At a Glance
- Tasks: Lead creative marketing campaigns and optimise multi-channel strategies for brand growth.
- Company: Dynamic company in North Yorkshire with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a vibrant team with exciting career progression opportunities.
- Why this job: Make a real impact in a hands-on role while developing your marketing skills.
- Qualifications: Experience in marketing management and strong project management skills.
The predicted salary is between 40000 - 45000 £ per year.
We are seeking an experienced, hands-on Marketing Manager to lead the planning, execution and optimisation of multi-channel marketing activity across our brand. This is a varied role requiring a strong blend of creativity, commercial awareness, project management and analytical thinking.
The successful candidate will take ownership of marketing campaigns, product launches, email and SMS marketing, influencer and ambassador programmes, events, website content, and agency relationships. They will work collaboratively across the business to ensure a consistent and engaging customer experience across all touchpoints.
Key Responsibilities- Campaign Management & Brand Marketing
- Lead the execution of integrated marketing campaigns and product launches across multiple channels.
- Ensure all campaign activity is delivered on time, within budget and aligned with brand objectives.
- Monitor, analyse and report on campaign performance, identifying opportunities for continuous improvement.
- Support the planning and development of future marketing initiatives and annual marketing calendars.
- Maintain strong brand consistency across all marketing activity.
- Content Creation & Brand Assets
- Lead and support content creation projects, including photography and video shoots.
- Work collaboratively with internal teams and external partners to deliver high-quality content.
- Ensure all creative output reflects brand guidelines and commercial objectives.
- Email & SMS Marketing
- Own the end-to-end delivery of email marketing campaigns, including planning, content creation, build, scheduling and reporting.
- Manage customer journeys, automated flows and SMS communications.
- Continuously analyse performance metrics and implement optimisation strategies to improve engagement, conversion and customer retention.
- Social Media
- Support the development and execution of social media strategy across key platforms.
- Provide guidance and best-practice recommendations to internal teams.
- Ensure social activity aligns with wider marketing campaigns and business objectives.
- Website & Customer Experience
- Collaborate with merchandising and wider business teams to ensure campaign landing pages, website content and promotional activity are delivered on schedule.
- Review website performance and customer journeys to identify opportunities for conversion rate optimisation and improved user experience.
- Ensure website activity supports broader campaign, email and SMS marketing plans.
- Influencer & Ambassador Marketing
- Manage relationships with brand ambassadors, influencers and content creators.
- Coordinate communications, product seeding, content approvals and ongoing engagement activities.
- Work closely with agency partners to ensure influencer activity aligns with brand and campaign objectives.
- Measure and report on influencer performance, ROI and overall programme effectiveness.
- Maximise the use of influencer-generated content across marketing channels.
- Agency & Stakeholder Management
- Act as the primary day-to-day contact for external agencies, freelancers and marketing partners.
- Develop clear briefs, provide feedback and manage approvals to ensure work is delivered to the required standard.
- Build strong internal and external relationships and confidently manage stakeholder expectations.
- Hold suppliers and partners accountable for performance and delivery.
- Events & Brand Representation
- Support the planning, organisation and execution of events, exhibitions and industry showcases.
- Represent the business at internal and external events when required.
- Deliver presentations and communicate confidently with a range of audiences.
- Reporting & Analysis
- Produce regular performance reports across all marketing channels.
- Analyse data and marketing performance to provide actionable insights and recommendations.
- Monitor budgets, costs and marketing ROI to support commercial decision-making.
- Previous experience in a Marketing Manager or similar role.
- Strong understanding of integrated marketing across digital and offline channels.
- Proven experience managing marketing campaigns from planning through to execution and analysis.
- Experience with email marketing, CRM and customer retention strategies.
- Strong project management and organisational skills.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and stakeholders simultaneously.
- Commercially minded with a strong understanding of budgets, costs and return on investment.
- Analytical and data-driven, with the ability to translate insights into action.
- Confident decision-maker with a proactive and hands-on approach.
Marketing Manager in Broughton employer: JV Recruitment Ltd
As a Marketing Manager at our Broughton, Skipton location, you will thrive in a dynamic and supportive work environment that values creativity and collaboration. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, ensuring that you can develop your skills while making a meaningful impact on our brand. Join us to be part of a forward-thinking team that prioritises innovation and employee well-being in the heart of North Yorkshire.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Broughton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use case studies to demonstrate your impact and results. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals. We recommend practising common interview questions and having a few of your own ready to ask!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the time to engage with us directly. Don’t miss out on the chance to stand out!
We think you need these skills to ace Marketing Manager in Broughton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with integrated marketing campaigns, project management, and any relevant achievements that align with our brand objectives.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in campaign management and how you can bring creativity and analytical thinking to our team.
Showcase Your Skills:Don’t forget to highlight your skills in email marketing, social media strategy, and content creation. We want to see how you’ve used these skills to drive results in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at JV Recruitment Ltd
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns that the company has executed. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest and understanding of their brand.
✨Showcase Your Creativity
Prepare examples of past marketing initiatives where you demonstrated creativity and innovation. Whether it’s a unique email campaign or a successful social media strategy, having specific examples will help you stand out as a candidate who can think outside the box.
✨Be Data-Driven
Since the role requires analytical thinking, come prepared with metrics from your previous campaigns. Discuss how you used data to optimise performance and improve ROI. This will highlight your ability to make informed decisions based on insights.
✨Engage with Questions
At the end of the interview, don’t forget to ask insightful questions about their marketing strategies and future plans. This not only shows your enthusiasm for the role but also gives you a chance to assess if the company aligns with your career goals.
