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For Companies At a Glance
- Tasks: Lead paid search strategy and execution, crafting campaigns and driving insights.
- Company: Join a fast-paced, innovative D2C company focused on data-driven growth.
- Benefits: Enjoy a hybrid work model with competitive pay and opportunities for professional growth.
- Why this job: Be at the forefront of AI in marketing, shaping the future of performance marketing.
- Qualifications: Experience in high-growth D2C environments and strong knowledge of Google Ads required.
- Other info: Collaborate with creative teams and stay ahead of industry trends.
The predicted salary is between 66000 - 88000 £ per year.
Hybrid – London (3 days onsite) Up to £110,000
Are you ready to shape the future of paid search in one of the UK’s most innovative, fast-paced D2C environments? We’re hiring a Head of Paid Search to join a performance-driven, data-led business that’s scaling rapidly—and needs someone to stay one step ahead of the game. This role sits within the Acquisition Squad, works alongside analysts, creatives, and performance marketers to help drive smart, scalable growth.
The Opportunity
This isn’t your average PPC role. You’ll take full ownership of paid search strategy and delivery, with a focus on leveraging data and evolving AI capabilities to optimise performance and increase efficiency. You won’t be building algorithms, but you’ll need a genuine interest in the space and a sharp understanding of how AI and automation are transforming performance marketing. You’ll also play a hands-on role—crafting campaigns, driving insight, and working closely with analysts and engineers to ensure data is unified and actionable. The company has big ambitions, and this role is key to keeping up with (and ahead of) the pace of learning and experimentation.
What You’ll Do
- Own the strategy and execution of paid search and PPC campaigns.
- Act as the go-to expert in Google Ads and GA4, using data to make informed decisions.
- Collaborate closely with analysts and engineers to ensure data is structured and accessible for optimisation.
- Stay on the front foot of AI, automation, and algorithmic advancements in search marketing.
- Partner with brand and creative squads to ensure ad creative and messaging is aligned.
- Help refine and evolve broader performance marketing practices across channels.
- Work hands-on while helping shape longer-term strategic direction.
What We’re Looking For
- Proven experience leading paid search in a high-growth D2C environment.
- Strong performance marketing background—ideally from data-rich sectors (e.g., retail, gaming, dating).
- Deep knowledge of Google Ads, paid media platforms, and performance analytics.
- Strategic thinker with the ability to communicate insights clearly across the business.
- Interest in how AI and data-driven tools are reshaping paid search.
- Bonus (not essential): familiarity with SQL.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Marketing Services
Head of Paid Search employer: JSS Search
Contact Detail:
JSS Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Search
✨Tip Number 1
Familiarise yourself with the latest trends in AI and automation within paid search. This role requires a genuine interest in how these technologies are reshaping performance marketing, so being well-versed in current advancements will set you apart.
✨Tip Number 2
Network with professionals in the D2C sector, especially those who have experience in high-growth environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals that enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful paid search campaigns you've led. Highlight your strategic thinking and data-driven decision-making skills, as these are crucial for the role and will demonstrate your expertise.
✨Tip Number 4
Showcase your ability to collaborate across teams by sharing experiences where you've worked closely with analysts, creatives, or engineers. This role emphasises teamwork, so illustrating your collaborative spirit will be beneficial.
We think you need these skills to ace Head of Paid Search
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid search and performance marketing. Use specific metrics to demonstrate your success in previous roles, especially in high-growth D2C environments.
Craft a Compelling Cover Letter: In your cover letter, express your genuine interest in AI and automation within performance marketing. Discuss how your strategic thinking and hands-on experience can contribute to the company's ambitious goals.
Showcase Relevant Skills: Emphasise your expertise in Google Ads, GA4, and any familiarity with SQL. Mention any successful campaigns you've led and how you used data to drive decisions and optimise performance.
Research the Company: Familiarise yourself with the company’s culture and values. Understanding their approach to data-driven marketing will help you align your application with their expectations and demonstrate your fit for the role.
How to prepare for a job interview at JSS Search
✨Showcase Your Data Savvy
As a Head of Paid Search, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used data analytics to drive campaign performance and optimise strategies in previous roles.
✨Demonstrate Your AI Knowledge
Since the role involves staying ahead of AI and automation trends, make sure to highlight any experience you have with these technologies. Discuss how you've integrated AI tools into your paid search strategies to enhance efficiency.
✨Prepare for Collaborative Scenarios
This position requires working closely with analysts and creatives. Think of examples where you've successfully collaborated across teams to achieve a common goal, and be ready to share these during the interview.
✨Communicate Your Strategic Vision
The company is looking for a strategic thinker. Be prepared to articulate your vision for the future of paid search, including how you would approach campaign ownership and what innovative strategies you would implement to drive growth.
