At a Glance
- Tasks: Lead local marketing campaigns and new restaurant launches across the UK.
- Company: Rapidly growing global restaurant chain with a vibrant culture.
- Benefits: Competitive salary, excellent benefits, and remote working with travel opportunities.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Make a real impact in local communities and drive brand awareness.
- Qualifications: 2-4 years in local marketing with strong project management skills.
The predicted salary is between 28000 - 42000 £ per year.
Remote working with UK wide travel c£35k DOE + Excellent Benefits
Our client is a rapidly growing global restaurant chain and they have an exciting new role for an experienced Local Marketing Executive. Reporting to the Marketing Manager, the Local Marketing Executive will lead the planning and delivery of impactful local marketing campaigns and new restaurant launches across the UK. Working collaboratively with restaurant partners, agencies, and the wider marketing team, you’ll bring the brand to life in local communities — driving awareness, footfall, and sales through creative, insight-led activity. This hands-on, fast-paced role covers the full opening journey, from generating pre-launch buzz to tracking post-launch performance, while also supporting ongoing local marketing for existing restaurants.
Main Responsibilities- New Restaurant Openings
- Lead the planning and execution of marketing activity for all new restaurant openings across the UK.
- Develop and deliver detailed launch plans, ensuring each opening drives maximum awareness, traffic, and sales.
- Coordinate local digital, social, PR, influencer, and experiential activations that align with national brand campaigns.
- Manage opening timelines, budgets, and marketing materials in collaboration with internal and external stakeholders.
- Work closely with restaurants and operations teams to ensure a seamless and impactful launch experience.
- Be on-site for key openings to oversee activation delivery and support local engagement.
- Analyse post-launch results, providing reports and recommendations to refine future opening strategies.
- Local Marketing Activation
- Develop and execute local marketing plans that drive awareness, engagement, and repeat visits for existing restaurants.
- Work to plan and activate campaigns aligned to national promotions and brand priorities.
- Help build relationships with local influencers, universities, community organisations, and media partners.
- Create and deliver local marketing toolkits, templates, and best-practice guides for partners.
- Monitor and analyse campaign performance to optimise future initiatives.
- Collaboration & Stakeholder Management
- Act as a key point of contact on local marketing support and guidance.
- Collaborate with the national marketing, operations, and creative teams to ensure consistent and effective brand delivery.
- Coordinate with external agencies, suppliers, and media partners to deliver high-quality marketing assets and activations.
- Ensure all activity is brand-compliant and commercially focused.
- Reporting & Insights
- Track and report on campaign performance across new restaurant openings and local activations.
- Provide insights and recommendations to improve effectiveness.
- Contribute to the sharing of best practice across the network.
- 2–4 years’ experience in local marketing within retail, leisure or hospitality.
- Strong project management and organisational skills — able to manage multiple campaigns simultaneously.
- Experience coordinating marketing campaigns across multiple channels (digital, social, PR, local activations).
- Excellent communication and stakeholder management skills.
- Creative thinker with strong attention to detail and brand consistency.
- Commercially minded and data-driven; confident interpreting campaign results.
- Proactive, hands-on, and comfortable working in a fast-paced environment.
- Willingness to travel to support new restaurant openings and local campaigns.
Local Marketing Executive in Milton Keynes employer: JV Recruitment Ltd
As a rapidly growing global restaurant chain, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With competitive salaries, excellent benefits, and opportunities for professional growth, our Local Marketing Executive role offers the chance to make a tangible impact in local communities while collaborating with passionate teams across the UK. Join us to be part of an exciting journey where your creativity and insights will drive brand success and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Executive in Milton Keynes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JV Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JV Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JV Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JV Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketing Executive in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JV Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JV Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about JV Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JV Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JV Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JV Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
