Community Lead - DTC Operator in London

Judge.me is one of the world’s most widely used product review platforms for e-commerce. We help online merchants collect verified buyer reviews — text, photos, and video — and display them across their store and marketing channels, so shoppers can buy with confidence and merchants grow through social proof.

We’re a bootstrapped, profitable, founder‑owned company of around 60 people, headquartered in London. We’ve grown from an idea into the dominant force for trust in e-commerce:

• Shopify’s #1 Review Solution: We power over $100B of annual Shopify GMV with reviews.
• Global Scale: Nearly 700,000 shops across 140+ countries use our platform.
• Massive Reach: We process over 70 million orders monthly, generating 4 million+ verified buyer reviews each month.
• Organic Growth: We’ve achieved consistent 40% year‑over‑year growth purely through organic growth and PLG motion.

We’ve recently built something our merchants have never had: a place to connect with each other. We’ve launched our community and it is growing fast — 500+ members and counting. Now we need someone to take it from a strong start to a thriving, self‑sustaining community that merchants build their businesses around.

Your job is to grow membership, deepen engagement, and turn the community into Judge.me’s flagship for working with operators — the people actually building and running e‑commerce businesses. We see the community as far more than a support forum. It’s an accelerator: a place where merchants share what works, learn from genuine experts, and level up together. Over time we want it to power a full operator‑led content engine. You’ll be the face and the architect of that.

You’ll be fully accountable for the community while working closely with Marketing, Support, and Product. This is a builder’s role for an individual contributor — not a team to manage. You set the strategy, and you personally deliver it: writing the content, running the events, and managing the tools and logistics that make it all happen.

If you thrive in environments with high ownership, high standards, direct communication, and real accountability — you'll do well here.

Key responsibilities

• Grow and deepen a live community: scale membership thoughtfully, drive day‑to‑day engagement, and turn casual members into active contributors and advocates.
• Be the face of the community: host webinars and podcast episodes, live sessions, and events on camera, and front operator‑led content that builds Judge.me’s voice with merchants.
• Be the community's content engine: work alongside our content lead, product specialist, and YouTube strategist, adapting material useful to the community.
• Build the operator motion: identify, recruit, and champion merchant voices and community influencers.
• Own brand activations within the community: shape its tone, culture, and programmes.
• Run end‑to‑end real‑world and virtual initiatives: organise meetups, shop drop‑ins, and sessions.
• Represent Judge.me in external conversations: add value in the communities where e‑commerce operators already spend time.
• Collaborate cross‑functionally with Marketing, Customer Support, and Product.
• Track and report key community metrics such as engagement, sentiment, and growth.

What success looks like

• The community is growing steadily and engagement is deepening.
• You’ve established the operator motion: a recurring cadence of live sessions, events, and video content.
• We’re hosting regular in‑person and virtual events.
• You’ve established growth loops with the marketing team.
• Casual users are evolving into advocates and mentors.
• Internal teams regularly use community feedback to inform decisions.

Working pattern

• Full‑time
• Location: London‑based hybrid
• Minimum in‑office: Tuesday + Thursday
• Reporting to: Chief Growth Officer
• Collaboration: Close partnership with Marketing, Customer Support, and Product teams

The ideal profile

Above all, you understand e‑commerce from the inside. You’ve run a DTC store yourself, so you have a clear grasp of how an e‑commerce business works and the real pain points DTC operators face.

From there, you’ll fit one of two profiles:

• A DTC operator turned creator/community manager.
• A community lead with DTC experience.

Across either route, you’ll also have:

• +6 years of relevant work experience.
• Confidence on camera and in public.
• A natural ability to connect with people.
• Curiosity and empathy.
• Comfort with data.
• Excellent written communication and cultural awareness.

Bonus points if you

• Are already active and recognised in e‑commerce, creator, or operator communities.
• Have built a personal or brand audience on video.
• Have organised online or local events and programmes.
• Are comfortable experimenting with new channels and formats.

Compensation

Competitive, market‑aligned salary

Benefits

• Hybrid working (London office + work from home)
• Up to 4 weeks per year working from anywhere (available after probation)
• Private health insurance through Vitality, including dental and eye care (optional, post‑probation)
• Company pension scheme with salary sacrifice options
• 30 days holiday allowance plus UK bank holidays
• MacBook Pro and all necessary equipment provided
• Office perks, including weekly team lunches, snacks, and regular dinners
• Regular socials and team events