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For Companies At a Glance
- Tasks: Lead demand generation strategies and execute multi-channel marketing campaigns.
- Company: Join a fast-growing B2B tech company making a global impact.
- Benefits: Enjoy a hybrid work model with 2 days in the office and 3 days remote.
- Why this job: Be part of a dynamic team driving revenue growth in an innovative environment.
- Qualifications: Experience in B2B demand generation and strong copywriting skills required.
- Other info: Opportunity to work closely with a supportive marketing team of 6.
The predicted salary is between 43200 - 72000 £ per year.
Location: Kingston-upon-Thames. WFH policy: 2 days in the office, 3 days from home.
Why this role?
- Strategic and hands-on role, with the support of a marketing team of 6
- Support the marketing leader and be the second in-command
- Stable and cash-rich business with revenues growing 10% YOY
About the company
Our client is a fast-growing B2B technology company making a real impact in their industry. Their solutions are trusted by organisations worldwide, and they’re on a mission to expand their reach even further. To help them achieve this, they’re looking for a senior demand-gen marketer to work closely with the marketing leader and help the business expand revenues even further.
The role
As Senior Demand Generation Manager, you'll develop and execute multi-channel marketing campaigns to generate demand, drive pipeline growth, and deliver revenue. You'll be hands-on in ABM, content marketing, events, paid media, and email marketing, bringing a data-driven approach and innovative ideas to the team.
What You’ll Be Doing
- Demand-gen: Lead demand generation strategy & execution to hit lead and revenue targets
- Campaign Management: Develop & optimise multi-channel campaigns that drive high-quality pipeline
- Sales Support: Collaborate with sales & marketing to improve conversion rates and funnel efficiency
- Content Marketing: Create compelling content that engages audiences and drives demand
- Reporting: Own the data & analytics—track, measure, and refine campaign performance
What you will need to succeed in this role
- B2B demand generation, focusing on pipeline & revenue growth
- Technology industry experience
- Hands-on expertise in demand-gen, paid media, email marketing, and events (ABM would be a bonus)
- Strong copywriting skills to craft engaging, high-converting content
- Proficiency with marketing tech (CRM, automation, analytics tools)
- A proactive, results-oriented marketer who thrives in a fast-paced, collaborative environment
Senior Demand Generation Marketing Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Generation Marketing Manager
✨Tip Number 1
Network with professionals in the B2B technology sector. Attend industry events or webinars where you can meet potential colleagues or leaders in demand generation. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in demand generation marketing, especially in the technology space. Being able to discuss current strategies and tools during your conversations will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare to showcase your hands-on experience with multi-channel campaigns. Think of specific examples where you've successfully driven pipeline growth or improved conversion rates, as these will be key talking points during interviews.
✨Tip Number 4
Research the company’s existing marketing strategies and be ready to discuss how you can enhance their demand generation efforts. Tailoring your insights to their specific needs will show that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Senior Demand Generation Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B demand generation and showcases your hands-on expertise in areas like paid media, email marketing, and events. Use specific metrics to demonstrate your impact on pipeline and revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also outlines how your skills align with the company's needs. Mention your experience in developing multi-channel campaigns and your ability to create engaging content.
Showcase Your Data-Driven Approach: In your application, emphasise your proficiency with marketing tech and analytics tools. Provide examples of how you've tracked, measured, and refined campaign performance in previous roles to drive results.
Highlight Collaboration Skills: Since the role involves working closely with sales and marketing teams, include examples of successful collaborations in your application. Demonstrating your ability to improve conversion rates and funnel efficiency will set you apart.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your previous experience in B2B demand generation. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your hands-on expertise and ability to drive pipeline growth.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on analytics, come equipped with examples of how you've used data to inform your marketing strategies. Discuss tools you've used for tracking and measuring campaign performance, and be ready to explain how you refined your approach based on insights.
✨Prepare for Collaborative Scenarios
As collaboration with sales and marketing is key, think of examples where you've successfully worked with cross-functional teams. Be ready to discuss how you improved conversion rates and funnel efficiency through teamwork and communication.
✨Craft Engaging Content Examples
Given the importance of content marketing in this role, prepare samples of your work that showcase your copywriting skills. Be ready to explain your thought process behind creating compelling content that engages audiences and drives demand.
