At a Glance
- Tasks: Lead social media strategies and manage paid campaigns for luxury brands.
- Company: Join a prestigious brand in the luxury, hospitality, and wellness sectors.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Ideal for results-driven professionals looking to elevate their career.
- Why this job: Make a real impact with your creativity and strategic thinking in a dynamic role.
- Qualifications: Extensive experience in social media management and paid campaigns, especially on Meta platforms.
JRRL are seeking an experienced Social Media Manager to lead the digital presence for our client. This is a dynamic, hands-on role with significant ownership of paid social campaigns. You will develop and execute social strategies, from content creation to audience targeting, lead generation, optimisation, and reporting. You should have proven experience managing paid social campaigns and budgets, especially across Meta platforms, with a strong understanding of audience segmentation, retargeting, and performance analysis to enhance ROI. In addition to paid campaigns, you will oversee organic content strategies, manage photography and video production, and ensure both brands maintain a refined and compelling digital identity. This role is ideal for someone operating at a senior level who is results-oriented, creative, and strategic — not suitable for entry-level or purely content-focused applicants.
Key Responsibilities for the Social Media Manager
- Develop and implement social media strategies for both brands
- Manage daily posting, scheduling, and channel oversight on Instagram, Facebook, and LinkedIn
- Lead organic and paid social campaigns aligned with brand and commercial goals
- Create content calendars and campaign plans tailored to each brand and Residence
- Uphold brand standards for visual identity and tone of voice
- Plan, execute, and optimise paid campaigns primarily across Meta platforms
- Manage budgets and optimise campaigns for lead generation, CPL, conversions, and ROI
- Develop audience segmentation, prospecting, and retargeting strategies
- Test creative elements, messaging, and audiences to improve results
- Leverage CRM and lead data to understand quality and customer journey
- Track campaign performance and provide actionable insights
- Plan, produce, and edit photography, video, and graphic content
- Maintain a structured content calendar
- Coordinate with photographers, videographers, creators, and agencies
- Identify engaging stories from Residences and turn them into compelling content
- Manage community interactions and collaborations with influencers and creators
- Deliver regular performance reports with insights and recommendations
- Analyse both organic and paid campaign results
- Monitor industry trends, platform updates, and competitor activity
- Collaborate with internal teams, senior stakeholders, agencies, and external partners
Essential Skills & Experience for the Social Media Manager
- Extensive experience in social media management within luxury, hospitality, wellness, or lifestyle brands
- Proven hands-on expertise with paid social campaigns, especially Meta Ads Manager
- Experience managing media budgets and optimising for lead and revenue generation
- Strong understanding of audience targeting, segmentation, and retargeting strategies
- Skilled in social analytics and performance data interpretation
- Creative flair with experience producing high-quality photography, video, and graphics
- Proficiency with content creation tools such as Adobe Creative Suite and Canva
- Excellent written and verbal communication skills
- Ability to work independently, managing stakeholders effectively
- Commercially minded, proactive, and results-driven
If you’re a strategic, creative social media professional looking to make an impact within a prestigious brand, we would love to hear from you.
Social Media Manager in London employer: Julie Rose Recruitment
Join a dynamic and supportive law firm in Bromley as an HR Assistant, where you will gain invaluable experience while pursuing your CIPD qualification. Our culture fosters professional growth, offering flexible part-time hours that allow for a balanced work-life integration, alongside opportunities for hands-on learning in a collaborative environment. With a commitment to employee development and a focus on maintaining a positive workplace atmosphere, we are dedicated to nurturing your HR career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Julie Rose Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Julie Rose Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Julie Rose Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Julie Rose Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Julie Rose Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Julie Rose Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Julie Rose Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Julie Rose Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Julie Rose Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Julie Rose Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
