At a Glance
- Tasks: Lead marketing analytics and operations to optimise campaigns and drive audience engagement.
- Company: Join JustPark, a pioneering company transforming the parking experience for drivers and businesses.
- Benefits: Enjoy 25 days holiday, free lunches, private medical insurance, and more perks.
- Other info: Collaborative culture with excellent career growth opportunities and a focus on well-being.
- Why this job: Make a real impact in a fast-paced environment while working with cutting-edge data tools.
- Qualifications: 5-7 years in marketing analytics with strong SQL and data visualisation skills.
The predicted salary is between 50000 - 65000 £ per year.
JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, simplifying the entire parking experience. Our platform makes it simple for drivers to find, book, and pay for parking while empowering our operating partners to deliver exceptional parking experiences.
As our marketing team scales its channel investment and ambition, we need a sharp analytics and operations professional to help us measure what matters, build the audiences that power our campaigns, and drive a rigorous test-and-learn culture. Reporting to the Director, Performance Marketing, you’ll be the operational backbone of the channel marketing team, owning the dashboards and reporting frameworks that channel leads rely on every day.
This is a hands-on, high-impact role for a data-driven marketer who thrives on turning complex data into clear insight and actionable audiences. You’ll work closely with channel marketing leads, data engineers, and finance partners to ensure the marketing team is always measuring, activating, and optimising with confidence.
KEY FOCUS AREAS
- Channel Reporting & Performance Visibility: Build and own the dashboards and reporting frameworks that give channel marketing leads a clear view of campaign performance across paid, owned, and CRM channels.
- Audience Segmentation & CDP Activation: Own the creation and management of marketing audiences in Hightouch, translating customer data into precise segments that power multi-channel campaigns at scale.
- Experimentation & Testing: Partner with the Director, Growth & Performance Marketing to build and execute a dedicated testing roadmap, designing experiments that generate actionable learnings.
- Data Quality & Governance: Maintain clean, reliable data pipelines between our analytics stack, data warehouse, and activation platforms.
WHAT YOU'LL DO
- Channel Marketing Reporting: Build, own, and iterate on dashboards and performance reports for all marketing channels, giving channel leads the visibility they need to optimize in real time.
- Audience Segmentation & Hightouch CDP Activation: Own the end-to-end process for building and managing marketing audiences in Hightouch.
- Experimentation & Testing Program: Partner with the Director, Growth & Performance Marketing to design, build, and maintain a structured experimentation and testing roadmap.
- Cross-Functional Partnership & Data Operations: Act as the primary analytics partner for channel marketing leads, translating data into insight and supporting their decision-making.
Experience & Background
- 5–7 years of experience in marketing analytics, marketing operations, or a closely related discipline.
- Manager or Senior Manager-level experience, with the confidence to own a workstream independently.
- Proven experience working directly with channel marketing teams.
- Advanced SQL skills, with experience working in BigQuery or a comparable modern data warehouse environment.
Ways of Working
- A self-starter who thrives in a fast-paced environment.
- Collaborative by nature, enjoying working within a close-knit team.
- Clear communicator who can translate complex data into plain language.
- Highly organised and able to manage multiple priorities simultaneously.
Recharge your batteries
- Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance.
- Free lunch on all office days via Feedr with daily meal choice.
- Private Medical Insurance with Vitality.
- Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave.
Senior Manager, Marketing Analytics & Operations employer: Justpark
JustPark is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make impactful contributions in the fast-paced world of marketing analytics. With generous benefits including 25 days of holiday plus bank holidays, private medical insurance, and a focus on employee wellbeing, JustPark prioritises personal and professional growth, making it an ideal place for those looking to thrive in their careers while enjoying a supportive environment in the vibrant King's Cross area.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Analytics & Operations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Justpark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Justpark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Justpark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Justpark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Marketing Analytics & Operations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Justpark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Justpark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Justpark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Justpark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Justpark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Justpark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
