At a Glance
- Tasks: Lead marketing analytics and operations to optimise campaigns and drive growth.
- Company: Join JustPark, a leader in simplifying parking experiences for drivers and businesses.
- Benefits: Enjoy 25 days holiday, free lunches, private medical insurance, and more perks.
- Other info: Collaborative team culture with excellent career development opportunities.
- Why this job: Make a real impact by turning data into actionable insights for millions of drivers.
- Qualifications: 5-7 years in marketing analytics with strong SQL and data visualisation skills.
The predicted salary is between 60000 - 75000 £ per year.
JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, simplifying the entire parking experience. Our platform makes it simple for drivers to find, book, and pay for parking while empowering our operating partners to deliver exceptional parking experiences.
As our marketing team scales its channel investment and ambition, we need a sharp analytics and operations professional to help us measure what matters, build the audiences that power our campaigns, and drive a rigorous test-and-learn culture. Reporting to the Director, Performance Marketing, you’ll be the operational backbone of the channel marketing team, owning the dashboards and reporting frameworks that channel leads rely on every day.
This is a hands-on, high-impact role for a data-driven marketer who thrives on turning complex data into clear insight and actionable audiences. You’ll work closely with channel marketing leads, data engineers, and finance partners to ensure the marketing team is always measuring, activating, and optimising with confidence.
KEY FOCUS AREAS
- Channel Reporting & Performance Visibility: Build and own the dashboards and reporting frameworks that give channel marketing leads a clear view of campaign performance across paid, owned, and CRM channels.
- Audience Segmentation & CDP Activation: Own the creation and management of marketing audiences in Hightouch, translating customer data into precise segments that power multi-channel campaigns at scale.
- Experimentation & Testing: Partner with the Director, Growth & Performance Marketing to build and execute a dedicated testing roadmap, designing experiments that generate actionable learnings.
- Data Quality & Governance: Maintain clean, reliable data pipelines between our analytics stack, data warehouse, and activation platforms.
WHAT YOU'LL DO
- Channel Marketing Reporting: Build, own, and iterate on dashboards and performance reports for all marketing channels, giving channel leads the visibility they need to optimize in real time.
- Audience Segmentation & Hightouch CDP Activation: Own the end-to-end process for building and managing marketing audiences in Hightouch.
- Experimentation & Testing Program: Partner with the Director, Growth & Performance Marketing to design, build, and maintain a structured experimentation and testing roadmap.
- Cross-Functional Partnership & Data Operations: Act as the primary analytics partner for channel marketing leads, translating data into insight and supporting their decision-making.
Experience & Background
- 5–7 years of experience in marketing analytics, marketing operations, or a closely related discipline.
- Manager or Senior Manager-level experience, with the confidence to own a workstream independently.
- Proven experience working directly with channel marketing teams.
- Advanced SQL skills, with experience working in BigQuery or a comparable modern data warehouse environment.
Ways of Working
- A self-starter who thrives in a fast-paced environment.
- Collaborative by nature, enjoying working within a close-knit team.
- Clear communicator who can translate complex data into plain language.
- Highly organised and able to manage multiple priorities simultaneously.
Recharge your batteries
- Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance.
- Free lunch on all office days via Feedr.
- Private Medical Insurance with Vitality.
- Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave.
Senior Manager, Marketing Analytics & Operations in London employer: JustPark Limited
JustPark is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make impactful contributions in the fast-paced world of marketing analytics. With generous benefits including a competitive holiday policy, private medical insurance, and opportunities for personal growth, JustPark prioritises employee well-being and development, making it an ideal place for those seeking meaningful and rewarding careers in the heart of King's Cross.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Analytics & Operations in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially how they simplify parking experiences. Tailor your answers to show how you can contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in marketing analytics and operations can help JustPark grow and retain its audience. Keep it concise and impactful—show them why you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the JustPark team.
We think you need these skills to ace Senior Manager, Marketing Analytics & Operations in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Manager, Marketing Analytics & Operations. Highlight your experience in marketing analytics and operations, and don’t forget to showcase any relevant projects that demonstrate your skills in data-driven decision making.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for JustPark. Mention specific experiences that align with the job description, especially around audience segmentation and experimentation. Keep it engaging and personal!
Showcase Your Analytical Skills:Since this role is all about analytics, make sure to highlight your technical skills, especially in SQL and data visualisation tools like Tableau. Provide examples of how you've used data to drive marketing decisions in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at JustPark Limited
✨Know Your Numbers
As a Senior Manager in Marketing Analytics, you’ll need to demonstrate your data prowess. Brush up on key metrics like ROAS, CAC, and CLTV. Be ready to discuss how you've used these metrics to drive decisions in past roles.
✨Showcase Your Technical Skills
Familiarity with SQL and tools like Hightouch is crucial. Prepare to talk about your experience with data visualisation tools like Tableau. Maybe even bring a portfolio of dashboards you've created to showcase your skills!
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about past experiences where you’ve had to optimise campaigns or manage audience segmentation. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Collaboration
This role requires working closely with various teams. Be prepared to share examples of how you've successfully partnered with marketing leads, finance, or engineering teams in the past. Highlight your communication skills and ability to translate complex data into actionable insights.
