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- Tasks: Support high-volume marketing campaigns for exciting travel brands and drive revenue growth.
- Company: Join a dynamic team focused on innovative travel marketing.
- Benefits: Gain valuable experience in a fast-paced environment with growth opportunities.
- Why this job: Be part of creative campaigns that make a real impact in the travel industry.
- Qualifications: Degree in Marketing or Communications and experience in integrated marketing campaigns.
- Other info: Collaborate with diverse teams and manage multiple projects while learning from industry experts.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for 2 highly organised, detail-conscious and experienced marketers to support the delivery of high volume, commercially driven marketing campaigns for our collection of amazing travel brands. Commercially focused and driven to succeed, the Product Marketing Executives will work with marketing colleagues across the Digital, Studio and CRM teams to deliver marketing campaigns that drive demand, enquiries and most importantly revenue growth. If you thrive on working in a fast-paced environment, and understand how marketing supports revenue and yield performance, this role is for you!
Key accountabilities include:
- Marketing Campaign Support & Delivery
- Support the delivery of multi-channel campaigns across brochures, direct mail, press, email, web, paid and social.
- Create clear, detailed briefs for Studio and digital teams, ensuring brand tone, content requirements and deadlines are understood.
- Manage day-to-day workflow between Marketing, Studio, CRM, and Web teams.
- Coordinate the collection of product content including itineraries, expert-led highlights, imagery, pricing, and key selling points.
- Proof and quality-check all marketing assets to ensure factual accuracy, brand consistency, and compliance prior to release.
- Maintain campaign schedules, trackers, and asset libraries.
- Digital & Content Execution
- Support website updates including tour pages, editorial content, landing pages and campaign banners.
- Work collaboratively with CRM and Digital teams to support email campaigns and newsletters.
- Assist with social media planning by supplying campaign context, content ideas and assets.
- Ensure messaging remains customer-focused and consistent across all channels.
- Brand & Collateral Management
- Ensure brand consistency across all marketing materials produced.
- Manage updates, corrections, and approvals across print and digital collateral.
- Support the delivery of high-quality brochures and content-led marketing materials.
- Track and report on campaign performance including engagement, response, conversions, and ROI.
- Support weekly and campaign-level performance reporting, highlighting learnings and opportunities for optimisation.
- Use insight to inform future campaign planning and content prioritisation.
- Conduct competitor and market research to support campaign planning and positioning.
- Gather customer insight from surveys, feedback, and post-tour reviews to inform messaging.
- Liaise closely with Product and Yield teams to align marketing focus with priority tours and commercial objectives.
- Support relationships with external partners and suppliers where required.
You will be curious and customer-focused, as well as confident managing multiple projects and stakeholders, ideally in travel or specialist consumer brands. Both creative and analytical, you will use data and insight to present campaign performance with recommendations on future plans. A degree or diploma in Marketing or Communications is essential, but more so experience of supporting integrated marketing campaigns. Proficient use of MS Office and marketing systems (CRM, CMS, project management tools) as well as an understanding of digital marketing fundamentals and performance analysis is required.
If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application to Helen Moylan/ Chief Customer & People Officer at recruiting@justgoholidays.com.
Product Marketing Executives in Cheltenham employer: Just Go! Holidays
Contact Detail:
Just Go! Holidays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executives in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove revenue growth. This will help you stand out and demonstrate your ability to deliver results.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their performance. Bring insights and suggestions to the table; it shows you're proactive and genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Product Marketing Executives in Cheltenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Executive role. Highlight your experience with multi-channel campaigns and any specific achievements that demonstrate your commercial focus. We want to see how you can drive demand and revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the travel industry and how your skills align with our needs. Be sure to mention your experience with digital marketing and campaign performance analysis.
Showcase Your Organisational Skills: Since we're looking for highly organised candidates, make sure to highlight your ability to manage multiple projects and stakeholders. Share examples of how you've successfully coordinated workflows or maintained campaign schedules in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Just Go! Holidays
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Organisation Skills
As a Product Marketing Executive, being organised is key. Prepare examples of how you've managed multiple projects or campaigns simultaneously. Highlight any tools or systems you've used to keep everything on track, as this will resonate well with their need for detail-oriented candidates.
✨Be Data-Driven
Since the role requires a mix of creativity and analytics, come prepared with examples of how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions, showcasing your ability to drive revenue growth.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing strategies, team dynamics, and future campaigns. This shows your enthusiasm for the role and helps you gauge if it's the right fit for you.