AI Product Designer in City of London

Just Move In is an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to building a team that reflects the people we serve. Product design and AI are both fields where women and other under-represented groups are still in the minority, and we’d particularly like that not to be true of this team.

If there’s anything that would make the process work better for you, whether that’s interview timing, format, or any adjustment you need, just say so when you get in touch.

People often ask what makes an application stand out, so, honestly: the fastest way to get our attention is to actually use our product and have a view on it. Go through the product the way someone moving home would. Notice what feels good, what feels clunky, and where you’d expect AI to quietly do the work for you and it doesn’t. Then tell us in whatever form is easiest: two lines in your message, a screenshot with an arrow on it, a 60-second Loom, a rough sketch. We’re not marking presentation, and one sharp observation tells us more than ten polished pages.

About Just Move In: We’re building the AI for home life. We start by automating the admin of moving and setting up a home, then extend that into an agentic HomeOS: something that tracks your spend, handles renewals, finds better bundles, and keeps every document and service conversation in one place. The end state we’re working towards is a move that takes one click.

We’re building AI-first home-moving: a service that reduces, and eventually removes, the stress of moving home. That means AI woven through the whole journey rather than a chatbot bolted onto the corner of a screen. We’re thinking about agentic experiences that do the work for people, voice as a first-class interface, and a service that feels less like software and more like having someone brilliant handle the whole move for you.

Designing this means treating AI as a medium: what it can genuinely do for someone at each moment, where it earns trust, where it should step back, and how a voice or agentic interaction should actually feel. You don’t need to have shipped all of that already, but you should be curious about it and already forming your own view.

We’re not hiring a designer to sit at the end of a process and make things pretty. We’re hiring someone to help us figure out what to build, and then get it in front of real people quickly. You’ll spend as much time in discovery and research as you do designing: framing the right problems, talking to people who are actually moving home, and using AI to get from an idea to a testable prototype in days rather than weeks.

The role sits right at the intersection of design and product management. The craft is design (research, prototyping, UI), but you’ll think and operate like a PM: owning problems, making product calls, and caring about outcomes over output. If that overlap is where you’re happiest, this is for you.

Because AI is at the core of what we’re building, it’s also at the core of how we build it. Our design and prototyping process is AI-first. We use AI tools to generate directional concepts, explore several solutions at once, and build working prototypes we can put in front of users. We’d rather learn from something real than from a static mockup.

Figma is where you polish, not where you start. You’ll bring AI-generated work into Figma to refine layout, hierarchy and visual craft. The heavy lifting of exploration happens with AI tooling. We value clear thinking, sharp problem framing and taste over pixel-pushing. AI gives you a decent starting point in seconds; the value you add is deciding what’s worth pursuing, what to refine and what to throw away.

We’re open with each other and generous with feedback. We ask for it early, give it plainly, and nobody’s work is precious. We do our best work together, and we actively make room for the quieter view in the room.

Ideally you’re already comfortable with modern AI design and prototyping tools like v0, Lovable, Cursor, Claude, Figma Make, or whatever gets you to a working prototype fastest. If you’re not there yet but you pick up new tools quickly and enjoy it, say so in your message.

What you’ll do:

• Own discovery. Frame ambiguous problems, form hypotheses, and work out where the real opportunity is before a line of UI gets designed.
• Talk to users, a lot. Run lightweight research, interviews and usability sessions, and turn what you hear into clear direction the whole team can act on.
• Prototype with AI to validate. Get from idea to interactive prototype quickly, test it with real people, and use what you learn to sharpen both the problem and the solution.
• Execute high-quality UI. Bring the strongest direction to a polished, production-ready state in Figma, with real attention to typography, spacing, hierarchy and craft.
• Collaborate and iterate. Work closely with founders, product, engineering and marketing to agree a direction, then turn feedback into revised designs quickly, often within the same session.
• Use data to decide. Look at the funnel, form a point of view, and measure whether your work moved the numbers.
• Set your own direction. You’ll have real autonomy over what you work on and in what order, plus founders who are available when you want a steer.

What we’re looking for:

• 4–7 years designing digital products, with a portfolio that shows both discovery thinking and high-fidelity UI craft.
• Genuine product sense. You can reason about user needs, business goals and technical constraints, and make a call.
• Comfort talking to users, and turning messy conversations into clear insight.
• Data literacy. You’re happy digging into funnel metrics and letting evidence, not opinion, settle debates.
• An AI-first working style, and a rich mental model of AI in products, plus a point of view on where it should and shouldn’t be used.
• Strong visual craft and fluency in Figma for refinement and handoff.
• Clear communication. You can articulate the why behind a decision and bring people with you.

Nice to have:

• Experience with consumer products, marketplaces, or onboarding/conversion flows.
• Familiarity with basic front-end (HTML/CSS), or writing light code to communicate interactions.
• Exposure to lifecycle/CRM tooling and how design connects to the wider customer journey.

Logistics:

• Location: London-based. Hybrid, with 2 days a week in our London Bridge office.
• Experience: 4–7 years.
• Level: Individual contributor with a lot of ownership.

Our hiring process:

• A 30-minute intro call.
• A take-home assignment.
• You present it back to us.
• 1:1s with our Head of Engineering, our PMs and the founders.