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For Companies At a Glance
- Tasks: Lead marketing strategies to boost brand growth and sales in trade channels.
- Company: Join a dynamic company focused on innovative home improvement solutions.
- Benefits: Enjoy flexible working options, competitive salary, and exciting corporate perks.
- Why this job: Make a real impact while collaborating with creative teams and driving brand visibility.
- Qualifications: 3-5 years in trade marketing, preferably in home improvement or interiors.
- Other info: Opportunity to manage a small team and work with senior stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
As Trade Marketing Manager, you will be responsible for developing and executing marketing strategies that support brand growth, customer engagement, and sales performance across the trade channel. From leading promotional campaigns to managing toolkits and trade events, this role is about delivering results that matter—while shaping how the brand shows up in-store and online.
Key Responsibilities
- Develop and implement targeted trade marketing strategies to support product launches, seasonal campaigns, and national promotions.
- Collaborate with sales leaders to design and deliver customer-specific marketing toolkits and POS materials.
- Own the trade show and events strategy—identifying opportunities, managing logistics, and delivering impactful presence.
- Build and maintain strong relationships with trade partners, enhancing brand visibility and loyalty.
- Track campaign performance and ROI, using data to inform future activity and investment decisions.
- Work closely with product, digital, brand and creative teams to ensure alignment across marketing touchpoints.
- Lead customer communications in line with the brand's tone and positioning.
- Manage and develop a small team while working cross-functionally with senior stakeholders.
What We're Looking For
- 3–5 years' experience in trade marketing, ideally in the bathroom, interiors, or home improvement sectors.
- A strong understanding of retail channels, customer behaviour and merchandising strategy.
- A track record of delivering trade campaigns that drive commercial impact.
- Excellent stakeholder management, project leadership, and analytical skills.
- A hands-on team leader with the ability to influence and drive change.
Trade Marketing Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing, especially within the bathroom and home improvement sectors. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the trade marketing field, particularly those who have experience in retail channels. Attend industry events or webinars to make connections that could provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful trade campaigns you've led in the past. Highlight your analytical skills by being ready to talk about how you tracked performance and used data to inform decisions.
✨Tip Number 4
Showcase your leadership abilities by discussing how you've managed teams or collaborated with cross-functional stakeholders. Emphasise your hands-on approach and ability to influence change within an organisation.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, especially in the bathroom, interiors, or home improvement sectors. Use specific examples of campaigns you've led and their impact on sales performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for trade marketing and how your skills align with the company's goals. Mention your experience in developing marketing strategies and managing trade events, showcasing your ability to deliver results.
Showcase Analytical Skills: Since tracking campaign performance and ROI is crucial for this role, include examples of how you've used data to inform marketing decisions in previous positions. This will demonstrate your analytical capabilities.
Highlight Team Leadership Experience: If you have experience managing a team, be sure to mention it. Discuss your leadership style and how you've successfully influenced change within your team or organisation, as this is a key aspect of the role.
How to prepare for a job interview at JR United Kingdom
✨Know Your Trade Marketing Strategies
Make sure you understand the key trade marketing strategies relevant to the bathroom, interiors, or home improvement sectors. Be prepared to discuss specific campaigns you've led and how they drove commercial impact.
✨Showcase Your Analytical Skills
Since tracking campaign performance and ROI is crucial for this role, come equipped with examples of how you've used data to inform marketing decisions. Highlight any tools or methodologies you've employed to analyse results.
✨Demonstrate Stakeholder Management
Prepare to talk about your experience in managing relationships with trade partners and senior stakeholders. Share examples of how you've successfully collaborated across teams to achieve marketing goals.
✨Exhibit Leadership Qualities
As a hands-on team leader, be ready to discuss your leadership style and how you've developed your team in previous roles. Provide examples of how you've influenced change and driven results through effective team management.
