Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join our marketing team to create and optimise impactful CRM campaigns.
- Company: Zapp is London's top digital-first convenience retailer, focused on premium customer experiences.
- Benefits: Enjoy flexible working options, a vibrant team culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team driving customer engagement and retention in a fast-paced environment.
- Qualifications: 2+ years in CRM marketing, experience with Braze, and basic HTML skills required.
- Other info: Ideal for proactive thinkers who love blending creativity with data analysis.
The predicted salary is between 36000 - 60000 £ per year.
CRM Associate
London
Reporting to the Senior Manager of Retention and Growth, the CRM Associate at Zapp will play a key role in the marketing team, translating the overall strategy into impactful CRM activities. You’ll be responsible for building, delivering, and optimising CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention.
Zapp is London’s leading digital-first, premium convenience retailer and we are relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers.
Here’s what you’d be doing:
- Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
- Manage the execution of the CRM activities across all channels — email, push notifications and in-app experiences — encompassing both marketing and business calendar communications and data-driven lifecycle messaging.
- Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
- Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
- Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
- Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.
What We’re Looking For
- A minimum of2 years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Proficient in HTML for basic edits.
- Comfortable performing analysis in tools like GoogleSheets and Looker.
- SQL knowledge would be advantageous.
- Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- A customer-first mindset with excellent problem-solving skills.
- A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
#J-18808-Ljbffr
Contact Detail:
Justzapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Associate Marketing & Growth · London
✨Tip Number 1
Familiarise yourself with Zapp's brand and values. Understanding their premium convenience proposition will help you tailor your conversations during interviews, showing that you're aligned with their mission and can contribute to their CRM strategy.
✨Tip Number 2
Brush up on your knowledge of Braze and its functionalities. Since hands-on experience with this tool is crucial for the role, being able to discuss specific campaigns you've executed using Braze will demonstrate your expertise and readiness for the position.
✨Tip Number 3
Prepare examples of how you've used data analysis to drive campaign success in previous roles. Being able to articulate how you've evaluated engagement metrics and refined strategies will showcase your analytical mindset and problem-solving skills.
✨Tip Number 4
Network with current or former employees of Zapp on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace CRM Associate Marketing & Growth · London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, especially any hands-on work with tools like Braze. Emphasise your skills in HTML and data analysis, as these are key for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM marketing and how your experience aligns with Zapp's goals. Mention specific campaigns you've worked on and how they relate to customer acquisition and retention.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've evaluated campaign effectiveness in previous roles. Highlight your experience with tools like Google Sheets and Looker, and mention any SQL knowledge you have.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, include examples of successful collaborations in your application. Show how you’ve contributed to team efforts in executing marketing strategies.
How to prepare for a job interview at Justzapp
✨Know Your CRM Tools
Make sure you’re familiar with the tools mentioned in the job description, especially Braze. Be ready to discuss your hands-on experience and how you've used these tools to execute successful campaigns.
✨Showcase Your Analytical Skills
Prepare examples of how you've evaluated campaign effectiveness in the past. Discuss specific metrics you’ve analysed and how those insights led to improved strategies or outcomes.
✨Demonstrate Creativity
Think of innovative campaign ideas that could fit Zapp’s brand. Be prepared to share your thought process on how you would design engaging campaigns that resonate with customers.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams. Share examples of how you’ve collaborated with different departments to ensure seamless execution of marketing initiatives.
