At a Glance
- Tasks: Design and build an automation engine to enhance user engagement and lifecycle management.
- Company: Join a rapidly growing tech company transforming the private M&A industry.
- Benefits: Competitive salary, equity options, private health insurance, and exciting offsite trips.
- Other info: Work in a dynamic environment with top consulting firms and PE funds.
- Why this job: Be a founding hire in a pivotal role with high ownership and growth potential.
- Qualifications: 4-7 years in lifecycle or CRM marketing, preferably in high-growth B2B SaaS.
The predicted salary is between 60000 - 80000 £ per year.
About Junior
Junior is building the voice, research and context management layer for the private M&A industry. Investment and advisory firms run on conversations, and the richest context for any deal decision sits inside them. We started with compliant voice transcription and insight generation, and we are extending into the adjacent CDD workflows: surveys, voice agents, slides, and report drafting. Within 18 months, a consultant will press a button on Junior and get a 70% first‑draft commercial diligence report in hours. Work that took six people a month will take two people two weeks. We are profitable and bootstrapped, around 40 people in London, New York and Sydney. Revenue has grown 20x in the last 24 months and we exited April at $21m run‑rate. We work with every major consulting firm except McKinsey and Bain, and half the top 30 PE funds by AUM. NPS is over 80. Our go‑to‑market is deliberate: we sell through advisors, not around them. The incumbents have the brand, the relationships, and the institutional knowledge to win the AI transition, and Junior is the platform that gets them there.
The Role
We have users, customers, and prospects engaging with Junior in different ways every day. Right now, most of that experience is manual, inconsistent, or not happening at all. Activation emails are ad‑hoc. In‑product nudges and clear training programmes aren’t built out. Reactivation is something we talk about, not something we run. We have features in the product that paying users are not using because we have not told them clearly that they exist. This role owns the system that fixes that. You'll be Junior's first dedicated Lifecycle hire, designing and building the automation engine that engages the right user, at the right moment, with the right message, without us doing it by hand. You will not be running broadcast campaigns to broad lists. You will be building targeted, behaviour‑triggered programs for a small, high‑value B2B audience where every account matters and one well‑timed message can move a deal. You’ll report to our CS Lead and work closely with Product, Marketing, and Data. You’re a founding hire for this function. If it goes well, you build a team around you.
What You’ll Own
- The full lifecycle automation engine: activation, adoption, expansion, reactivation. Built from zero.
- Utilise our tools (Customer.io, Attio, Segment etc.) – we can train you here too.
- In‑product and email messaging. Triggered by behaviour, usage, and key events. Not a newsletter.
- A built system across the full customer journey pre‑product, onboarding and in‑full user flow.
- Targeted campaigns to the right segments.
- Working with the Founding Marketer and leadership to put thought leadership and product content in front of the users who need it, not everyone on the list.
- Adoption of features that already exist. Pick an underused feature each month, design the play, ship it, measure the lift.
- A scalable, automated support and training experience. A knowledge base, guided flows, and automated responses that let users move forward without a manual touch.
- Work with product and CS to identify recurring friction.
- Lifecycle tracking and visibility. Define how we track user behaviour across the lifecycle. Build the view of how users move between stages or drop off.
- Work with Data and RevOps to make tracking accurate and usable.
- Reactivation and dormant account engagement. Identify inactive users and under‑engaged accounts. Test approaches, scale what works.
- Performance and reporting. Engagement and downstream impact, not sends and opens. You are measured on activation rate, feature adoption, reactivation, and revenue influenced.
About You
You think in systems, not one‑off campaigns. You are equally comfortable mapping a flow in Figma and writing the email copy that runs through it. You measure what you ship and you iterate. You care about outcomes, not vanity metrics.
Must‑haves
- 4 to 7 years of relevant industry experience.
- Owned lifecycle, growth, or CRM marketing at a high‑growth B2B SaaS. Bonus if you joined sub‑100 and saw it scale.
- Bonus again if you have worked on a low‑volume, high‑value B2B audience (PE, consulting, financial services, enterprise SaaS) rather than D2C or PLG mass market.
- Built a lifecycle engine from zero. You can walk us through the journeys you designed, the triggers you set, the tools you picked, and the numbers that moved as a result.
- Strong segmentation and behavioural targeting. You do not blast lists. You can explain how you decide who gets what message and when.
- You write well and can produce clear, educational content for virtual training. Lifecycle messaging is the voice of the product for the user who is not in a sales call. Bring us examples.
- Tool fluency. Customer.io, Braze, Iterable, HubSpot, Notion or equivalent. Comfortable in the data layer (SQL, event tracking, Segment / CDP setups).
- Numerate. You can build a funnel view, read the data, and decide where to intervene. You do not need a data analyst to tell you what to do next. We have engineers to support you building this out.
- AI literacy. You use LLMs in your own workflow. You can speak credibly to a CTO or head of portfolio operations about why our product matters.
Strong signals
- Built a self‑serve support hub or knowledge base from scratch.
- Worked at a PE, consulting, or financial services adjacent vendor (AlphaSense / Tegus, Gain.pro, 73 Strings, Canoe Intelligence, Chronograph, Grata / Datasite, Affinity, Dealroom, Allvue, Visible Alpha, PitchBook, Intapp / DealCloud, Enfusion / Clearwater).
- Ran a reactivation program that brought back a meaningful share of dormant accounts with numbers to prove it.
- Have shipped in‑product messaging through Pendo, Appcues, Intercom, or equivalent.
Why Junior
Top 1% traction: 10x revenue growth in 12 months, $21m run‑rate, profitable, half the top 30 PE firms by AUM and most of the major consultancies serving them as clients. First‑of‑its‑function ownership. Exceptional performance opens the door to Head of Lifecycle Marketing with a team underneath you. High ownership, no micromanagement. Equity in a profitable, bootstrapped company. Third Space membership (or equivalent of your choice). Private health insurance. Multiple all‑expense‑paid offsites per year (recent: Cancun, Crete and Barcelona). Office‑first culture (5 days in our Farringdon office when you're in London). Travel: light, with the occasional team offsite and customer trip.
Customer Lifecycle Manager in London employer: Junior
Junior is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. As a founding hire for the Customer Lifecycle Manager role, you will have the unique opportunity to shape the lifecycle automation engine from the ground up, with high ownership and no micromanagement. With a focus on employee growth, competitive benefits including equity in a profitable company, private health insurance, and exciting offsite retreats, Junior fosters a culture that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Manager in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Junior. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Junior before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Customer Lifecycle Manager in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Junior:Your cover letter is your chance to shine! Tell us why you want to work at Junior specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Junior!
How to prepare for a job interview at Junior
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
