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- Tasks: Lead and optimise email marketing strategies to enhance customer retention and engagement.
- Company: Join a fast-growing e-commerce brand in the wellness sector, focused on hydration and vitamins.
- Benefits: Enjoy a dynamic work environment with opportunities for team development and innovation.
- Why this job: Shape the retention strategy and make a real impact on customer loyalty and engagement.
- Qualifications: 3+ years in email marketing with a focus on customer retention; strong analytical skills required.
- Other info: This is a full-time, in-office position, perfect for those eager to drive change.
The predicted salary is between 36000 - 60000 £ per year.
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Are you ready to champion an impactful post-purchase journey and drive customer retention in a dynamic e-commerce environment? Join our team as an Email Marketing Manager!
Juice Recruitment is delighted to be supporting a fast-growing e-commerce brand in the wellness sector, known for its innovative hydration and vitamin-focused products. With rapid expansion across the UK, EU, and UAE, this company is bringing its marketing in-house and is looking for a talented Retention/Email Marketing Manager to join their team. As the first senior marketing hire, you’ll have the chance to shape the retention strategy, with a strong focus on customer engagement, data-driven decision-making, and team development.
In this role, you\’ll lead and optimise the businesses email channel to engage and delight customers after purchase, ensuring they stay connected to the brand. By leveraging data insights and implementing A/B testing, you’ll refine every touchpoint to maximise engagement and hit key performance goals.
You’ll play a key role in developing and driving the company’s retention strategy. This role is a unique opportunity to own the post-purchase journey, optimising customer engagement and retention through impactful email marketing strategies.
Key Responsibilities:
Email Strategy Development: Create, implement, and optimise a robust email marketing strategy focused on customer retention. Leverage A/B testing to fine-tune messaging, timing, and format, aiming to drive engagement and repeat sales.
Post-Purchase Journey: Create a seamless, customer-first experience that strengthens brand loyalty and enhances repeat purchase rates.
Data-Driven Optimisation: Use robust data analysis to guide decisions, identify opportunities, and drive improvements across email and direct mail channels.
A/B Testing: Execute and interpret A/B tests to continuously refine messaging, visuals, and timing for peak performance.
Multi-Channel Engagement: Beyond email, lead direct mail efforts and identify new channels to keep our customers engaged with fresh and relevant communication.
Customer Journey Optimisation: Enhance the post-purchase experience by developing targeted email campaigns that deepen customer loyalty, ensuring the journey from first purchase to repeat engagement is seamless and engaging.
Data-Driven Decision-Making: Analyse customer behaviour and campaign data to inform strategy, continually optimising efforts to align with business KPIs around engagement, retention, and revenue growth.
Performance Tracking & Reporting: Regularly report on campaign performance, using metrics like open rates, click-through rates, and ROI to measure success and highlight areas for improvement.
Team Development: Support the growth of the email marketing function by staying up-to-date on trends and best practices in retention, building a culture of innovation within the team.
What We’re Looking For:
You are analytically minded, skilled at extracting insights from complex data sets, and excited about using data to optimise marketing efforts. If you’re passionate about building a high-impact retention journey and have a track record of success in customer engagement, we want to hear from you!
Retention and Email Marketing Experience: 3+ years in email marketing with a focus on customer retention, ideally within an e-commerce environment.
Analytical and Data-Driven: Strong skills in analysing campaign data and customer metrics to refine and improve retention strategies. Familiarity with analytics tools and CRM platforms is essential.
Collaboration and Communication: Proven experience working within cross-functional teams, with strong communication and briefing skills to bring campaigns to life.
Innovative Thinking: Ability to develop creative, customer-centric strategies that drive loyalty, retention, and repeat purchases.
Please note, that this is role is required to be a full time, in-office position.
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Email Marketing Manager employer: JUICE RECRUITMENT
Contact Detail:
JUICE RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing, especially those focused on customer retention. This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Prepare to discuss specific examples of successful email campaigns you've managed in the past. Highlight how you used data-driven insights to optimise these campaigns and improve customer engagement, as this aligns perfectly with what we're looking for.
✨Tip Number 3
Showcase your analytical skills by being ready to explain how you interpret campaign metrics. Discuss how you've used A/B testing to refine messaging and improve performance, as this is a key responsibility of the role.
✨Tip Number 4
Demonstrate your collaborative spirit by preparing examples of how you've worked with cross-functional teams in the past. Emphasising your communication skills will show that you're a great fit for our team-oriented environment.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and customer retention. Use specific examples that demonstrate your success in previous roles, particularly in e-commerce settings.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your analytical skills. Mention how you can contribute to the company's retention strategy and provide examples of past successes in similar roles.
Showcase Data-Driven Achievements: In your application, emphasise your ability to analyse data and make informed decisions. Include metrics from past campaigns that illustrate your impact on engagement and retention rates.
Highlight Collaborative Experience: Since the role involves working with cross-functional teams, mention any collaborative projects you've been part of. Describe how your communication skills helped bring campaigns to life and achieve shared goals.
How to prepare for a job interview at JUICE RECRUITMENT
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience in email marketing, particularly focusing on customer retention strategies. Highlight specific campaigns you've managed, the results achieved, and how you used data to inform your decisions.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data analysis to optimise email campaigns. Discuss any tools or software you are familiar with that can help in tracking performance metrics.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for this role, so be ready to explain your approach to testing different email elements. Share examples of tests you've conducted, what you learned from them, and how they impacted engagement rates.
✨Emphasise Collaboration and Communication Skills
This position involves working with cross-functional teams, so highlight your experience in collaborating with others. Prepare to discuss how you communicate ideas and bring campaigns to life, ensuring everyone is aligned on goals.
