Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing strategies and create engaging content for campaigns and social media.
- Company: Join Zapp, London's top premium convenience retail platform, disrupting the market since 2020.
- Benefits: Enjoy competitive salary, equity, 25 days holiday, private health insurance, and inclusive culture.
- Why this job: Work directly with the Founder and shape impactful marketing initiatives in a dynamic environment.
- Qualifications: 8+ years in B2C brand marketing with strong leadership and creative skills required.
- Other info: Zapp values diversity and is committed to an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Senior Manager, Brand Marketing
Vauxhall, London
Zapp has an exciting opportunity for a Senior Brand Marketing Manager to join our team! We believe in building strong relationships with external agencies and internal teams to deliver impactful marketing initiatives. This role will be developing and executing brand strategies that accelerate awareness, engagement, and growth at Zapp. You\’ll also have the opportunity to work directly with our Founder!
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfillment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Here’s What You’d Be Doing
- Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.
- Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.
- Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.
- Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.
- Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.
- Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.
- Working closely with the CRM, Growth, and Commercial teams to ensure brand marketing efforts align.
- Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.
What We’re Looking For
- 8+ years’ experience in B2C brand marketing
- Customer-focused approach, with an understanding of audience segmentation, consumer behavior, and insights-driven marketing strategies.
- Able to shape and evolve a brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence.
- Ownership & leadership mindset, demonstrating proactivity, strategic thinking, and the ability to work autonomously while collaborating effectively with cross-functional teams and external agencies.
- Proven experience in developing and executing multi-channel brand campaigns across ATL, BTL, digital, and social media.
- Strong leadership skills in directing, developing, and supporting a team.
- Strong creative and analytical mindset, balancing data-driven decision-making with innovative campaign execution to optimize brand awareness, engagement, and ROI.
Benefits
- Competitive salary & equity package
- Enjoy 25 days holiday per year (plus all bank holidays)
- Private Health Insurance
- Extended sick pay and maternity/paternity leave pay
At Zapp we embrace diversity. We are committed to creating an inclusive and supportive work environment. We firmly believe that a variety of backgrounds & perspectives make our team stronger and bring our product closer to the customer.
As an Equal Opportunity Employer, we make all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr
Senior Manager, Brand Marketing Marketing & Growth · HQ employer: Justzapp
Contact Detail:
Justzapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Marketing Marketing & Growth · HQ
✨Tip Number 1
Familiarise yourself with Zapp's brand values and mission. Understanding their approach to convenience retail and customer-centric technology will help you align your experience and ideas with their vision during discussions.
✨Tip Number 2
Prepare examples of successful multi-channel campaigns you've led in the past. Be ready to discuss how you measured their impact and what insights you gained, as this will demonstrate your analytical mindset and strategic thinking.
✨Tip Number 3
Showcase your leadership skills by discussing how you've developed and supported teams in previous roles. Highlight specific instances where your guidance led to successful outcomes, as this aligns with their need for strong leadership.
✨Tip Number 4
Research current trends in B2C brand marketing, especially within the convenience retail sector. Being knowledgeable about industry trends will allow you to contribute fresh ideas and demonstrate your commitment to staying ahead in the field.
We think you need these skills to ace Senior Manager, Brand Marketing Marketing & Growth · HQ
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C brand marketing, especially any leadership roles or multi-channel campaigns you've managed. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand marketing and how your experience aligns with Zapp's mission. Mention specific strategies you've implemented in the past that could benefit their brand.
Showcase Your Creative Skills: Include examples of high-quality brand content you've created or campaigns you've led. If possible, provide links to your work or attach samples that demonstrate your storytelling abilities.
Highlight Leadership Experience: Emphasise your experience in managing teams and developing talent. Discuss how you've supported team members in executing brand strategies and how you foster collaboration across departments.
How to prepare for a job interview at Justzapp
✨Showcase Your Brand Marketing Expertise
Make sure to highlight your extensive experience in B2C brand marketing. Prepare specific examples of successful campaigns you've led, focusing on how you drove brand awareness and engagement.
✨Demonstrate Leadership Skills
As a Senior Manager, you'll need to show your ability to lead and develop a team. Be ready to discuss your leadership style and provide examples of how you've supported your team in executing brand strategies.
✨Understand Zapp's Brand and Market Position
Research Zapp thoroughly before the interview. Understand their brand positioning, target audience, and market challenges. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Strategic Questions
Expect questions about how you would approach developing and executing brand strategies at Zapp. Think about innovative ideas for campaigns and initiatives that align with their vision and values.
