Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing strategies and campaigns to drive customer acquisition and retention.
- Company: Join a dynamic company in Huddersfield, focused on innovative B2B solutions.
- Benefits: Enjoy a competitive salary, bonus, hybrid work options, and great corporate perks.
- Why this job: Be at the forefront of launching a new B2B ecommerce platform and making a real impact.
- Qualifications: Proven B2B marketing experience, strong analytical skills, and a collaborative mindset required.
- Other info: This role offers a chance to shape marketing strategies and work with diverse teams.
The predicted salary is between 42000 - 58000 £ per year.
c£50k DOE + Bonus + Benefits
Huddersfield - (hybrid - 3 days a week in the office)
As the B2B Marketing Manager, you will develop, own, and execute integrated marketing strategies and campaigns focused on driving B2B customer acquisition, retention, crucial category cross-sell, and repeat business. You'll utilise both online and some offline channels, manage the B2B marketing budget, and relentlessly focus on maximising revenue growth and ROI. A key, exciting part of this role involves leading the marketing launch and ongoing growth of the new B2B ecommerce platform.
Key Responsibilities:- Develop and execute multi-channel B2B marketing strategies to achieve growth targets.
- Own the marketing launch plan and ongoing growth strategy for the new B2B website.
- Act as the primary B2B marketing lead, briefing and coordinating effectively with internal teams.
- Partner closely with the Sales team to understand customer needs, generate qualified leads, and develop impactful sales enablement materials (presentations, case studies etc.).
- Design and implement targeted programmes to boost B2B customer retention, repeat spend, and cross-category purchasing.
- Develop and execute a sustainable B2B customer acquisition plan, reducing long-term reliance on paid advertising.
- Build and manage a 12-month B2B campaign calendar covering all relevant product categories.
- Develop a deep understanding of our B2B target audience, personas, buying journeys, and the competitive landscape.
- Manage the B2B marketing budget effectively, tracking spend and reporting on ROI.
- Analyse campaign performance and market data to generate insights and drive continuous improvement.
- Proven track record of developing and executing successful B2B marketing strategies that drive measurable results, ideally within an ecommerce or direct-to-business product environment.
- Demonstrable experience managing multi-channel campaigns (including digital: SEO, PPC, Email, Content, Social; and potentially offline: Direct Mail, Events, Print).
- Deep understanding of B2B buyer behaviour, motivations, and decision-making processes.
- Strong knowledge of the B2B marketing toolkit, both online and offline.
- Excellent analytical skills – you can interpret web, CRM, and sales data to find actionable insights and measure ROI.
- Commercially astute with the ability to translate business objectives into creative, effective marketing strategies.
- Experience in launching new brands, products, or websites is highly advantageous.
- Proven ability to collaborate effectively across different teams (Sales, Content, Ecommerce, etc.) and influence stakeholders.
- Excellent communication, presentation, and project management skills.
- Experience working closely with sales teams and creating sales enablement materials is highly desirable.
- A results-oriented mindset with a relentless focus on achieving growth and profitability.
B2B Marketing Manager employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in ecommerce. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and strategies.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in B2B marketing, such as CRM systems and analytics platforms. Being well-versed in these can give you an edge during interviews and demonstrate your commitment to staying current in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B campaigns you've managed in the past. Highlight your role in developing strategies, managing budgets, and analysing results to showcase your ability to drive growth.
✨Tip Number 4
Research StudySmarter's current B2B initiatives and think about how you can contribute to their goals. Tailoring your insights and suggestions during the interview can show your enthusiasm for the role and your understanding of the company's needs.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, especially any successful campaigns you've managed. Use specific metrics to demonstrate your impact, such as revenue growth or customer acquisition rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and detail how your skills align with the job description. Mention your experience with multi-channel campaigns and your understanding of B2B buyer behaviour.
Showcase Relevant Skills: Emphasise your analytical skills and ability to interpret data. Provide examples of how you've used insights to drive marketing strategies and improve ROI in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with sales teams and other departments, include examples of successful collaborations in your application. This could be projects where you developed sales enablement materials or coordinated marketing efforts across teams.
How to prepare for a job interview at JV Recruitment Ltd
✨Showcase Your B2B Marketing Experience
Be prepared to discuss specific examples of successful B2B marketing strategies you've developed and executed. Highlight measurable results, especially in areas like customer acquisition and retention, as this will demonstrate your capability to drive growth.
✨Understand the Company’s Target Audience
Research the company’s B2B target audience and their buying behaviours. Be ready to discuss how you would tailor marketing strategies to meet their needs, showing that you can develop effective campaigns based on a deep understanding of customer personas.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Discuss specific tools or metrics you've used to analyse campaign performance and how you've translated insights into actionable strategies for improvement.
✨Collaboration is Key
Emphasise your experience working with cross-functional teams, particularly Sales and Content. Share examples of how you've successfully collaborated to create impactful sales enablement materials and how this has contributed to achieving marketing goals.
