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- Tasks: Lead and own the paid marketing strategy across LinkedIn and Meta.
- Company: Dynamic company in London offering a senior leadership role.
- Benefits: £40k salary, performance bonus, and full ownership of marketing strategy.
- Why this job: Make a real impact on company growth with strategic control and autonomy.
- Qualifications: Proven experience in paid acquisition and strong analytical skills.
- Other info: Opportunity to innovate and expand marketing channels.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a commercially driven Head of Marketing to own and lead our paid acquisition and growth strategy across LinkedIn and Meta (Facebook & Instagram). This is a senior leadership role with full accountability for marketing performance, budget allocation, and strategic direction.
You will define and execute the company's paid marketing vision, own demand generation, and act as the decision-maker for all paid media and creative strategy.
The Role
You will lead the end-to-end paid marketing function — from strategy through execution to performance optimisation — with full authority over budgets, messaging, channels, and growth initiatives. This is not a support role. You will be the senior marketing owner responsible for driving qualified pipeline and measurable revenue impact.
Key Responsibilities
- Own and lead the paid acquisition strategy across LinkedIn & Meta
- Define channel strategy, audience strategy, and creative direction
- Oversee campaign architecture, testing frameworks, and scaling strategy
- Own and allocate marketing budgets to maximise ROI and pipeline growth
- Set performance targets and drive continuous improvement in CPL and conversion
- Direct ad creative, messaging, and positioning aligned to commercial goals
- Establish structured testing roadmaps across audiences, offers, and formats
- Analyse performance data (CTR, CPL, CAC, conversion rates) to inform decisions
- Report directly to leadership with clear commercial insights and growth plans
- Identify opportunities for scale, efficiency, and channel expansion
- Take full accountability for marketing performance and outcomes
You will have the authority to shape and evolve the company's growth engine.
Requirements
- Proven experience owning and scaling paid acquisition in a B2C or lead-generation environment
- Strong track record improving CPL, conversion rates, and lead quality
- Deep expertise in Meta Ads Manager and LinkedIn Campaign Manager
- Strategic thinker with hands-on execution capability
- Excellent performance copywriting and messaging skills
- Strong commercial and analytical mindset
- Experience managing and allocating paid media budgets
- Ability to lead strategy independently and make high-impact decisions
- Confident presenting performance and strategy to leadership
- Self-directed leader comfortable owning a function
Desirable
- Experience in financial services, investment, or regulated sectors
- Landing page optimisation and conversion rate improvement
- Tracking architecture (UTMs, pixels, attribution, CRM integration)
What You'll Get
- £40k salary + performance bonus
- Full ownership of paid marketing strategy and budget
- Direct influence on company growth and revenue
- Senior leadership role with autonomy and authority
- Opportunity to build and scale the marketing function
- Freedom to test, innovate, and expand channels
This role is suited to a senior marketer who wants full strategic control and accountability for growth — not someone seeking task-based execution. You will be trusted to set direction, make decisions, and deliver measurable commercial impact.
Head of Marketing in London employer: Jura Capital
Contact Detail:
Jura Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid acquisition. We want to see how you’ve driven growth and improved conversion rates — make it pop!
✨Tip Number 3
Prepare for interviews by practising your pitch. We suggest you highlight your strategic thinking and hands-on execution capabilities. Be ready to discuss how you’ve managed budgets and optimised campaigns — they’ll want to hear about your impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about leading our paid acquisition strategy and driving growth. Share specific examples of your past successes to really make your application stand out.
Tailor Your Application: Make sure to customise your application to align with the job description. Highlight your experience with Meta and LinkedIn, and demonstrate how your skills match what we're looking for. This shows us that you understand the role and are genuinely interested in joining our team.
Be Data-Driven: Since this role is all about performance, don’t forget to include metrics and data in your application. We love seeing numbers that showcase your achievements, like improved conversion rates or successful budget management. It helps us understand the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for!
How to prepare for a job interview at Jura Capital
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of CPL, conversion rates, and ROI calculations. Be ready to discuss how you've improved these metrics in past roles.
✨Showcase Your Strategic Thinking
Prepare to talk about your approach to developing a paid acquisition strategy. Think about specific campaigns you've led, the challenges you faced, and how you overcame them. This will show that you can think critically and strategically about marketing.
✨Familiarise Yourself with Tools
Make sure you're well-versed in Meta Ads Manager and LinkedIn Campaign Manager. If you have experience with tracking architecture or landing page optimisation, be prepared to share examples of how you've used these tools to drive results.
✨Be Ready to Present
Since this role involves reporting directly to leadership, practice presenting your past marketing strategies and outcomes clearly and confidently. Use data to back up your claims and show how your decisions have led to measurable growth.