At a Glance
- Tasks: Lead PPC campaigns on Google & Bing, optimising for global growth and performance.
- Company: Join a successful online retailer with a dynamic performance marketing team.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Stay ahead of industry trends and collaborate with a passionate marketing team.
- Why this job: Make an impact by driving results and shaping innovative PPC strategies.
- Qualifications: 4+ years in PPC with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Huddersfield, West Yorkshire (Hybrid working 2 days a week in office). Our client, a hugely successful online retailer, has a new opportunity for an experienced PPC Manager. This is a new role that sits within the Performance Marketing team and reports directly into the Head of Performance.
The PPC Manager will oversee all the PPC activity across Google & Bing including Search, Performance Max, Display and YouTube, identifying opportunities to optimise the current set up and grow campaigns globally. We are looking for a passionate PPC Manager to really get into the detail of the current paid search set up and own campaign creation and budget management across campaigns.
The ideal candidate will have a proven track record of creating and implementing successful PPC campaigns, optimising performance, and driving results to KPIs. They will be responsible for managing all aspects of our paid search campaigns, including strategy, keyword research, campaign setup, monitoring, analysis, and reporting. This role requires a deep understanding of digital advertising platforms, data analysis, and a passion for staying ahead of industry trends.
KEY RESPONSIBILITIES- Plan and execute PPC campaigns across multiple platforms and territories to align with the business’ channel and overall business goals and strategy.
- Conduct thorough keyword research across the full product mix and future launches to ensure complete visibility and continuing to identify opportunities and trends.
- Develop compelling ad copy and creatives for specific target audiences ensuring it is in line with the brand tone of voice whilst also best in class for the marketing channel.
- Implement effective budget/bid optimisations and management strategies to achieve channel ROAS target whilst working to budgets set to ensure the most efficient spend.
- Utilise analytics tools to track, analyse and report on key performance metrics and inform optimisation strategies.
- Generate daily, weekly and monthly reporting on campaign performance, insights and recommendations for improvement across the channel and provide actionable insights to enhance the overall marketing strategy.
- Conduct regular analysis of competitor and similar brands activity as well as staying on top of industry trends.
- Regularly refine and expand keyword targeting and lists to maximise campaign effectiveness whilst utilising CRM audiences.
- Collaborate with the wider marketing team to optimise landing pages and improve conversion rates across for all paid search traffic implementing A/B testing strategies to enhance campaign performance.
- Keep up to date with industry trends, updates and best practices within paid search, recommending and implementing new strategies to maximize performance.
- 4+ years in a PPC role with strong knowledge across the full Google products.
- Fantastic knowledge of PPC from campaign set up to optimisation of campaigns.
- Proficient in using Google Ads, Bing Ads, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
PPC Manager in Huddersfield employer: JV Recruitment Ltd
Join a dynamic and innovative online retailer in Huddersfield, where your expertise as a PPC Manager will be valued and nurtured. With a hybrid working model that promotes work-life balance, you'll thrive in a collaborative culture that encourages creativity and professional growth. Benefit from competitive remuneration, ongoing training opportunities, and the chance to make a significant impact on global campaigns while working alongside a passionate team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Huddersfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JV Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JV Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JV Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JV Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager in Huddersfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JV Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JV Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about JV Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JV Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JV Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JV Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
