Social Media & Ambassador Programme Manager in Westbury

Juice Recruitment is delighted to be supporting a leading brand within the wellness industry in their search for a Social Media & Ambassador Programme Manager. This is an exciting opportunity for an experienced, creative and commercially minded social media professional to take ownership of social media and ambassador activity across three established brands.

Working closely with the Sales & Marketing Director, you'll play a key role in developing engaging content, growing social communities, managing ambassador and affiliate relationships and supporting wider commercial campaigns. This is a highly hands-on role within a small and fast-paced marketing team, so we're looking for someone who is proactive, self-motivated, takes ownership and finds solutions independently. You'll also be comfortable being the face of the brands, appearing on camera for social content and taking an active role in live shopping activity across TikTok.

The Day to Day:

• You'll be responsible for managing day-to-day social media activity and the ambassador programme across three brands, working within the wider strategy set by the Sales & Marketing Director.
• Social Media
• Develop and schedule social media content across Instagram, Facebook, TikTok, Pinterest and YouTube.
• Create static, carousel, short-form and long-form video content.
• Be comfortable creating face-to-camera content and representing the brands across social channels.
• Write engaging and SEO-optimised captions and social copy.
• Develop and manage content calendars aligned with promotional and campaign activity.
• Cross-promote wider marketing campaigns across social media.
• Liaise with the creative team to develop assets where required.
• Respond to comments, direct messages and mentions.
• Identify and utilise emerging social media trends, formats and opportunities to increase engagement.
• Develop and manage third-party collaborations.
• Benchmark social performance against competitors.
• Produce monthly social media performance reports.
• Identify strategic opportunities to increase engagement, reach and audience growth.
• Ensure key campaign milestones are reviewed and approved by the Sales & Marketing Director.
• Ambassador & Influencer Programme
• Manage affiliates and ambassadors across all three brands.
• Manage the onboarding of Brand Champ athletes and Proto-col collaboration affiliates.
• Conduct ambassador and affiliate outreach and review applications.
• Develop ambassador campaigns, communications and promotional activity.
• Create commission codes and campaigns.
• Manage collaborations, gifting and ongoing ambassador relationships.
• Liaise with affiliates and ambassadors to generate new content and collaborations.
• Monitor influencer and ambassador content performance.
• Use performance data and learnings to continually refine the ambassador strategy.
• Create Brand Champs campaigns and CRM flows to communicate with U Perform ambassadors.
• Ensure chatbot information remains accurate and up to date across products, campaigns and FAQs.
• Manage relevant administrative and invoice processes.
• TikTok & Live Shopping
• Support the day-to-day administration of TikTok Shop.
• Take an active role in TikTok Live Shopping.
• Be comfortable appearing on camera and representing the brands during live shopping sessions.
• Develop content and campaigns designed to maximise engagement and conversion through TikTok.
• Wider Marketing
• Cross-promote campaigns and initiatives across the social channels.
• Assist with photography and content shoots.
• Work closely with the wider marketing team to ensure brand consistency.
• Support the delivery of wider marketing campaigns as required.
• Ensure all social activity reflects the overall commercial and marketing strategy.

About You

We're looking for an experienced social media professional who combines creativity with commercial awareness. You'll ideally have:

• 3+ years' experience managing social media across multiple platforms.
• A proven track record of growing engagement and delivering measurable social media results.
• Experience creating content across Instagram, Facebook, TikTok, Pinterest and YouTube.
• Experience creating video and face-to-camera content.
• Strong copywriting skills and an understanding of SEO-optimised social content.
• Experience managing influencers, ambassadors or affiliate programmes.
• Experience using Canva and social media scheduling tools.
• Experience working with e-commerce platforms, ideally Shopify.
• Knowledge of digital advertising platforms such as Meta Business Suite and Google Ads.
• An understanding of SEO, content marketing and email/CRM automation.
• Experience using data and reporting to measure campaign performance.
• Excellent written and verbal communication skills.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• A proactive and self-motivated approach.

We'd Love to See

• Someone who is highly creative and naturally comes up with new ideas.
• Someone who is confident being the face of a brand and appearing on camera.
• Someone who keeps up to date with social media trends and emerging platforms.
• Someone who has a genuine interest in content, social media and digital communities.
• Someone who is commercially minded and understands that social activity needs to deliver results.
• Someone who enjoys working in a small team where everyone takes ownership.
• Someone who is comfortable finding answers and solving problems independently.
• Someone who can manage competing priorities in a fast-paced environment.
• Someone who is analytical and uses data to inform decisions.
• Someone who is adaptable and responds quickly to changes in the digital landscape.
• Someone who has strong attention to detail.
• Someone who has a genuine interest in wellness, beauty, fitness or supplements.
• Experience within the collagen, wellness, beauty, fitness or supplement industry would be advantageous.

What's in it for you?

• Competitive salary, dependent on experience.
• Hybrid working – 3 days in the Westbury office and 2 days from home.
• The opportunity to take genuine ownership of social media across three brands.
• A varied and hands-on role with significant creative freedom.
• The opportunity to develop and manage an established ambassador and affiliate programme.
• The chance to be at the forefront of TikTok, live shopping and influencer marketing.
• A collaborative environment within a small and ambitious marketing team.
• The opportunity to make a measurable impact on brand growth and commercial performance.