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For Companies At a Glance
- Tasks: Lead and own the paid marketing strategy across LinkedIn and Meta.
- Company: Dynamic company in Liverpool Street, London with a focus on growth.
- Benefits: £40k salary plus performance bonus and full ownership of marketing strategy.
- Why this job: Make a real impact on company growth and revenue with strategic control.
- Qualifications: Proven experience in paid acquisition and strong analytical skills.
- Other info: Autonomy to innovate and expand channels in a senior leadership role.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a commercially driven Head of Marketing to own and lead our paid acquisition and growth strategy across LinkedIn and Meta (Facebook & Instagram). This is a senior leadership role with full accountability for marketing performance, budget allocation, and strategic direction. You will define and execute the company’s paid marketing vision, own demand generation, and act as the decision‑maker for all paid media and creative strategy.
The Role
- You will lead the end‑to‑end paid marketing function — from strategy through execution to performance optimisation — with full authority over budgets, messaging, channels, and growth initiatives.
- This is not a support role. You will be the senior marketing owner responsible for driving qualified pipeline and measurable revenue impact.
Key Responsibilities
- Own and lead the paid acquisition strategy across LinkedIn & Meta
- Define channel strategy, audience strategy, and creative direction
- Oversee campaign architecture, testing frameworks, and scaling strategy
- Own and allocate marketing budgets to maximise ROI and pipeline growth
- Set performance targets and drive continuous improvement in CPL and conversion
- Direct ad creative, messaging, and positioning aligned to commercial goals
- Establish structured testing roadmaps across audiences, offers, and formats
- Analyse performance data (CTR, CPL, CAC, conversion rates) to inform decisions
- Report directly to leadership with clear commercial insights and growth plans
- Identify opportunities for scale, efficiency, and channel expansion
- Take full accountability for marketing performance and outcomes
You will have the authority to shape and evolve the company’s growth engine.
Requirements
- Proven experience owning and scaling paid acquisition in a B2C or lead‑generation environment
- Strong track record improving CPL, conversion rates, and lead quality
- Deep expertise in Meta Ads Manager and LinkedIn Campaign Manager
- Strategic thinker with hands‑on execution capability
- Excellent performance copywriting and messaging skills
- Strong commercial and analytical mindset
- Experience managing and allocating paid media budgets
- Ability to lead strategy independently and make high‑impact decisions
- Confident presenting performance and strategy to leadership
- Self‑directed leader comfortable owning a function
Desirable
- Experience in financial services, investment, or regulated sectors
- Landing page optimisation and conversion rate improvement
- Tracking architecture (UTMs, pixels, attribution, CRM integration)
What You’ll Get
- £40k salary + performance bonus
- Full ownership of paid marketing strategy and budget
- Direct influence on company growth and revenue
- Senior leadership role with autonomy and authority
- Opportunity to build and scale the marketing function
- Freedom to test, innovate, and expand channels
This role is suited to a senior marketer who wants full strategic control and accountability for growth — not someone seeking task‑based execution. You will be trusted to set direction, make decisions, and deliver measurable commercial impact.
Head of Marketing in City of London employer: Jura Capital
Contact Detail:
Jura Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn and let them know you're on the hunt for a Head of Marketing role. A personal connection can often lead to opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid acquisition and growth strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current marketing efforts. Be ready to discuss how you would optimise their paid media strategy and drive measurable results. This shows you’re not just interested, but invested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter.
We think you need these skills to ace Head of Marketing in City of London
Some tips for your application 🫡
Show Your Strategic Thinking: When writing your application, make sure to highlight your strategic mindset. We want to see how you’ve successfully owned and scaled paid acquisition strategies in the past. Share specific examples that demonstrate your ability to think big and execute effectively.
Be Data-Driven: We love numbers! Include metrics and data points in your application to showcase your achievements. Whether it’s improving CPL or conversion rates, let us know how you’ve made a measurable impact in previous roles.
Tailor Your Messaging: Your application should reflect our company’s tone and values. Use clear, engaging language that aligns with the job description. This is your chance to show off your performance copywriting skills, so make every word count!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter.
How to prepare for a job interview at Jura Capital
✨Know Your Numbers
Before the interview, brush up on key metrics related to paid acquisition. Be ready to discuss your past performance in terms of CPL, conversion rates, and ROI. This shows you’re not just a strategist but someone who understands the numbers behind successful campaigns.
✨Showcase Your Creativity
Prepare examples of innovative ad creatives or campaigns you've led. Discuss how you approached audience targeting and messaging. This role requires a strong creative direction, so demonstrating your ability to think outside the box will set you apart.
✨Be Ready to Discuss Strategy
Think about your approach to defining channel strategies and scaling initiatives. Be prepared to outline your process for testing and optimising campaigns. This will highlight your strategic thinking and hands-on execution capabilities, which are crucial for this position.
✨Prepare Questions for Leadership
Have insightful questions ready for the leadership team. Ask about their vision for growth and how they see the marketing function evolving. This shows your interest in the company’s future and your readiness to take ownership of the role.