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- Tasks: Lead CRM strategy to boost customer loyalty and retention.
- Company: Join Zapp, London's top premium convenience retail platform, founded in 2020.
- Benefits: Work directly with the founder and enjoy a dynamic work environment.
- Why this job: Shape customer experiences and drive brand advocacy in a fast-paced industry.
- Qualifications: 8+ years in CRM marketing, experience with Braze, and strong leadership skills required.
- Other info: Opportunity to collaborate with leading brands and influence marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
Senior Marketing Manager, CRM
Vauxhall
We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This rolewill shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with ourFounder!
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Here’s What You’d Be Doing
- Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty.
- Set the vision for leveraging data to deliver a personalised customer experience.
- Collaborate with ourSenior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity.
- Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams.
- Define key customer lifecycle KPIs tocontinuously optimise based on performance.
- Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders.
What We’re Looking For
- 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures.
- Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus.
- Strong people management skills, confident in leading and developing a team.
- Ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- A customer-first mindset with excellent problem-solving skills.
- Proactive thinker with a strong sense of ownership and the ability to think critically and independently.
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Senior Marketing Manager, CRM Marketing & Growth · HQ employer: Justzapp
Contact Detail:
Justzapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, CRM Marketing & Growth · HQ
✨Tip Number 1
Familiarise yourself with Zapp's brand identity and values. Understanding their mission to disrupt the convenience retail market will help you align your vision for CRM strategies with their overall goals.
✨Tip Number 2
Showcase your experience with Braze and other CRM tools during networking opportunities. Engaging with industry professionals can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven customer retention and loyalty in previous roles. Highlighting measurable outcomes will demonstrate your capability to impact Zapp's CRM function positively.
✨Tip Number 4
Connect with current or former employees on LinkedIn to gain insider knowledge about the company culture and expectations. This can also help you tailor your approach when applying through our website.
We think you need these skills to ace Senior Marketing Manager, CRM Marketing & Growth · HQ
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 8+ years of experience in CRM marketing, particularly focusing on your hands-on experience with Braze and any loyalty programs you've managed. Use specific metrics to demonstrate your impact on customer retention and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric technology and how your skills align with Zapp's vision. Mention your ability to lead teams and design engaging campaigns, and provide examples of how you've successfully driven customer loyalty in previous roles.
Showcase Relevant Skills: Highlight your proficiency in HTML and your analytical skills with tools like GSheets and Looker. If you have SQL knowledge, be sure to mention it as well. This will show that you are well-equipped to handle the technical aspects of the role.
Prepare for Interviews: If selected for an interview, be ready to discuss your previous experiences in detail. Prepare examples of successful CRM strategies you've implemented and how you've used data to optimise customer experiences. Also, think about how you would approach the role at Zapp and what innovative ideas you could bring to the table.
How to prepare for a job interview at Justzapp
✨Showcase Your CRM Expertise
Make sure to highlight your extensive experience in CRM marketing, especially your hands-on work with tools like Braze. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Demonstrate Data-Driven Decision Making
Zapp values a data-centric approach, so come ready to explain how you've leveraged data to enhance customer experiences. Discuss any KPIs you've defined and how you've used them to optimise marketing strategies.
✨Align with Brand Identity
Familiarise yourself with Zapp's brand and be ready to discuss how you would ensure that CRM communications align with their identity. Think of examples from your past where you successfully integrated brand messaging into CRM strategies.
✨Prepare for Team Leadership Questions
As a Senior Marketing Manager, you'll need strong people management skills. Be prepared to share your leadership style, how you've developed teams in the past, and any challenges you've faced while managing a team.