At a Glance
- Tasks: Craft inspiring copy that brings products and stories to life across various channels.
- Company: Join a luxury brand known for quality and storytelling at The Newt in Somerset.
- Benefits: Enjoy competitive pay, wellness perks, gym access, and generous leave.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be the voice of a premium brand and make an impact through your writing.
- Qualifications: Strong copywriting skills with experience in retail or lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
Juice Recruitment is delighted to be working with a highly regarded luxury business to recruit a talented Copywriter to join their Commerce Marketing team at The Newt in Somerset. This role is central to how the brand is experienced, acting as the voice of the food, drink and gifting business across all channels. You will craft inspiring, beautiful and commercially effective copy that brings products, provenance and craftsmanship to life, while supporting brand growth and revenue. This is a fantastic opportunity for a brand-led, detail-driven writer to work within a premium environment where storytelling, quality and consistency truly matter. Please note, this is an office based role.
The Day to Day:
- As Copywriter, you will partner closely with marketing and product teams to shape clear, compelling and consistent storytelling across digital, retail and campaign channels.
- You will own and protect the brand’s tone of voice, ensuring every piece of copy enhances customer connection, communicates value and supports commercial objectives across food, drink and gifting categories.
Brand voice & storytelling
- Develop and deliver a distinctive, brand-building tone of voice that reinforces The Newt’s positioning across food, drink and gifting.
- Act as a guardian of brand tone of voice, ensuring consistency, clarity and quality across all written communications.
- Craft engaging product stories that inform, inspire and drive conversion.
Product & packaging copy
- Write and refine product and packaging copy including:
- Product names
- Labels, sleeves, tags, bags and inserts
- Ensure all copy is clear, compliant and aligned with brand standards.
Multi-channel copywriting
- Create compelling content across:
- Website and eCommerce product pages
- Email marketing and CRM journeys
- Organic and paid social media
- PPC and display advertising
- Print materials and in-store communications
- You will tailor messaging to suit each channel, balancing editorial creativity with commercial performance and best practice.
Campaigns & commercial delivery
- Produce seasonal and sales-focused copy, optimised for SEO where appropriate.
- Align content delivery with the marketing content calendar.
- Clearly articulate reasons to buy, highlighting provenance, quality and craftsmanship.
- Support wider marketing and product initiatives with ad hoc copywriting as required.
Quality & optimisation
- Proofread and edit all copy to ensure accuracy, polish and consistency.
- Adapt messaging for different customer segments and lifecycle stages.
- Use insight and performance feedback to refine and improve content over time.
What you’ll bring:
- Strong professional copywriting experience, ideally within premium retail, food, drink, gifting or lifestyle brands.
- Exceptional written English with impeccable grammar, spelling and vocabulary.
- Proven ability to develop and maintain a consistent brand tone of voice.
- Experience writing high-performing commercial content that drives engagement and action.
- Multi-channel copywriting experience including:
- Product pages and eCommerce
- Email/CRM
- Social media
- Print and campaign materials
- Experience writing packaging copy, product descriptions, labels or in-store materials.
- Excellent proofreading and editing skills.
- Strong time management and ability to work independently.
- SEO copywriting experience (keywords, metadata, optimisation).
- Confidence interpreting performance metrics (CTR, engagement, conversion, SEO rankings).
- Familiarity with CMS platforms such as Shopify, WordPress or Magento.
- Experience contributing to tone of voice guidelines.
- Understanding of UX writing and customer journey messaging.
- Interest in food provenance, craft, agriculture, lifestyle or hospitality.
In return:
- Positive working environment with clear development opportunities.
- Internal management development programme and workshops.
- Paid-for industry qualifications.
- Employee Life Cover (2x salary).
- Employee Assistance Programme with 24/7 remote GP access.
- Free spa and swimming pool access, plus 50% off spa treatments.
- Free gym access and wellbeing classes.
- Complimentary staff meal on every shift.
- 30% colleague discount in shops (on estate and online) with free delivery.
- Team engagement and social events.
- Up to 30 days annual leave (including bank holidays).
Copywriter in Castle Cary employer: JUICE RECRUITMENT
At Juice Recruitment, we pride ourselves on being an exceptional employer, offering a vibrant and supportive work culture at The Newt in Somerset. As a Copywriter, you will thrive in a premium environment that values storytelling and quality, with ample opportunities for professional growth through our internal development programmes and workshops. Enjoy a range of benefits including free spa access, gym facilities, and generous employee discounts, all while contributing to a brand that celebrates craftsmanship and provenance.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in Castle Cary
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work. Make sure it’s easy to navigate and showcases a variety of styles and formats, especially those relevant to food, drink, and gifting.
✨Tip Number 3
Prepare for interviews by researching the brand thoroughly. Understand their tone of voice and recent campaigns so you can discuss how your writing can enhance their storytelling and commercial objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Copywriter in Castle Cary
Some tips for your application 🫡
Show Off Your Voice:When you're crafting your application, let your unique voice shine through! We want to see how you can embody the brand's tone and storytelling style right from the get-go. Make sure your writing reflects the quality and creativity we value.
Tailor Your Content:Don’t just send a generic application! Tailor your copy to align with our brand and the specific role. Highlight your experience in premium retail or lifestyle brands, and show us how you can create compelling content that drives engagement.
Proofread Like a Pro:We’re all about quality and consistency, so make sure your application is polished to perfection. Double-check for any grammar or spelling mistakes, as this reflects your attention to detail and professionalism.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website for a seamless experience. It’s the best way for us to receive your application and for you to showcase your skills directly to our team!
How to prepare for a job interview at JUICE RECRUITMENT
✨Know the Brand Inside Out
Before your interview, dive deep into The Newt's brand story, values, and product offerings. Familiarise yourself with their tone of voice and how they communicate across different channels. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best work, especially pieces that align with luxury brands or storytelling in food, drink, and gifting. Be ready to discuss your thought process behind each piece and how it contributed to brand growth or customer engagement.
✨Be Ready for Practical Tests
Expect to be asked to write or edit a piece of copy during the interview. Brush up on your skills by practising writing product descriptions or social media posts that reflect The Newt’s brand voice. This will demonstrate your ability to adapt and create compelling content on the spot.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, marketing strategies, and how success is measured in the role. This shows that you’re not just interested in the job, but also in how you can contribute to the company’s goals and grow within the team.
