Business Analyst – Marketing Technology (MarTech) in London
Business Analyst – Marketing Technology (MarTech)

Business Analyst – Marketing Technology (MarTech) in London

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Own and optimise our marketing technology ecosystem while driving meaningful change.
  • Company: Join Jupiter, a leading investment management company with a vibrant culture.
  • Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
  • Why this job: Make an impact in a dynamic role that bridges marketing and technology.
  • Qualifications: Experience in marketing automation and strong analytical skills are essential.
  • Other info: Be part of a collaborative team that values innovation and diverse perspectives.

The predicted salary is between 36000 - 60000 £ per year.

Jupiter is one of the UK's leading investment management companies with just under 500 employees and £50.4 billion worth of assets under management (as at 30th September 2025). Jupiter provides investment services to individual and institutional investors through mutual funds, separately managed accounts and sub-advised funds. Jupiter has experienced a period of international growth with offices open in EMEA and APAC.

The majority of our employees are based in our London office located just minutes from Victoria station which provides stair-free access from both the Underground's Victoria line and National Rail platforms. Our London office was designed to encourage employees to live active, healthy lives with floor-to-ceiling windows that allow for greater natural light and the benefit of a private balcony, table tennis room, cycle storage and on-site shower and locker facilities.

We offer our UK employees a 3:2 hybrid working arrangement where Tuesdays, Thursdays and a third day of your choice are worked from the office. The other two days may be worked from home. This facilitates collaboration and allows employees to maximise productivity whilst maintaining a healthy work/life balance.

We are seeking a Business Analyst – MarTech - a hybrid Marketing Technologist and Business Analyst - to own and optimise Jupiter's marketing technology ecosystem. This individual will act as the critical link between Client Experience and Technology, ensuring our marketing stack is fully integrated, data-driven, and operating at its full potential. The ideal candidate will combine hands-on expertise in marketing automation (Marketo) and digital platforms (Adobe Experience Manager, Adobe Target, Adobe Analytics) with strong business analysis skills and a collaborative mindset. This role requires balancing innovation with pragmatism - designing solutions that are compliant by design and viable within a regulated asset management environment. Success will come from enabling meaningful change while respecting governance and regulatory constraints.

Key Responsibilities

  • Product Ownership & Backlog Management
    • Own the marketing technology backlog, prioritising demand against resource and budget constraints.
    • Make trade-offs based on ROI and business impact, working closely with stakeholders across Client Group, Technology, and external partners.
    • Act as product owner for martech, setting direction and ensuring delivery via internal teams and outsourced partners.
  • Business Analysis & Continuous Improvement
    • Translate marketing and client experience goals into technical requirements and functional specifications.
    • Oversee change management and testing cycles for martech enhancements and integrations.
    • Document data flows, integrations, and dependencies to support governance and scalability.
    • Identify and implement process efficiencies to maximise ROI from technology investments.
  • Martech Ownership & Integration
    • Serve as the primary liaison between Client Experience and Technology, ensuring effective communication and prioritisation of marketing technology needs.
    • Oversee and optimise Jupiter's Client Group tech stack, including: Marketo, Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Salesforce, Fundpath, Financial Clarity, and Oktopost.
    • Drive integration of all systems into Salesforce to support the development of a 'Sales Cockpit' - a unified view that empowers sales with actionable insights.
    • Work with IT, data teams (Snowflake), and external partners to ensure integrations are secure, compliant, and efficient.
  • Marketing Automation & Campaign Enablement
    • Lead Marketo strategy and administration, including segmentation, automation, data management, and advanced campaign workflows.
    • Design and build a global Preference Centre and develop best-practice lead management and nurturing journeys.
    • Support execution of multi-channel campaigns (email, web, events, social), ensuring seamless data flow between Marketo, Salesforce, and AEM.
  • Vendor & Outsourcing Management
    • Act as day-to-day liaison for external martech and development partners, ensuring delivery aligns with Jupiter's standards and security policies.
    • Partner with the CTO office and Client Group technology leads to define clear roles, responsibilities, and SLAs for outsourced development and support.

Desired Skills / Experience

Essential

  • Deep hands-on expertise with Adobe Experience Manager (AEM), Adobe Target, and Adobe Analytics.
  • Proven experience with Marketo, including campaign automation, data architecture, and custom integrations.
  • Strong understanding of Salesforce CRM, data integration principles, and marketing-to-sales workflows.
  • Experience acting as a bridge between business and technology teams, translating requirements into actionable solutions.
  • Understanding of data flows, APIs, and martech integrations - ideally including Snowflake or similar data warehouse environments.
  • Proven experience within asset management or financial services, with a solid grasp of compliance and regulatory considerations.

Desirable

  • Experience with Fundpath, Financial Clarity, or Oktopost.
  • Ability to manage external agencies or development partners in a hybrid delivery model.

This role is subject to the Conduct Rules set by the FCA. Our high-conviction investment approach is fundamental to the way we think, and the way we work. We all understand how we can positively impact our clients. We are team players and success is only possible if we work together. We respect and celebrate different perspectives, and experiences. We are tenacious and create an environment where everyone can do meaningful work for clients, for our business, and for the world around us. We are agile, brave, and work fast. We take accountability and always look for ways to drive greater value for our clients. That means continuously improving and seeking to innovate. We embrace change and challenge convention. We are proud of our journey so far and continually try to find better ways to work and share lessons learnt so that we can be even stronger tomorrow. At Jupiter, we unlock your potential so our clients can achieve theirs.

Business Analyst – Marketing Technology (MarTech) in London employer: Jupiter Asset Mgmt

Jupiter is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With a modern London office designed for collaboration and health, employees enjoy a hybrid working model that fosters work-life balance while engaging in meaningful projects within the dynamic field of marketing technology. The company values diverse perspectives and encourages innovation, making it an ideal place for those looking to make a significant impact in the investment management sector.
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Contact Detail:

Jupiter Asset Mgmt Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Analyst – Marketing Technology (MarTech) in London

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their marketing tech stack and think about how your skills can add value. Tailor your responses to show you're the perfect fit for their team.

Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online platforms. This will help you get comfortable with common questions and refine your pitch about why you're the best candidate for the Business Analyst role.

Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Jupiter.

We think you need these skills to ace Business Analyst – Marketing Technology (MarTech) in London

Marketing Automation
Adobe Experience Manager (AEM)
Adobe Target
Adobe Analytics
Marketo
Salesforce CRM
Data Integration Principles
APIs
Data Flows
Business Analysis
Stakeholder Management
Compliance and Regulatory Understanding
Process Improvement
Campaign Management
Vendor Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Business Analyst – MarTech role. Highlight your experience with marketing technology and business analysis, especially with tools like Marketo and Adobe. We want to see how your skills align with what we're looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a perfect fit. Don’t forget to mention your understanding of compliance in asset management – it’s a big deal for us!

Showcase Your Problem-Solving Skills: In your application, give examples of how you've tackled challenges in previous roles. We love candidates who can demonstrate their ability to balance innovation with pragmatism, especially in a regulated environment like ours.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Jupiter!

How to prepare for a job interview at Jupiter Asset Mgmt

Know Your MarTech Inside Out

Make sure you have a solid understanding of the marketing technology stack mentioned in the job description, especially Adobe Experience Manager, Marketo, and Salesforce. Familiarise yourself with their functionalities and how they integrate with each other, as this will show your potential employer that you're ready to hit the ground running.

Showcase Your Analytical Skills

Prepare examples of how you've used data analysis to drive marketing decisions in the past. Be ready to discuss specific projects where you translated business needs into technical requirements, as this is crucial for the Business Analyst role. Highlight any experience you have with data flows and APIs, as well.

Emphasise Collaboration

Since this role requires acting as a bridge between Client Experience and Technology, be prepared to discuss your experience working in cross-functional teams. Share examples of how you've successfully collaborated with different stakeholders to achieve common goals, and demonstrate your ability to communicate effectively.

Understand Compliance and Governance

Given the regulated nature of the asset management industry, it's essential to show that you understand compliance and governance issues. Brush up on relevant regulations and be ready to discuss how you've navigated these challenges in previous roles, ensuring that your solutions are compliant by design.

Business Analyst – Marketing Technology (MarTech) in London
Jupiter Asset Mgmt
Location: London

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