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- Tasks: Lead growth marketing strategy and drive customer acquisition through innovative channels.
- Company: Join Goodlord, a startup revolutionizing the rental experience for agents, landlords, and tenants.
- Benefits: Enjoy a hybrid work model, collaborative culture, and opportunities for personal growth.
- Why this job: Be part of a mission-driven team ranked among the UK's Best Workplaces 2022.
- Qualifications: Proven B2B SaaS marketing experience with strong leadership and data analytics skills required.
- Other info: We value diversity and inclusivity; all backgrounds are encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
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Just Us People – Co-Founder (Executive Search I Leadership Hiring I Talent Consulting)
Head of Growth Marketing
London – Hybrid (with occasional travel to Sheffield)
ABOUT US
We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, landlord, and tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations, and we were confident we could provide a solution.
And we did. Like all startups, it’s been a bit of a roller coaster journey, but we’re now stronger than ever, with around 3000 letting agents using the platform, exciting & varied product lines, and 350 Goodlordians across the group supporting the mission!
Our purpose – building the best rental experience in the world – is clear to everyone, and so too is the fact that people are central to achieving that mission; we have worked hard to make Goodlord great so we’re proud to have been ranked 10th in the UK’s Best Workplaces 2022 – Large category .
OUR VALUES
Our values guide our decisions, the way we work, our culture, and the people we ask to join the team. We work hard, have fun, and support each other. We’re not afraid to make mistakes (we’d never learn if we didn’t) and we’re always looking to challenge ourselves. Our style is collaboration based on honesty, friendship, and respect.
THE ROLE
You will own the growth marketing roadmap – focusing on improving and implementing channels for exponential growth. We are looking for a leader who can inspire trust and drive action.
The day-to-day responsibilities include:
- Develop and execute a comprehensive growth marketing strategy to drive new customer acquisition, managing CAC and expanding brand presence across key channels.
- Align marketing activity to broader business goals and ensure long-term strategy scales with the business and the broader market.
- Utilise data analytics, performance metrics, and customer insights to refine and optimise ROI across channels.
- Full ownership of the growth marketing budget and customer acquisition costs (CAC) and reporting on performance to the Senior Leadership Team, including the CFO.
- Develop and execute a successful strategy to achieve enterprise sales growth through effective ABM initiatives.
- Manage strategic partnerships, driving the development and execution of initiatives that generate new revenue for the business.
- Oversee and optimise the customer acquisition funnel, from awareness to conversion, ensuring a deep customer understanding, effective targeting, messaging, and segmentation.
- Complete ownership of the website, including optimising user experience and conversion rates to drive new leads.
- Drive the creation of compelling content, email marketing, and campaigns to engage prospects and nurture leads through the sales pipeline.
- Lead and mentor a high-performing growth marketing team, setting clear goals, tracking performance, and fostering a collaborative, results-oriented culture.
ABOUT YOU
You should apply if you:
- Have a proven track record of delivering results within B2B SaaS marketing, with deep expertise in demand generation, content marketing, and data-driven decision making.
- Have achieved material increases to customer acquisition and brand presence through delivering a successful growth marketing strategy.
- Bring strong expertise in data analytics, customer segmentation, and performance tracking tools (e.g., Google Analytics, HubSpot, Mixpanel).
- Have excellent leadership and team management skills, with a track record of building and developing high-performing marketing teams.
- Have the ability to think strategically and execute tactically in a fast-paced, results-oriented environment.
It’s an exciting time here at Goodlord. If you’re inspired by what we’re doing, are up for a challenge, and share our values, we’d love to hear from you!
Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment. If there is anything you need to participate fully in the interview process we’d like to hear about that too, please just include it in your application. Come and join us!
Regrettably, we are not able to provide sponsorship for this role.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Software Development and Real Estate
#J-18808-Ljbffr
Head of Growth Marketing employer: Just Us People
Contact Detail:
Just Us People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Familiarize yourself with Goodlord's mission and values. Understanding their focus on transparency and customer experience will help you align your growth marketing strategies with their goals, making you a more appealing candidate.
✨Tip Number 2
Showcase your expertise in B2B SaaS marketing by preparing specific examples of how you've successfully driven customer acquisition and brand presence in previous roles. This will demonstrate your capability to deliver results that resonate with Goodlord's objectives.
✨Tip Number 3
Highlight your experience with data analytics and performance tracking tools like Google Analytics and HubSpot. Being able to discuss how you've used these tools to optimize marketing strategies will set you apart as a data-driven leader.
✨Tip Number 4
Prepare to discuss your leadership style and how you've built high-performing teams in the past. Goodlord values collaboration and mentorship, so sharing your approach to team management will resonate well with their culture.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Goodlord's mission and values. Highlight how your personal values align with theirs in your application to show that you would be a great cultural fit.
Tailor Your CV: Make sure your CV reflects your experience in B2B SaaS marketing, demand generation, and data-driven decision making. Use specific metrics and examples to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for improving customer acquisition and brand presence. Discuss your leadership style and how you have successfully managed high-performing teams in the past.
Showcase Relevant Skills: Emphasize your expertise in data analytics and performance tracking tools like Google Analytics and HubSpot. Provide examples of how you've used these skills to drive growth in previous positions.
How to prepare for a job interview at Just Us People
✨Showcase Your B2B SaaS Expertise
Make sure to highlight your proven track record in B2B SaaS marketing. Discuss specific examples where you've successfully driven customer acquisition and brand presence through effective growth marketing strategies.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you utilize data analytics and performance metrics in your marketing strategies. Be ready to share examples of how you've optimized ROI using tools like Google Analytics or HubSpot.
✨Emphasize Leadership Skills
Since this role involves leading a high-performing team, be prepared to talk about your leadership style. Share experiences where you've built and developed successful marketing teams, focusing on collaboration and results.
✨Align with Company Values
Familiarize yourself with Goodlord's values and culture. During the interview, express how your personal values align with theirs, particularly around collaboration, honesty, and a willingness to learn from mistakes.
