At a Glance
- Tasks: Drive brand performance and execute impactful marketing strategies across international markets.
- Company: Leading international food business with a focus on innovation and collaboration.
- Benefits: Pension, life cover, free products, and opportunities for career progression.
- Other info: Dynamic role with international exposure and strong commercial focus.
- Why this job: Make a real impact on global brands while enjoying autonomy and ownership.
- Qualifications: 5+ years in brand marketing, preferably in FMCG or food sectors.
The predicted salary is between 50000 - 70000 £ per year.
Juice Recruitment is delighted to be partnering with a leading international food business in the search for a Brand Marketing Manager. This is a high-impact, commercially focused marketing role responsible for driving the brand performance, growth and success of a portfolio of supplier partner brands across export markets.
You’ll take ownership of partner brand strategy, investment planning and go-to-market execution, working closely with internal teams and external brand partners to deliver impactful campaigns, successful product launches and strong commercial results. This is a fantastic opportunity for a commercially minded brand marketing professional from a FMCG/retail background who enjoys combining brand strategy with data‑led decision making, stakeholder management and international exposure.
The day to day
- You will lead the development and execution of partner brand strategies across multiple export markets, ensuring all activity delivers commercial growth, brand consistency and strong return on investment.
- Working cross‑functionally with Sales, Technical and Marketing teams, you will ensure partner brands are successfully positioned, launched and developed across international markets.
Brand Strategy & Planning
- Define and lead partner brand strategies aligned to company and annual marketing objectives.
- Develop market, competitor, customer and category insight to shape brand positioning across export markets.
- Influence range reviews, distribution strategy and New Product Development (NPD) activity.
- Define and manage brand budgets by market and channel, ensuring commercial return and ROI.
- Safeguard brand consistency and advise on market execution, including IP considerations in new territories.
- Translate innovation and portfolio roadmaps into commercially viable market plans (pricing, flavour, packaging, positioning).
Partner & Stakeholder Management
- Act as the main point of contact for partner brands, managing relationships, expectations and approvals.
- Collaborate closely with internal teams including Sales, Marketing and Technical.
- Work with Supplier Relationship Managers to ensure aligned and value‑driven brand execution.
- Produce clear and commercially focused brand strategy briefs for internal and external stakeholders.
- Ensure trade marketing, digital and social activity supports agreed sales objectives.
Go‑To‑Market & NPD
- Lead NPD launches from concept through to post‑launch performance review.
- Work closely with Technical and Sales teams to ensure successful product delivery and rollout.
- Deliver integrated campaigns across digital, trade marketing and POS channels.
- Manage agencies to deliver consistent brand communications across markets.
- Prioritise marketing investment based on commercial return and business impact.
Performance, Data & Insight
- Track and evaluate brand performance, campaign effectiveness and ROI.
- Use data and insight to recommend pricing, positioning and future investment decisions.
- Deliver regular performance reporting for senior stakeholders.
- Lead monthly partner brand performance reviews with internal teams and external partners.
- Identify opportunities to optimise brand performance across markets.
What You’ll Bring
- We’re looking for a proactive, commercially minded marketing professional with strong FMCG experience and a passion for brand growth.
Experience
- Minimum 5 years’ experience in brand, category or trade marketing.
- Strong experience delivering campaigns, brand plans and NPD launches.
- Background in the food, grocery or FMCG sector (essential).
- Experience working with external partners or supplier brands.
- Export or international market experience (highly desirable).
Skills & Attributes
- Strong relationship‑building and stakeholder management skills.
- Confident communicator with the ability to influence at all levels.
- Commercial mindset with strong attention to detail.
- Ability to manage multiple projects and priorities simultaneously.
- Strong analytical capability with confidence using data to drive decisions.
- Excellent presentation, written and verbal communication skills.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Familiarity with digital and social media channels.
- Interest in using AI tools to enhance marketing effectiveness.
- Willingness to travel internationally when required.
What’s on Offer
- Pension (4% matched).
- Life cover x 2.
- Free products.
- Free on site parking.
- Company social events.
- Opportunity to work across international export markets.
- High level of autonomy and ownership over partner brand performance.
- Exposure to senior stakeholders and global brand partners.
- Strong focus on commercial impact, innovation and NPD.
- Career progression within a growing, international business.
- Collaborative and commercially driven team environment.
Brand Marketing Manager in Melksham employer: JUICE RECRUITMENT
Join a leading international food business that values innovation and collaboration, offering a dynamic work culture where your contributions directly impact brand performance across global markets. With a strong focus on employee growth, you will enjoy opportunities for career progression, autonomy in your role, and the chance to work closely with senior stakeholders and global partners. Benefit from a supportive environment that includes competitive pension plans, life cover, and engaging company social events, all while being part of a commercially driven team dedicated to success.
