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- Tasks: Lead demand generation and marketing strategy for a cutting-edge AI recruitment tool.
- Company: Join a fast-growing SaaS start-up revolutionising the recruitment industry with innovative technology.
- Benefits: Enjoy a dynamic work environment with minimal red tape and opportunities for growth.
- Why this job: Be part of a passionate team driving significant impact in a rapidly expanding company.
- Qualifications: Proven experience in marketing, especially in SaaS and start-up environments.
- Other info: This role is perfect for aspiring CMOs looking to make a real difference.
The predicted salary is between 43200 - 72000 £ per year.
A SaaS start-up that sells an AI tool into the recruitment industry is seeking their first Demand Generation & Marketing hire following an incredible 2024. Their tool automates all back & mid-office activities, saving firms significant time and money, while ensuring complete efficiency and accuracy. The tool's success has led two customers to invest in the business. After a rebrand and substantial commercial success, they need their first in-house marketing hire to lead strategy and execution.
The company is looking for someone aspiring to be a CMO, initially focusing on demand generation and field marketing, with an emphasis on strategy and the bigger picture. If you are experienced in developing high-level strategies and eager to execute them, this is a great opportunity.
- Create a data-driven go-to-market demand generation strategy on a global scale (UK/US focus).
- Oversee SEO, content marketing, email campaigns, blogs, ABM campaigns, in-person community events, LinkedIn content, and other growth initiatives.
- Manage all processes related to demand generation and field marketing, acting as a connector between external marketing, internal marketing, and sales.
- Collaborate closely with the sales team to maximize impact.
- Define and monitor key performance indicators (KPIs).
- Track results and drive revenue.
Who Are You?
- Experienced marketer with a broad approach.
- Ability to develop and execute comprehensive marketing strategies.
- Data-driven and results-oriented.
- Experience in a SaaS environment.
- Experience working in a start-up with leaner budgets or willingness to adapt to such an environment.
- Able to commute to Chelmsford.
- Fun! The team is close-knit, passionate, and loves what they do.
As a start-up, there is minimal red tape. They seek someone proactive, innovative, and eager to advise C-Suite on necessary actions, with a desire to grow in a high-growth environment.
Senior Marketing Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the SaaS and recruitment industries. Attend relevant events or webinars to connect with potential colleagues or industry leaders who can provide insights into the company and its culture.
✨Tip Number 2
Familiarise yourself with the latest trends in demand generation and field marketing, especially within the SaaS sector. Being able to discuss these trends during your conversations will demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare to showcase your previous successes in developing and executing marketing strategies. Be ready to discuss specific metrics and outcomes that highlight your ability to drive revenue and growth.
✨Tip Number 4
Research the company’s recent achievements and their AI tool's impact on the recruitment industry. This knowledge will help you tailor your discussions and show your genuine interest in contributing to their ongoing success.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in demand generation and marketing strategies, especially in a SaaS environment. Use specific examples that demonstrate your ability to develop and execute comprehensive marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your experience in data-driven marketing and your ability to work in a start-up environment.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your success in previous roles. For instance, mention any significant increases in lead generation or revenue growth you have driven through your marketing efforts.
Highlight Collaboration Skills: Emphasise your ability to collaborate with sales teams and other departments. Provide examples of how you've successfully worked across teams to achieve marketing goals, as this is crucial for the role.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to develop high-level strategies. Prepare examples of past marketing strategies you've created and executed, particularly in a SaaS environment, and be ready to discuss how they drove results.
✨Understand the Product Inside Out
Familiarise yourself with the AI tool and its benefits for the recruitment industry. Be prepared to discuss how you would position the product in the market and what unique selling points you would highlight in your marketing efforts.
✨Emphasise Data-Driven Decision Making
This role requires a strong focus on KPIs and tracking results. Be ready to talk about how you've used data to inform your marketing decisions in the past, and how you plan to implement a data-driven approach in this new role.
✨Demonstrate Collaboration Skills
Since the role involves working closely with the sales team, prepare to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully worked with sales or other departments to achieve common goals.
