Community Lead - DTC Operator

Judge.me is one of the world’s most widely used product review platforms for e-commerce. We help online merchants collect verified buyer reviews — text, photos, and video — and display them across their store and marketing channels, so shoppers can buy with confidence and merchants grow through social proof. We’re best known as the leading reviews app in the Shopify ecosystem.

We’ve grown from an idea into the dominant force for trust in e-commerce:

• Shopify’s #1 Review Solution: We power over $100B of annual Shopify GMV with reviews.
• Global Scale: Nearly 700,000 shops across 140+ countries use our platform.
• Massive Reach: We process over 70 million orders monthly, generating 4 million+ verified buyer reviews each month.
• Organic Growth: We’ve achieved consistent 40% year-over-year growth purely through organic growth and PLG motion.

We’ve recently built something our merchants have never had: a place to connect with each other. We’ve launched our community and it is growing fast — 500+ members and counting — and this summer we host our first in-person merchant meetup. Now we need someone to take it from a strong start to a thriving, self-sustaining community that merchants build their businesses around.

Your job is to grow membership, deepen engagement, and turn the community into Judge.me’s flagship for working with operators — the people actually building and running e-commerce businesses. We see the community as far more than a support forum. It’s an accelerator: a place where merchants share what works, learn from genuine experts, and level up together. Over time we want it to power a full operator-led content engine. You’ll be the face and the architect of that.

You’ll be fully accountable for the community while working closely with Marketing, Support, and Product. This is a builder’s role for an individual contributor — not a team to manage. You set the strategy, and you personally deliver it: writing the content, running the events, and managing the tools and logistics that make it all happen. If you thrive in environments with high ownership, high standards, direct communication, and real accountability — you'll do well here.

Key responsibilities

• Grow and deepen a live community: scale membership thoughtfully, drive day-to-day engagement, and turn casual members into active contributors and advocates.
• Be the face of the community: host webinars and podcast episodes, live sessions, and events on camera, and front operator-led content that builds Judge.me’s voice with merchants. Comfort and confidence on camera is essential.
• Be the community's content engine: You'll work alongside our content lead, product specialist, and YouTube strategist, who all produce material useful to the community, so part of the job is drawing on their work and adapting it for your audience.
• Build the operator motion: identify, recruit, and champion merchant voices and community influencers — creating a network of operators who lead and inspire others.
• Own brand activations within the community: shape its tone, culture, and programmes so that membership feels like a genuine brand experience, not a forum.
• Run end-to-end real-world and virtual initiatives: organise meetups, shop drop-ins, and sessions that bring merchants together and create momentum.
• Represent Judge.me in external conversations: add value in the communities where e-commerce operators already spend time, building trust and pulling people in.
• Collaborate cross-functionally with Marketing, Customer Support, and Product to surface merchant insight and close feedback loops.
• Track and report key community metrics such as engagement, sentiment, and growth — and use the data to sharpen your approach.

What success looks like

• The community is growing steadily and engagement is deepening — power users contribute consistently and help shape discussions.
• You’ve established the operator motion: a recurring cadence of live sessions, events, and video content, with merchant voices front and centre.
• We’re hosting regular in-person and virtual events, building on our first meetup.
• You’ve established growth loops with the marketing team that continually attract new members and re-engage existing ones.
• Casual users are evolving into advocates and mentors, and a core of genuine experts is emerging.
• Internal teams regularly use community feedback to inform decisions.

Working pattern

• Full-time
• Location: London-based hybrid
• Minimum in-office: Tuesday + Thursday (you’re welcome to come in more often)
• Reporting to: Chief Growth Officer
• Collaboration: Close partnership with Marketing, Customer Support, and Product teams

The ideal profile

Above all, you understand e-commerce from the inside. You’ve run a DTC store yourself, so you have a clear grasp of how an e-commerce business works, how to operate one day to day, and the real pain points DTC operators face — and you can connect with them on a deep, credible level. That lived experience is the foundation of everything else in this role.

From there, you’ll fit one of two profiles:

• A DTC operator turned creator/community manager: you’ve run an e-commerce shop and have since moved into content creation or community building, and you want to bring both worlds together.
• A community lead with DTC experience: you’ve built a DTC community from the ground up — which is exactly the aspiration we have.

Across either route, you’ll also have:

• 6+ years of relevant work experience.
• Confidence on camera and in public — you can host, present, and run a webinar without hesitation, and you want to be a recognisable voice for operators.
• A natural ability to connect with people and spark conversations that bring others in.
• Curiosity and empathy — you genuinely want to understand merchants’ needs and help them get more value from Judge.me.
• Comfort with data — you can track what’s working, spot opportunities, and adjust your approach.
• Excellent written communication and cultural awareness across global audiences.
• Some understanding of how customer support works.

Bonus points if you

• Are already active and recognised in e-commerce, creator, or operator communities.
• Have built a personal or brand audience on video.
• Have organised online or local events and programmes.
• Are comfortable experimenting with new channels and formats.

Compensation

Competitive, market-aligned salary

Benefits

• Hybrid working (London office + work from home)
• Up to 4 weeks per year working from anywhere (available after probation)
• Private health insurance through Vitality, including dental and eye care (optional, post-probation)
• Company pension scheme with salary sacrifice options
• 30 days holiday allowance plus UK bank holidays
• MacBook Pro and all necessary equipment provided
• Office perks, including weekly team lunches, snacks, and regular dinners
• Regular socials and team events