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- Tasks: Lead digital marketing strategies to drive growth and enhance school engagement.
- Company: Join Juniper Education, a leader in EdTech transforming the educational landscape.
- Benefits: Enjoy competitive pay, flexible leave, health services, and professional development from day one.
- Why this job: Make a real impact on education while shaping innovative marketing strategies.
- Qualifications: 5+ years in digital marketing with strong skills in SEO, SEM, and HubSpot.
- Other info: Collaborative culture focused on empowerment and innovation in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Trusted by over 14,000 schools and over 70% of MATs, Juniper’s technology and expertise deliver joined-up solutions for classrooms, the back office, staff development and engaging with parents. At Juniper Education, we believe that the heart of a great workplace is its people. That’s why we’re committed to investing in our team, creating an inclusive culture, and embracing our company values: collaboration, empowerment, innovation, passion, and purpose.
Our team of over 400 people nationwide, mostly experienced education experts and former teachers, is passionate about making schools and MATs a better place to work and learn. We want to ease the heavy workloads and stress that everyone in education faces, improve operations, and help pupils achieve more. Our mission is clear: to look after you so that you can look after our children, with the ultimate goal of making a real and positive impact on education.
Welcome to Juniper Education, where our mission is to champion educators, empowering them to shape future generations. We’re more than just a support system; we’re the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services, we address a spectrum of needs, ensuring excellence in education. In the education and tech industry, your work directly influences the lives of students and educators. Whether you’re developing cutting-edge educational technology, supporting school leadership teams directly or designing solutions to enhance the learning experience, you could make a lasting and positive impact on the future.
Dedicated to our core values, we are committed to:
- Empowerment: Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all.
- Purpose: Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs.
- Passion: Because we love what you do, you’re at the heart of everything we do.
- Innovation: Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education.
- Collaboration: The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts!
Juniper Education is looking for an enthusiastic and results-driven Digital Marketing Manager to lead our demand generation and shared services output across the marketing function. You will coordinate and execute data-driven strategies that drive revenue growth, optimise our marketing funnel, and deliver best-in-class digital experiences for schools and trusts. This is a hands-on, strategic role: you’ll lead SEM, CRO, website performance, paid social, email marketing, automation, and more, while working closely with Sales, Business Intelligence, and SaaS/service marketing leads to align campaigns with business objectives. You will also line manage a Digital Marketing Executive, fostering a collaborative and high-performing culture. This role is pivotal to accelerating new customer acquisition and driving sustainable growth for Juniper Education.
Key Responsibilities
- Lead and deliver demand generation campaigns that drive brand awareness and generate high-quality leads
- Optimise lead generation channels including SEO, SEM, PPC, email, social media, and emerging platforms
- Develop and improve conversion rates across the marketing funnel using A/B testing, analytics, and CRO strategies
- Leverage HubSpot and other automation platforms to deliver personalised, targeted campaigns
- Implement ABM and hyper-personalisation strategies for key accounts
- Oversee website performance, funnel health, and marketing database management
- Collaborate cross-functionally with Sales, Product, RevOps, and Business Intelligence
- Manage budgets effectively across channels, ensuring ROI and cost efficiency
- Create dashboards and reports in HubSpot, LookerStudio, PowerBI, and other tools
- Stay ahead of marketing technologies, AI, and industry trends, introducing innovation into campaigns
- Line manage and develop your direct report, promoting collaboration and growth
Skills & Experience
- Proven experience in digital marketing and demand generation for SaaS, tech, or services businesses
- Experience leading and managing a marketing team and external agencies
- Deep expertise in HubSpot, including automation, reporting, and integrations
- Strong knowledge of SEO, CRO, SEM, PPC, email marketing, social media, and content marketing
- Experience with ABM, lead nurturing, funnel optimisation, and multi-channel campaigns
- Analytical mindset with experience turning data into actionable marketing insights
- Experience with AI tools and marketing automation platforms (e.g., Zapier)
- Strong technical knowledge of web management, GA4, Tag Manager, and marketing analytics tools
- Excellent communication and stakeholder management skills
About You
- At least 5 years’ experience in digital marketing or demand generation
- Degree in Marketing, Business, or related field (or equivalent experience)
- Highly organised, proactive, and capable of managing multiple priorities
- Collaborative and comfortable engaging with senior stakeholders
- Passionate about data, results, and driving business growth
- Enthusiastic, pragmatic, and innovative, with a positive approach to challenges
- Aligned with Juniper Education’s mission to improve education and drive meaningful impact
This is an exciting opportunity to take ownership of Juniper’s digital marketing strategy, deliver measurable growth, and shape the marketing function in a fast-paced and ambitious EdTech environment.
Interview process
- 1st stage Interview
- Assessment
- 2nd stage Interview
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at Juniper Education.
Benefits
- Day 1 right to company sick pay
- Enhanced annual leave entitlement
- Opportunity to purchase additional leave
- Entitlement to carry over leave to next entitlement year
- Day 1 access to 24/7 GP & prescription services
- Day 1 access to rewards platform
- Cycle to work scheme
- Enhanced maternity & adoption pay
- Day 1 access to employee assistance platform
- Funded development/Qualification opportunities
- Voluntary health care cash plan
- Voluntary private medical insurance
- Plus more!
Please note: We are unable to provide visa sponsorship at this time.
Applications to be submitted by 9th February 2026.
Digital Marketing Manager employer: Juniper Education
Contact Detail:
Juniper Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and tech sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings at Juniper Education!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise. Share it on LinkedIn or your portfolio site. This not only showcases your abilities but also demonstrates your passion for making a positive impact in education.
✨Tip Number 3
Prepare for the interview like it’s game day! Research Juniper Education’s mission and values, and think about how your experience aligns with them. Be ready to discuss specific examples of how you’ve driven results in previous roles—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Juniper team and contributing to our mission of improving education.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing and education shine through. We want to see how your passion aligns with our mission at Juniper Education!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in digital marketing and demand generation. We love seeing how your skills can directly contribute to our goals!
Be Data-Driven: Since this role is all about data-driven strategies, include specific examples of how you've used analytics to drive results in your previous roles. Show us the numbers that back up your success!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on the path to joining our amazing team!
How to prepare for a job interview at Juniper Education
✨Know Your Stuff
Before the interview, dive deep into Juniper Education's mission and values. Understand how your experience in digital marketing aligns with their goals of empowering educators and improving education. Be ready to discuss specific examples of how you've driven demand generation and optimised marketing funnels in previous roles.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to discuss how you've used data to inform your marketing strategies. Bring examples of A/B testing results or conversion rate improvements you've achieved. This will demonstrate your ability to turn insights into actionable strategies that drive growth.
✨Be Collaborative
Juniper values collaboration, so be prepared to talk about how you've worked cross-functionally in the past. Share experiences where you’ve partnered with sales or product teams to align marketing campaigns with business objectives. Highlight your ability to foster a collaborative culture within your team as well.
✨Stay Ahead of Trends
The digital marketing landscape is always evolving, especially in EdTech. Show your enthusiasm for innovation by discussing the latest marketing technologies or AI tools you've explored. This will not only reflect your passion for the industry but also your commitment to bringing fresh ideas to Juniper Education.
