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- Tasks: Lead marketing strategies for a fast-growing QSR brand and drive customer engagement.
- Company: Dynamic QSR restaurant brand with a focus on innovation and growth.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Why this job: Shape brand positioning and make a real impact in the fast-paced food industry.
- Qualifications: Proven experience in brand and strategic marketing within the QSR sector.
- Other info: Join a collaborative team and enjoy excellent career advancement opportunities.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for an experienced marketer for a fast-growing QSR brand, shaping brand positioning across digital, print, in-restaurant, and franchise channels, delivering campaigns that convert engagement into footfall. Partner with franchise networks and agencies to support restaurants, while owning PR, influencer partnerships, and brand awareness. Manage a small marketing team, optimize budget and ROI, and use data to fuel acquisition and loyalty. Collaborate cross-functionally to align marketing with business goals and growth ambitions. The role will focus on the UK marketing, building out plans for strategic growth working with key partners and the business function leads.
Key Responsibilities
- Provide strategic leadership and full commercial ownership of the marketing function, including budget planning, control and reporting, ensuring marketing spend is optimised to deliver maximum business return.
- Develop and execute a long-term commercial growth strategy that consistently delivers profitable year-on-year revenue growth, aligned with the company’s overall business objectives.
- Lead the creation and delivery of a fully integrated, multi-channel marketing strategy that drives brand awareness, customer acquisition and retention, in close alignment with the company’s strategy and business plans.
- Own and govern relationships with all key external partners and agencies (media, PR, digital, social, research and insight), ensuring best-in-class execution, strong commercial terms, and continuous value creation.
- Establish a data-driven marketing culture, with clear ownership of performance metrics, insight, reporting and action planning to continuously optimise marketing effectiveness and ROI.
- Lead, coach and develop the marketing leadership team, building a high-performance culture that supports talent growth, succession planning and organisational capability.
- Act as a senior member of the team, working cross-functionally with Operations, Finance, Product and Leadership to ensure marketing is fully aligned with and driving overall business strategy.
Experience
- Proven brand and strategic marketing experience in QSR.
- Experience of working to deliver/manage/integrate a loyalty programme preferred.
- Experience managing large scale marketing budgets.
Head of Marketing - QSR Restaurant Brand employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - QSR Restaurant Brand
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is a great way for us to demonstrate our expertise in brand positioning and multi-channel strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We should be ready to discuss how we can drive brand awareness and customer acquisition for their specific needs. Tailor your pitch to show you understand their market!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Marketing - QSR Restaurant Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in QSR and any relevant campaigns you've led that drove footfall and engagement.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for our fast-growing brand. Share specific examples of how you've shaped brand positioning and managed marketing budgets effectively.
Showcase Your Data Skills: Since we value a data-driven marketing culture, be sure to mention any tools or metrics you've used to optimise marketing effectiveness and ROI in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at JV Recruitment Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the QSR brand's history, values, and current marketing strategies. Understand their target audience and recent campaigns. This knowledge will help you demonstrate your passion and alignment with their goals.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've optimised budgets and improved ROI. This will show that you can establish a data-driven culture within their marketing team.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with other departments like Operations and Finance. Be ready to share specific examples of how you've successfully collaborated to align marketing strategies with broader business objectives.
✨Demonstrate Leadership Skills
As a potential leader, it's crucial to highlight your experience in coaching and developing teams. Prepare anecdotes that showcase your ability to build high-performance cultures and support talent growth, which is key for this role.