
- Benefits: Competitive salary, excellent benefits, and remote working with travel opportunities.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Make a real impact in local communities and drive brand awareness.
- Qualifications: 2-4 years in local marketing with strong project management skills.
The predicted salary is between 28000 - 42000 £ per year.
Remote working with UK wide travel c£35k DOE + Excellent Benefits
Our client is a rapidly growing global restaurant chain and they have an exciting new role for an experienced Local Marketing Executive. Reporting to the Marketing Manager, the Local Marketing Executive will lead the planning and delivery of impactful local marketing campaigns and new restaurant launches across the UK. Working collaboratively with restaurant partners, agencies, and the wider marketing team, you’ll bring the brand to life in local communities — driving awareness, footfall, and sales through creative, insight-led activity. This hands-on, fast-paced role covers the full opening journey, from generating pre-launch buzz to tracking post-launch performance, while also supporting ongoing local marketing for existing restaurants.
Main Responsibilities- New Restaurant Openings
- Lead the planning and execution of marketing activity for all new restaurant openings across the UK.
- Develop and deliver detailed launch plans, ensuring each opening drives maximum awareness, traffic, and sales.
- Coordinate local digital, social, PR, influencer, and experiential activations that align with national brand campaigns.
- Manage opening timelines, budgets, and marketing materials in collaboration with internal and external stakeholders.
- Work closely with restaurants and operations teams to ensure a seamless and impactful launch experience.
- Be on-site for key openings to oversee activation delivery and support local engagement.
- Analyse post-launch results, providing reports and recommendations to refine future opening strategies.
- Local Marketing Activation
- Develop and execute local marketing plans that drive awareness, engagement, and repeat visits for existing restaurants.
- Work to plan and activate campaigns aligned to national promotions and brand priorities.
- Help build relationships with local influencers, universities, community organisations, and media partners.
- Create and deliver local marketing toolkits, templates, and best-practice guides for partners.
- Monitor and analyse campaign performance to optimise future initiatives.
- Collaboration & Stakeholder Management
- Act as a key point of contact on local marketing support and guidance.
- Collaborate with the national marketing, operations, and creative teams to ensure consistent and effective brand delivery.
- Coordinate with external agencies, suppliers, and media partners to deliver high-quality marketing assets and activations.
- Ensure all activity is brand-compliant and commercially focused.
- Reporting & Insights
- Track and report on campaign performance across new restaurant openings and local activations.
- Provide insights and recommendations to improve effectiveness.
- Contribute to the sharing of best practice across the network.
- 2–4 years’ experience in local marketing within retail, leisure or hospitality.
- Strong project management and organisational skills — able to manage multiple campaigns simultaneously.
- Experience coordinating marketing campaigns across multiple channels (digital, social, PR, local activations).
- Excellent communication and stakeholder management skills.
- Creative thinker with strong attention to detail and brand consistency.
- Commercially minded and data-driven; confident interpreting campaign results.
- Proactive, hands-on, and comfortable working in a fast-paced environment.
- Willingness to travel to support new restaurant openings and local campaigns.
Local Marketing Executive in Gloucester employer: JV Recruitment Ltd
Join a dynamic and rapidly growing global restaurant chain as a Local Marketing Executive, where you'll have the opportunity to lead impactful marketing campaigns that resonate within local communities across the UK. With a strong emphasis on collaboration, creativity, and professional growth, our company offers a vibrant work culture, excellent benefits, and the chance to make a tangible difference in driving brand awareness and sales. Enjoy the flexibility of remote working while being part of a team that values innovation and supports your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Executive in Gloucester
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend local events, and don’t be shy about reaching out to current employees at companies you’re interested in. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show up and shine! If you get the chance to attend any open days or recruitment events, make sure you’re there. It’s a great way to meet potential employers face-to-face and show them your enthusiasm for the role.
✨Tip Number 3
Be proactive! Don’t wait for job openings to be advertised. Reach out directly to companies you admire and express your interest in working with them. We love when candidates take the initiative!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you prepare for interviews and ace those assessments. Plus, applying through us gives you a better chance of standing out in the crowd!
We think you need these skills to ace Local Marketing Executive in Gloucester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Local Marketing Executive role. Highlight your experience in local marketing, project management, and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about local marketing and how you can bring our brand to life in communities. Be sure to mention specific examples of your past successes that relate to the role.
Showcase Your Creativity:As a Local Marketing Executive, creativity is key! Include examples of innovative campaigns you've executed or ideas you have for future initiatives. We love seeing fresh, creative thinking that can drive awareness and engagement.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at JV Recruitment Ltd
✨Know Your Campaigns
Before the interview, research successful local marketing campaigns in the restaurant industry. Be ready to discuss what made them effective and how you could apply similar strategies. This shows your understanding of the role and your proactive approach.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience. Discuss how you've successfully managed multiple campaigns simultaneously, focusing on timelines, budgets, and stakeholder collaboration. This will demonstrate your organisational skills and ability to thrive in a fast-paced environment.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to local marketing. Be prepared to talk about how you've used data to analyse campaign performance and make recommendations for improvement. This will show that you're commercially minded and results-oriented.
✨Engage with the Brand
Research the restaurant chain's brand values and current marketing initiatives. Think about how you can bring the brand to life in local communities. During the interview, share your ideas on potential local activations or partnerships that could enhance brand awareness and engagement.
