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- Tasks: Lead local marketing campaigns and new restaurant launches across the UK.
- Company: Join a rapidly growing global restaurant chain with a vibrant culture.
- Benefits: Competitive salary, excellent benefits, and remote working with travel opportunities.
- Why this job: Make a real impact in local communities and drive brand awareness.
- Qualifications: 2-4 years in local marketing with strong project management skills.
- Other info: Fast-paced environment with opportunities for creativity and growth.
The predicted salary is between 28000 - 42000 £ per year.
Remote working with UK wide travel. c£35k DOE + Excellent Benefits.
Our client is a rapidly growing global restaurant chain and they have an exciting new role for an experienced Local Marketing Executive. Reporting to the Marketing Manager, the Local Marketing Executive will lead the planning and delivery of impactful local marketing campaigns and new restaurant launches across the UK. Working collaboratively with restaurant partners, agencies, and the wider marketing team, you’ll bring the brand to life in local communities — driving awareness, footfall, and sales through creative, insight-led activity. This hands-on, fast-paced role covers the full opening journey, from generating pre-launch buzz to tracking post-launch performance, while also supporting ongoing local marketing for existing restaurants.
Main Responsibilities
- New Restaurant Openings
- Lead the planning and execution of marketing activity for all new restaurant openings across the UK.
- Develop and deliver detailed launch plans, ensuring each opening drives maximum awareness, traffic, and sales.
- Coordinate local digital, social, PR, influencer, and experiential activations that align with national brand campaigns.
- Manage opening timelines, budgets, and marketing materials in collaboration with internal and external stakeholders.
- Work closely with restaurants and operations teams to ensure a seamless and impactful launch experience.
- Be on-site for key openings to oversee activation delivery and support local engagement.
- Analyse post-launch results, providing reports and recommendations to refine future opening strategies.
- Develop and execute local marketing plans that drive awareness, engagement, and repeat visits for existing restaurants.
- Work to plan and activate campaigns aligned to national promotions and brand priorities.
- Help build relationships with local influencers, universities, community organisations, and media partners.
- Create and deliver local marketing toolkits, templates, and best-practice guides for partners.
- Monitor and analyse campaign performance to optimise future initiatives.
- Act as a key point of contact on local marketing support and guidance.
- Collaborate with the national marketing, operations, and creative teams to ensure consistent and effective brand delivery.
- Coordinate with external agencies, suppliers, and media partners to deliver high-quality marketing assets and activations.
- Ensure all activity is brand-compliant and commercially focused.
- Track and report on campaign performance across new restaurant openings and local activations.
- Provide insights and recommendations to improve effectiveness.
- Contribute to the sharing of best practice across the network.
Experience & Capabilities
- 2–4 years’ experience in local marketing within retail, leisure or hospitality.
- Strong project management and organisational skills — able to manage multiple campaigns simultaneously.
- Experience coordinating marketing campaigns across multiple channels (digital, social, PR, local activations).
- Excellent communication and stakeholder management skills.
- Creative thinker with strong attention to detail and brand consistency.
- Commercially minded and data-driven; confident interpreting campaign results.
- Proactive, hands-on, and comfortable working in a fast-paced environment.
- Willingness to travel to support new restaurant openings and local campaigns.
Local Marketing Executive employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove awareness and engagement. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Be proactive! If you see a restaurant chain you love, reach out to them directly. Express your interest in their marketing efforts and share how you could contribute. Sometimes, the best opportunities come from taking the initiative rather than waiting for job postings.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, including Local Marketing Executive positions. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Local Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Local Marketing Executive role. Highlight your experience in local marketing, project management, and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about local marketing and how you can bring our brand to life in communities. Be sure to mention specific examples of your past successes that relate to the role.
Showcase Your Creativity: As a Local Marketing Executive, creativity is key! Include examples of innovative campaigns you've executed or ideas you have for future initiatives. We love seeing fresh perspectives that can drive awareness and engagement.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture.
How to prepare for a job interview at JV Recruitment Ltd
✨Know Your Campaigns
Before the interview, research successful local marketing campaigns in the restaurant industry. Be ready to discuss what made them effective and how you could apply similar strategies. This shows your understanding of the role and your proactive approach.
✨Showcase Your Project Management Skills
Prepare examples of how you've managed multiple marketing campaigns simultaneously. Highlight your organisational skills and how you ensured each campaign was delivered on time and within budget. This will demonstrate your ability to handle the fast-paced nature of the role.
✨Engage with Data
Be prepared to talk about how you've used data to drive marketing decisions in the past. Discuss specific metrics you tracked and how they influenced your strategies. This will show that you're commercially minded and can interpret campaign results effectively.
✨Build Relationships
Think of ways you've successfully built relationships with stakeholders or local influencers. Share these experiences during the interview to illustrate your collaborative skills and how you can engage local communities for future campaigns.
