At a Glance
- Tasks: Drive brand performance and execute impactful marketing strategies across international markets.
- Company: Join a leading company in the FMCG sector with a focus on innovation.
- Benefits: Enjoy competitive salary, pension, life cover, and free parking.
- Other info: Collaborative environment with opportunities for career progression and international travel.
- Why this job: Make a real impact on global brands and develop your marketing skills.
- Qualifications: 5+ years in brand marketing with FMCG experience and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Juice Recruitment is delighted to be partnering with a leading company in the search for a Brand Marketing Manager. This is a high-impact, commercially focused marketing role responsible for driving the brand performance, growth and success of a portfolio of supplier partner brands across export markets.
You’ll take ownership of partner brand strategy, investment planning and go-to-market execution, working closely with internal teams and external brand partners to deliver impactful campaigns, successful product launches and strong commercial results. This is a fantastic opportunity for a commercially minded brand marketing professional from a FMCG/retail background, who enjoys combining brand strategy with data-led decision making, stakeholder management and international exposure.
The day to day
You will lead the development and execution of partner brand strategies across multiple export markets, ensuring all activity delivers commercial growth, brand consistency and strong return on investment.
- Working cross-functionally with Sales, Technical and Marketing teams, you will ensure partner brands are successfully positioned, launched and developed across international markets.
Brand Strategy & Planning
- Define and lead partner brand strategies aligned to company and annual marketing objectives.
- Develop market, competitor, customer and category insight to shape brand positioning across export markets.
- Influence range reviews, distribution strategy and New Product Development (NPD) activity.
- Define and manage brand budgets by market and channel, ensuring commercial return and ROI.
- Safeguard brand consistency and advise on market execution, including IP considerations in new territories.
- Translate innovation and portfolio roadmaps into commercially viable market plans (pricing, flavour, packaging, positioning).
Partner & Stakeholder Management
- Act as the main point of contact for partner brands, managing relationships, expectations and approvals.
- Collaborate closely with internal teams including Sales, Marketing and Technical.
- Work with Supplier Relationship Managers to ensure aligned and value-driven brand execution.
- Produce clear and commercially focused brand strategy briefs for internal and external stakeholders.
- Ensure trade marketing, digital and social activity supports agreed sales objectives.
Go-To-Market & NPD
- Lead NPD launches from concept through to post-launch performance review.
- Work closely with Technical and Sales teams to ensure successful product delivery and rollout.
- Deliver integrated campaigns across digital, trade marketing and POS channels.
- Manage agencies to deliver consistent brand communications across markets.
- Prioritise marketing investment based on commercial return and business impact.
Performance, Data & Insight
- Track and evaluate brand performance, campaign effectiveness and ROI.
- Use data and insight to recommend pricing, positioning and future investment decisions.
- Deliver regular performance reporting for senior stakeholders.
- Lead monthly partner brand performance reviews with internal teams and external partners.
- Identify opportunities to optimise brand performance across markets.
What You’ll Bring
We’re looking for a proactive, commercially minded marketing professional with strong FMCG experience and a passion for brand growth.
Experience
- Minimum 5 years’ experience in brand, category or trade marketing.
- Strong experience delivering campaigns, brand plans and NPD launches.
- Background in the food, grocery or FMCG sector (essential).
- Experience working with external partners or supplier brands.
- Export or international market experience (highly desirable).
Skills & Attributes
- Strong relationship-building and stakeholder management skills.
- Confident communicator with the ability to influence at all levels.
- Commercial mindset with strong attention to detail.
- Ability to manage multiple projects and priorities simultaneously.
- Strong analytical capability with confidence using data to drive decisions.
- Excellent presentation, written and verbal communication skills.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Familiarity with digital and social media channels.
- Interest in using AI tools to enhance marketing effectiveness.
- Willingness to travel internationally when required.
What’s on Offer
- Pension.
- Life cover.
- Free on site parking.
- Company social events.
- High level of autonomy and ownership over partner brand performance.
- Exposure to senior stakeholders and global brand partners.
- Strong focus on commercial impact, innovation and NPD.
- Career progression within a growing, international business.
- Collaborative and commercially driven team environment.
Brand Manager in Melksham employer: JUICE RECRUITMENT
As a Global Brand Growth Manager at a leading international food business, you will thrive in a dynamic work culture that values innovation and collaboration. With competitive benefits such as pension matching, free products, and opportunities for international travel, this role not only offers a chance to enhance your career but also to make a meaningful impact on brand performance across diverse markets. Join us to be part of a team that prioritises employee growth and fosters a proactive approach to brand marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Melksham
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JUICE RECRUITMENT are looking for.
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We think you need these skills to ace Brand Manager in Melksham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JUICE RECRUITMENT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JUICE RECRUITMENT:Show us that you’ve done your homework! In your application, briefly mention what you admire about JUICE RECRUITMENT’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JUICE RECRUITMENT
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JUICE RECRUITMENT will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JUICE RECRUITMENT, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
