At a Glance
- Tasks: Lead PPC campaigns on Google & Bing, optimising for global growth and performance.
- Company: Join a thriving online retailer known for its innovative marketing strategies.
- Benefits: Enjoy flexible working with 2 days in the office and competitive perks.
- Why this job: Be part of a dynamic team, driving impactful campaigns and shaping digital marketing.
- Qualifications: 4+ years in PPC with expertise in Google Ads and strong analytical skills required.
- Other info: Opportunity to work in a fast-paced environment with a focus on creativity and results.
The predicted salary is between 36000 - 60000 £ per year.
Leeds, West Yorkshire (2 days a week in the office)
Our client, a hugely successful online retailer, has a new opportunity for an experienced PPC Manager. This is a new role within the Performance Marketing team, reporting directly to the Head of Performance. The PPC Manager will oversee all PPC activities across Google & Bing, including Search, Performance Max, Display, and YouTube, identifying opportunities to optimise current setups and grow campaigns globally.
We seek a passionate PPC Manager to delve into the current paid search setup, owning campaign creation and budget management. The ideal candidate will have a proven track record of creating successful PPC campaigns, optimising performance, and achieving KPIs.
Responsibilities include:
- Managing all aspects of paid search campaigns, including strategy, keyword research, setup, monitoring, analysis, and reporting.
- Planning and executing PPC campaigns across multiple platforms and territories aligning with business goals.
- Conducting thorough keyword research across product ranges and future launches.
- Developing compelling ad copy and creatives aligned with brand tone and channel best practices.
- Implementing budget and bid optimisations to meet ROAS targets within set budgets.
- Utilising analytics tools to track, analyse, and report on performance metrics.
- Generating regular reports with insights and recommendations for campaign improvements.
- Analysing competitor activity and industry trends regularly.
- Refining and expanding keyword targeting, utilising CRM audiences.
- Collaborating with marketing to optimise landing pages and conversion rates, including A/B testing.
- Staying updated with paid search trends and implementing new strategies for maximising performance.
Skills, Knowledge, and Experience:
- 4+ years in PPC roles with strong Google product knowledge.
- Expertise in PPC campaign setup and optimisation.
- Proficiency in Google Ads, Bing Ads, and relevant platforms.
- Strong analytical skills with data interpretation and insights.
- Excellent communication and collaboration skills.
Senior PPC Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Bing Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the PPC space, particularly those who work at or have connections to the company you're applying to. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially a referral.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to optimise performance and achieve KPIs, as this is crucial for the role.
✨Tip Number 4
Stay updated on competitor activities and industry trends. Being able to discuss these insights during your interview will show that you are proactive and knowledgeable about the market landscape.
We think you need these skills to ace Senior PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC roles, especially focusing on your achievements in campaign creation and optimisation. Use specific metrics to demonstrate your success, such as ROAS improvements or increased conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and digital marketing. Mention your familiarity with Google Ads and Bing Ads, and provide examples of successful campaigns you've managed. Show how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples of how you've used data analysis to inform your PPC strategies. Discuss any tools you’ve used for tracking and reporting performance metrics.
Highlight Collaboration Experience: The role requires collaboration with marketing teams, so be sure to mention any relevant experience working with cross-functional teams. Describe how you’ve worked together to optimise landing pages or improve conversion rates.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the results you achieved. This will demonstrate your hands-on experience and understanding of the role.
✨Know the Company and Its Market
Research the online retailer and its competitors before the interview. Understand their product ranges, target audience, and current PPC strategies. This knowledge will help you tailor your responses and show that you're genuinely interested in the company.
✨Prepare for Technical Questions
Expect questions about Google Ads, Bing Ads, and analytics tools. Brush up on your technical knowledge and be ready to explain how you would approach campaign setup, keyword research, and performance optimisation.
✨Demonstrate Analytical Skills
Be ready to discuss how you analyse data and derive insights from performance metrics. Share examples of how you've used data to make informed decisions and improve campaign outcomes, as this is crucial for the role.