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- Tasks: Join us as a CRM Executive to create and optimise exciting marketing campaigns.
- Company: Zapp is London's top premium convenience retail platform, revolutionising the market since 2020.
- Benefits: Enjoy flexible working options and be part of a dynamic, innovative team.
- Why this job: Make a real impact by enhancing customer experiences with cutting-edge technology and creative strategies.
- Qualifications: 3+ years in B2C CRM marketing; experience with Braze and basic HTML skills required.
- Other info: Collaborate with top brands and cross-functional teams to drive customer growth.
The predicted salary is between 28800 - 42000 £ per year.
Marketing Executive, CRM
Vauxhall
We are looking for a CRM executive who is passionate about building, delivering, and optimising CRM initiatives. Working closely with cross-functional teams, this opportunity is key to translating the overall strategy into impactful CRM activities.
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Here’s What You’d Be Doing
- Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
- Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).
- Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
- Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
- Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
- Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.
What We’re Looking For
- 3+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Proficient in HTML for basic edits.
- Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus).
- Creative & analytical mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- A customer-first mindset with excellent problem-solving skills.
- A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
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Contact Detail:
Justzapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive Marketing & Growth · HQ
✨Tip Number 1
Familiarise yourself with Zapp's brand and its unique selling points. Understanding their customer-centric approach will help you tailor your conversations during interviews, showcasing how your skills align with their vision.
✨Tip Number 2
Brush up on your knowledge of CRM tools, especially Braze. Being able to discuss specific features or campaigns you've executed using this platform can set you apart from other candidates.
✨Tip Number 3
Prepare examples of how you've used data analysis to drive campaign success in previous roles. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
✨Tip Number 4
Showcase your creativity by thinking of innovative CRM campaign ideas that could work for Zapp. Presenting fresh concepts during your interview can demonstrate your proactive approach and passion for the role.
We think you need these skills to ace CRM Executive Marketing & Growth · HQ
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C CRM marketing, especially any hands-on work with tools like Braze. Emphasise your ability to execute campaigns across various channels and your proficiency in HTML.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM initiatives and how your skills align with Zapp's vision. Mention specific examples of successful campaigns you've managed and how you used data to drive decisions.
Showcase Analytical Skills: Since the role requires evaluating campaign effectiveness, include examples of how you've analysed performance metrics in previous roles. Highlight your experience with tools like GSheets and Looker, and any SQL knowledge you possess.
Demonstrate a Customer-First Mindset: In your application, illustrate your customer-first approach by sharing instances where you've solved problems or enhanced customer experiences through creative campaign strategies.
How to prepare for a job interview at Justzapp
✨Show Your Passion for CRM
Make sure to express your enthusiasm for CRM initiatives during the interview. Share specific examples of past projects where you successfully built and optimised CRM campaigns, highlighting your passion for customer engagement.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've evaluated campaign effectiveness and refined strategies based on key performance metrics, especially using tools like GSheets or Looker.
✨Highlight Your Collaboration Experience
Since the role involves working closely with cross-functional teams, share experiences where you've collaborated effectively with other departments. Discuss how you ensured seamless execution of campaigns and how you communicated with team members.
✨Prepare for Technical Questions
Brush up on your technical skills, particularly in HTML and any CRM tools like Braze. Be ready to answer questions about how you've executed campaigns across different channels and how you approach personalisation in messaging.
