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- Tasks: Lead exciting local marketing campaigns and new restaurant launches across the UK.
- Company: Join a rapidly growing global restaurant chain with a vibrant culture.
- Benefits: Competitive salary, excellent benefits, and remote working with travel opportunities.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Make a real impact in local communities and drive brand awareness.
- Qualifications: 2-4 years in local marketing with strong project management skills.
The predicted salary is between 28000 - 42000 £ per year.
Remote working with UK wide travel c£35k DOE + Excellent Benefits
Our client is a rapidly growing global restaurant chain and they have an exciting new role for an experienced Local Marketing Executive. Reporting to the Marketing Manager, the Local Marketing Executive will lead the planning and delivery of impactful local marketing campaigns and new restaurant launches across the UK. Working collaboratively with restaurant partners, agencies, and the wider marketing team, you’ll bring the brand to life in local communities — driving awareness, footfall, and sales through creative, insight-led activity. This hands-on, fast-paced role covers the full opening journey, from generating pre-launch buzz to tracking post-launch performance, while also supporting ongoing local marketing for existing restaurants.
Main Responsibilities- New Restaurant Openings
- Lead the planning and execution of marketing activity for all new restaurant openings across the UK.
- Develop and deliver detailed launch plans, ensuring each opening drives maximum awareness, traffic, and sales.
- Coordinate local digital, social, PR, influencer, and experiential activations that align with national brand campaigns.
- Manage opening timelines, budgets, and marketing materials in collaboration with internal and external stakeholders.
- Work closely with restaurants and operations teams to ensure a seamless and impactful launch experience.
- Be on-site for key openings to oversee activation delivery and support local engagement.
- Analyse post-launch results, providing reports and recommendations to refine future opening strategies.
- Local Marketing Activation
- Develop and execute local marketing plans that drive awareness, engagement, and repeat visits for existing restaurants.
- Work to plan and activate campaigns aligned to national promotions and brand priorities.
- Help build relationships with local influencers, universities, community organisations, and media partners.
- Create and deliver local marketing toolkits, templates, and best-practice guides for partners.
- Monitor and analyse campaign performance to optimise future initiatives.
- Collaboration & Stakeholder Management
- Act as a key point of contact on local marketing support and guidance.
- Collaborate with the national marketing, operations, and creative teams to ensure consistent and effective brand delivery.
- Coordinate with external agencies, suppliers, and media partners to deliver high-quality marketing assets and activations.
- Ensure all activity is brand-compliant and commercially focused.
- Reporting & Insights
- Track and report on campaign performance across new restaurant openings and local activations.
- Provide insights and recommendations to improve effectiveness.
- Contribute to the sharing of best practice across the network.
- 2–4 years’ experience in local marketing within retail, leisure or hospitality.
- Strong project management and organisational skills — able to manage multiple campaigns simultaneously.
- Experience coordinating marketing campaigns across multiple channels (digital, social, PR, local activations).
- Excellent communication and stakeholder management skills.
- Creative thinker with strong attention to detail and brand consistency.
- Commercially minded and data-driven; confident interpreting campaign results.
- Proactive, hands-on, and comfortable working in a fast-paced environment.
- Willingness to travel to support new restaurant openings and local campaigns.
Local Marketing Executive employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove awareness and engagement. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Be proactive! If you see a restaurant chain you love, reach out directly to their marketing team. Share your ideas on how they could improve their local marketing efforts. This shows initiative and could lead to an opportunity before they even post a job!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers. Let’s get you that Local Marketing Executive role!
We think you need these skills to ace Local Marketing Executive
Some tips for your application 🫡
Show Your Passion for Local Marketing: When you're writing your application, let your enthusiasm for local marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about bringing brands to life in local communities.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your experience in retail, leisure, or hospitality, and focus on your project management skills. We want to see how your background aligns with the responsibilities of the Local Marketing Executive position!
Be Data-Driven: Since this role involves analysing campaign performance, don’t forget to mention any experience you have with data analysis. Talk about how you've used insights to refine marketing strategies in the past. We appreciate candidates who can back up their creative ideas with solid data!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to showcase your skills. Plus, it’s super easy to do!
How to prepare for a job interview at JV Recruitment Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into the restaurant chain's brand values, mission, and recent campaigns. Understanding their local marketing strategies will help you demonstrate how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful local marketing campaigns you've led. Be ready to discuss the planning, execution, and results, especially how you drove awareness and sales. Numbers speak volumes!
✨Be Ready to Collaborate
This role involves working closely with various teams and stakeholders. Think of examples where you've successfully collaborated with others, whether it's internal teams or external partners, and be prepared to share those stories.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company. Inquire about their upcoming restaurant openings or how they measure the success of local campaigns. This shows you're proactive and genuinely interested.