At a Glance
- Tasks: Lead the growth of Zapp Media Services and develop innovative retail media strategies.
- Company: Join Zapp, London's leading premium convenience retail platform, disrupting the market since 2020.
- Benefits: Enjoy a competitive salary, equity package, 25 days holiday, and private health insurance.
- Other info: Exciting opportunity to shape the future of retail media and leverage AI for innovation.
- Why this job: Make a real impact in a fast-paced environment with direct access to the Founder.
- Qualifications: 6+ years in retail media or brand partnerships with proven revenue success.
The predicted salary is between 80000 - 100000 £ per year.
Zapp is London's leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world's leading brands to deliver an exclusive range of hand‑picked products 24/7, delivered in minutes.
About the Role
Zapp Media Services is our retail media proposition: the platform through which brand partners invest in reaching Zapp customers at the moment of purchase. It is one of the most commercially important and strategically exciting parts of our business, and we are looking for the person to build and lead it.
As Director, Founder's Office (Retail Media), you will have direct access to the Founder and a clear mandate to grow ZMS into a scaled, high‑margin revenue line. You will write the strategy, build the product, land the partners and own the revenue number. The mandate is direct and comes from the Founder; what you do with it is entirely on you.
Key Responsibilities
- Commercial Development
- Own the ZMS revenue target: build the pipeline, manage the sales process and close brand investment from FMCG and consumer brand partners.
- Design Zapp's retail media product suite: sponsored placements, homepage takeovers, targeted promotions, off‑platform formats and data partnerships.
- Build compelling media packs and rate cards that communicate the ZMS opportunity clearly to prospective partners.
- Develop new revenue streams within the retail media model and bring them to market with a clear commercial logic.
- Brand Partner Relationships
- Build and own a portfolio of senior brand partner relationships, acting as the primary ZMS commercial contact at Zapp.
- Work closely with Category Management to align retail media investment with supplier trading terms and category strategy, ensuring both sides of the relationship pull in the same direction.
- Develop joint business planning frameworks with key partners that embed ZMS spend into their annual media budgets.
- Represent ZMS externally at industry events and within the broader FMCG and retail media community.
- Campaign Performance
- Own the end-to-end delivery of retail media campaigns, coordinating with Marketing, Product and Category Management to execute with precision.
- Build reporting frameworks that give brand partners clear, credible visibility on campaign performance and return on investment.
- Use performance data to continuously improve the ZMS product and strengthen the commercial case for repeat and increased investment.
- Partner with Product and Technology to build the on-platform capabilities that make ZMS inventory more valuable over time.
- Strategy and Infrastructure
- Define the ZMS strategy and roadmap: where to play, what to build, how to price and how to scale.
- Build the internal operating model for retail media, including processes, tooling and team structure as the business grows.
- Identify where AI can improve targeting, personalisation and campaign measurement within the ZMS product, and work with Product to build those capabilities.
- Track the retail media landscape and bring a clear perspective on how Zapp should position ZMS relative to emerging formats and competitors.
What We're Looking For
- 6+ years in retail media, media sales, brand partnerships or a senior commercial role within a retailer, marketplace or media owner.
- A track record of building and closing commercial partnerships with FMCG brands or major advertisers, with real revenue to show for it.
- A strong understanding of how brand partners plan and buy media, and the ability to build products and proposals that fit their planning cycles and KPIs.
- Strong commercial and analytical skills: able to build a business case, model revenue scenarios and present performance data with confidence.
- A self-directed builder who defines the agenda, creates structure where there is none and is energised rather than unsettled by the ambiguity of growing something from scratch.
- A genuine interest in applying AI to improve campaign targeting, measurement and the overall ZMS product proposition.
- Familiarity with Looker or other BI tools is a strong advantage.
- Exposure to quick commerce, grocery or convenience retail is a strong advantage.
We also offer:
- Competitive salary & equity package.
- 25 days holiday per year (plus all bank holidays).
- Private Health Insurance.
- Extended sick pay and maternity/paternity leave pay.
Director, Founder's Office (Retail Media) Commercial · HQ employer: Justzapp
Zapp is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets convenience retail. With a strong focus on employee growth and development, Zapp provides competitive salaries, equity packages, and comprehensive benefits including private health insurance and generous leave policies. The company's culture encourages creativity and collaboration, making it an ideal place for those looking to make a significant impact in the rapidly evolving retail media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Founder's Office (Retail Media) Commercial · HQ
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail media space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with someone from Zapp or any other company, make sure to highlight your experience in building commercial partnerships and your understanding of retail media. Tailor your conversation to showcase how you can help them grow their business.
✨Tip Number 3
Prepare for interviews by diving deep into Zapp’s mission and values. Understand their retail media proposition and think about how you can contribute to their growth. Bring ideas to the table that align with their goals, and don’t forget to ask insightful questions!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Zapp team. Don’t just send your CV; include a tailored cover letter that speaks directly to the role and what you can bring to the table.
We think you need these skills to ace Director, Founder's Office (Retail Media) Commercial · HQ
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director role at Zapp. Highlight your experience in retail media and brand partnerships, showing how you can drive revenue and build relationships with FMCG brands.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've successfully closed deals or developed commercial strategies in the past. Numbers speak volumes, so include any impressive metrics that demonstrate your impact.
Be Authentic:Let your personality shine through in your application. We want to see who you are beyond your professional achievements. Share your passion for retail media and how you envision contributing to Zapp's mission.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Zapp!
How to prepare for a job interview at Justzapp
✨Know Your Numbers
As a Director in the Founder's Office, you'll need to demonstrate your commercial acumen. Brush up on your revenue targets and be ready to discuss how you've successfully built and closed partnerships in the past. Bring specific examples of how your strategies have led to measurable results.
✨Understand the Retail Media Landscape
Familiarise yourself with the latest trends in retail media and quick commerce. Be prepared to share your insights on how Zapp can position itself against competitors. Showing that you’re up-to-date will impress the interviewers and demonstrate your genuine interest in the role.
✨Build a Compelling Vision
You’ll be expected to define the ZMS strategy and roadmap. Think about how you would approach this and be ready to articulate your vision during the interview. Discuss potential new revenue streams and how you would leverage AI to enhance targeting and measurement.
✨Showcase Your Relationship Skills
Since building and owning brand partner relationships is key, prepare to discuss your experience in managing senior-level partnerships. Highlight your ability to align media investments with broader category strategies and how you’ve successfully navigated complex negotiations in the past.
