Digital Marketing Manager in London

Welcome to Juniper Education, where our mission is to champion educators, empowering them to shape future generations. We are more than just a support system; we are the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services, we address a spectrum of needs, ensuring excellence in education. In the education and tech industry, your work directly influences the lives of students and educators. Whether you are developing cutting-edge educational technology, supporting school leadership teams directly or designing solutions to enhance the learning experience, you could make a lasting and positive impact on the future.

Our mission statement says it all: We look after you, so that you can look after our children. Dedicated to our core values, we are committed to:

• Empowerment: Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all.
• Purpose: Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs.
• Passion: Because we love what you do, you are at the heart of everything we do.
• Innovation: Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education.
• Collaboration: The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts!

Juniper Education is looking for an enthusiastic and results-driven Digital Marketing Manager to lead our demand generation and shared services output across the marketing function. You will coordinate and execute data-driven strategies that drive revenue growth, optimise our marketing funnel, and deliver best-in-class digital experiences for schools and trusts. This is a hands-on, strategic role: you will lead SEM, CRO, website performance, paid social, email marketing, automation, and more, while working closely with Sales, Business Intelligence, and SaaS/service marketing leads to align campaigns with business objectives. You will also line manage a Digital Marketing Executive, fostering a collaborative and high-performing culture. This role is pivotal to accelerating new customer acquisition and driving sustainable growth for Juniper Education.

Key Responsibilities:

• Lead and deliver demand generation campaigns that drive brand awareness and generate high-quality leads.
• Optimise lead generation channels including SEO, SEM, PPC, email, social media, and emerging platforms.
• Develop and improve conversion rates across the marketing funnel using A/B testing, analytics, and CRO strategies.
• Leverage HubSpot and other automation platforms to deliver personalised, targeted campaigns.
• Implement ABM and hyper-personalisation strategies for key accounts.
• Oversee website performance, funnel health, and marketing database management.
• Collaborate cross-functionally with Sales, Product, RevOps, and Business Intelligence.
• Manage budgets effectively across channels, ensuring ROI and cost efficiency.
• Create dashboards and reports in HubSpot, LookerStudio, PowerBI, and other tools.
• Stay ahead of marketing technologies, AI, and industry trends, introducing innovation into campaigns.
• Line manage and develop your direct report, promoting collaboration and growth.

Skills & Experience:

• Proven experience in digital marketing and demand generation for SaaS, tech, or services businesses.
• Experience leading and managing a marketing team and external agencies.
• Deep expertise in HubSpot, including automation, reporting, and integrations.
• Strong knowledge of SEO, CRO, SEM, PPC, email marketing, social media, and content marketing.
• Experience with ABM, lead nurturing, funnel optimisation, and multi-channel campaigns.
• Analytical mindset with experience turning data into actionable marketing insights.
• Experience with AI tools and marketing automation platforms (e.g., Zapier).
• Strong technical knowledge of web management, GA4, Tag Manager, and marketing analytics tools.
• Excellent communication and stakeholder management skills.

About You:

• At least 5 years' experience in digital marketing or demand generation.
• Degree in Marketing, Business, or related field (or equivalent experience).
• Highly organised, proactive, and capable of managing multiple priorities.
• Collaborative and comfortable engaging with senior stakeholders.
• Passionate about data, results, and driving business growth.
• Enthusiastic, pragmatic, and innovative, with a positive approach to challenges.
• Aligned with Juniper Education’s mission to improve education and drive meaningful impact.

This is an exciting opportunity to take ownership of Juniper’s digital marketing strategy, deliver measurable growth, and shape the marketing function in a fast-paced and ambitious EdTech environment.

Interview process:

• 1st stage Interview
• Assessment
• 2nd stage Interview

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at Juniper Education.

Benefits:

• Day 1 right to company sick pay.
• Enhanced annual leave entitlement.
• Opportunity to purchase additional leave.
• Entitlement to carry over leave to next entitlement year.
• Day 1 access to 24/7 GP & prescription services.
• Day 1 access to rewards platform.
• Cycle to work scheme.
• Enhanced maternity & adoption pay.
• Day 1 access to employee assistance platform.
• Funded development/Qualification opportunities.
• Voluntary health care cash plan.
• Voluntary private medical insurance.
• Plus more!

Please note: We are unable to provide visa sponsorship at this time. Applications to be submitted by 9th February 2026.