Social Media and Community Lead

Location: London (Angel / Old Street)

Working pattern: Hybrid: 2–3 days in office

Reports to: Brand Marketing Director

The Opportunity:

Most women will deal with bladder or pelvic floor issues at some point in their lives - they just don’t talk about it. They’re told it’s “just one of those things”, or they assume it’s something they have to live with. Many don’t even realise support exists. That’s the category we’re building at Jude, and the conversation we’re working to change. We create science‑led supplements designed to support the muscles behind bladder control, alongside a method that helps women actively strengthen them. It’s already resonating – there are over 32,000 women in our Facebook community sharing experiences, advice, and progress. Now it’s about reaching more of them, and reaching them earlier, before it becomes something they just accept. This is a role with real autonomy, a genuine mission behind it, and a lot of white space to work in.

What you’ll be doing:

• Owning Jude’s social media strategy across Instagram, Facebook, and TikTok - defining what we post, why, and how we grow.
• Leading YouTube partnerships strategy - identifying and securing credible creators who can deliver high‑quality, search‑led reviews that build trust, drive discovery, and support SEO.
• Building Jude’s Facebook community (32,000+ women), working closely with moderators to increase engagement, surface actionable insight, and extend into considered IRL experiences.
• Develop and scale a structured community referral and advocacy programme - translating our mission into a clear, commercially effective growth channel.
• Support the build of our US community ahead of launch – localising and evolving our UK playbook to drive early traction and relevance in a new market.
• Comfortable creating content yourself – quick, native‑feeling, platform‑right – and briefing our in‑house designer when the work needs to feel more branded.
• Working closely with our performance and creative teams to make sure organic and paid are pulling in the same direction.
• Testing, learning, and doubling down – you’ll know what a good signal looks like and quick to flex the strategy based on this.

What we’re looking for:

• 4–6 years in social media, ideally in a DTC, health, or consumer brand environment.
• Someone who genuinely gets the algorithm – not just following best practice, but understanding how to apply that to Jude’s content.
• Strong creative instincts and a good eye – you can shoot decent content on your phone and you know what “good” looks like.
• A community builder, not just a content publisher – you understand that 32,000 women in a Facebook group is an asset and you know how to harness it.
• Comfortable working with data to back your decisions, but not paralysed without it.
• Mission‑driven – we’re working in a category that’s been underserved and underfunded for years.
• Bonus if you’ve worked with scientific research or white papers and know how to turn that into engaging, human content.

What you’ll get:

• Hybrid and flexible working
• Company pension
• EMI stock options
• Learning & development budget
• Private medical insurance
• Monthly wellbeing / recognition perks
• Free products for you, your friends, and family

A note on who we are:

Jude is a mission‑led brand. We exist because women have been forced to manage, and not take back control, for too long. We’re changing that – through products that work, content that educates, and a community that makes people feel seen. If that’s the kind of work you want to spend your time on, we’d love to hear from you.