Digital Marketing Executive in Wokingham

Junior Adventures Group UK is looking for a hands-on and data-driven Digital Marketing Executive to join our growing marketing team. You’ll play a key role in delivering digital campaigns, managing website content, and driving performance insights across our multi-brand portfolio. You’ll be joining at an exciting time for the business, with major digital transformation projects underway including a new web build, brand evolution and a stronger focus on data-led marketing. Working closely with our UK and global teams, you’ll support the delivery of campaigns that engage families, drive bookings, and improve customer experience.

Your role will focus on executing digital campaigns, managing website updates via Storyblok, and using GA4 to track and improve performance. You’ll work closely with internal stakeholders and agency partners to ensure campaigns are delivered effectively, on time, and with clear performance outcomes. This is a fast-paced, execution-led role where no two days are the same — ideal for someone who enjoys being hands-on, working with data, and bringing campaigns to life across multiple channels.

Responsibilities

• Performance & Analytics (GA4 Focus) – Own day-to-day use of GA4 to track campaign and website performance. Build regular reports, analyse user behaviour, and identify opportunities to improve conversion and engagement.
• Campaign Execution & Agency Briefing – Translate marketing plans into clear digital briefs for agencies across paid media (Google Ads, Meta) and landing pages. Coordinate delivery, manage timelines, feedback and optimisation cycles.
• Website Management (Storyblok) – Execute website updates and landing page builds via Storyblok CMS. Ensure all content is accurate, SEO-friendly, on-brand and aligned to campaign messaging.
• Campaign Delivery & Coordination – Support the rollout of multi-channel campaigns across digital touchpoints. Work closely with internal teams to ensure campaigns are delivered smoothly and on schedule.
• Test & Learn Approach – Support A/B testing and continuous optimisation of campaigns and website journeys using data and insights.
• Social & Creative Execution – Create and adapt content for social channels using tools such as Canva. Support scheduling and campaign rollouts, working with designers where needed.
• Stakeholder & Agency Management – Work with internal teams (BD, Ops, CX, IT) and external partners (digital agency, designers, PR) to ensure alignment and effective delivery.
• Reporting & ROI Tracking – Support the measurement of campaign performance, providing clear reporting on KPIs and ROI to inform future activity.
• Digital Tools & Platforms – Support the use and optimisation of key platforms including GA4, Google Tag Manager, Storyblok, Google Ads, Meta Ads and scheduling tools.

Qualifications

• 2–3 years’ experience in a digital marketing role
• Strong working knowledge of GA4 (essential)
• Experience executing digital campaigns and working with agencies
• Experience using a CMS (Storyblok, WordPress or similar)
• Understanding of digital channels including paid media, SEO and social
• Comfortable creating basic creative assets (e.g. Canva)
• Strong organisational and time management skills
• Analytical mindset with the ability to interpret data and take action
• High attention to detail
• Strong communication skills and ability to manage stakeholders
• Ability to manage multiple projects and priorities in a fast-paced environment

What Success Looks Like

• Be Considerate – Show you care
• Be Passionate – Love what you do
• Be Courageous – Show you are resilient
• Make a Difference – Leave a positive legacy

What We Offer You

• The chance to build brighter futures for children.
• Become an influencer for families across the globe.
• Freedom to be creative.
• Help build a brand.
• Explore a variety of marketing techniques
• Access to 24/7 Employee Assist Programs through Health Assured.
• Discounted wraparound school care and holiday club (if you have little ones).
• A little bit of security for your future with a workplace pension scheme.
• A place where you can let your personality shine.
• Rewards for recommending your family and friends to come and join the family.
• Paid training and regular personal and professional development.
• A structured four week induction to set you up for success.
• Flexible working
• Fun. It’s what big kids do. We like to be 100% human rather than corporate.

Nice to Have:

• Exposure to CRM platforms (e.g. HubSpot, Mailchimp)
• Experience with A/B testing or CRO
• Experience with Google Ads or Meta Ads platforms
• Basic understanding of SEO best practices

Where you will work?

Primarily Wokingham based with 2/3 days a week from home.

How often will you work?

40 hours per week are our standard full time hours between 8.30am and 6.30pm but we are super flexible and will also consider part time for the right person.