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For Companies At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and retention.
- Company: Join Zapp, London's top premium convenience retail platform, founded in 2020.
- Benefits: Work directly with the founder and enjoy a dynamic work environment.
- Why this job: Shape customer experiences and drive innovation in a fast-growing market.
- Qualifications: 8+ years in CRM marketing, experience with Braze, and strong leadership skills required.
- Other info: Opportunity to collaborate with leading brands and influence company strategy.
The predicted salary is between 43200 - 72000 £ per year.
Senior Marketing Manager, CRM
Vauxhall
We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This rolewill shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with ourFounder!
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Here’s What You’d Be Doing
- Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty.
- Set the vision for leveraging data to deliver a personalised customer experience.
- Collaborate with ourSenior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity.
- Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams.
- Define key customer lifecycle KPIs tocontinuously optimise based on performance.
- Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders.
What We’re Looking For
- 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures.
- Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus.
- Strong people management skills, confident in leading and developing a team.
- Ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- A customer-first mindset with excellent problem-solving skills.
- Proactive thinker with a strong sense of ownership and the ability to think critically and independently.
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Contact Detail:
Justzapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, CRM Marketing & Growth · HQ
✨Tip Number 1
Network with professionals in the CRM marketing field, especially those who have experience with platforms like Braze. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in customer retention strategies.
✨Tip Number 2
Showcase your hands-on experience by discussing specific campaigns you've executed in previous roles. Be prepared to share metrics that demonstrate your impact on customer retention and engagement, as this will resonate well with our team.
✨Tip Number 3
Familiarise yourself with Zapp’s brand identity and values. Understanding our mission to disrupt the convenience retail market will help you align your vision for CRM strategies with our overall goals during discussions.
✨Tip Number 4
Prepare to discuss your approach to managing and optimising loyalty programmes. Think about innovative ideas you could bring to enhance customer engagement and retention, as this is a key focus for us at Zapp.
We think you need these skills to ace Senior Marketing Manager, CRM Marketing & Growth · HQ
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 8+ years of experience in CRM marketing, particularly focusing on your hands-on experience with Braze and any loyalty programs you've managed. Use specific metrics to demonstrate your impact on customer retention and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric technology and how your vision aligns with Zapp's mission. Mention your ability to lead teams and design engaging campaigns, showcasing your problem-solving skills and proactive mindset.
Showcase Relevant Skills: Highlight your proficiency in HTML and your analytical skills using tools like GSheets and Looker. If you have SQL knowledge, make sure to mention it as well, as it could set you apart from other candidates.
Prepare for Interviews: Be ready to discuss your previous experiences in detail, especially how you've driven customer retention and loyalty. Prepare examples of successful campaigns you've executed and be ready to share insights from customer engagement surveys or focus groups you've conducted.
How to prepare for a job interview at Justzapp
✨Showcase Your CRM Expertise
Make sure to highlight your extensive experience in CRM marketing, especially your hands-on work with tools like Braze. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Demonstrate Data-Driven Decision Making
Zapp values a data-centric approach, so come ready to explain how you've leveraged data to enhance customer experiences. Discuss any key performance indicators (KPIs) you've defined and how you've used them to optimise strategies.
✨Align with Brand Identity
Familiarise yourself with Zapp's brand and its identity. Be ready to discuss how you would ensure that CRM communications align with their vision and how you can contribute to building brand advocacy through effective loyalty strategies.
✨Prepare for Team Leadership Questions
As a Senior Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed and developed teams in the past, focusing on your people management skills and your ability to inspire and motivate others.
