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For Companies At a Glance
- Tasks: Lead category strategy and shopper insights to drive success across multiple markets.
- Company: Join a top FMCG business with an international focus and high-performing teams.
- Benefits: Enjoy competitive perks, collaborative culture, and opportunities for growth.
- Why this job: Make a real impact by turning data into strategies that enhance retail performance.
- Qualifications: 7+ years in Category Management, strong analytical skills, and experience with top retailers required.
- Other info: Must have experience managing distributors across Europe and people management experience.
The predicted salary is between 48000 - 84000 £ per year.
An exciting opportunity to join a high-performing, internationally-focused team within a leading FMCG business. We are looking for a Category & Shopper Marketing Manager to take ownership of category strategy, shopper insights, and promotional performance across multiple markets and customers in Europe.
The Role
You will be the go-to expert for all things category development and shopper marketing - responsible for turning data into actionable strategies that drive commercial success across brands, distributors, and retailers. Collaborating closely with Sales, Marketing, and Regional teams, you’ll help shape plans that deliver real value at the shelf and online.
Key Responsibilities
- Drive category and shopper insight development using retail and distributor data (e.g., Nielsen, GfK, IQVIA)
- Support sales teams with customer strategies, trade plans, and post-promo evaluations
- Build compelling customer presentations and proposals for NPD and range reviews
- Align distributor plans with brand, category, and retailer priorities
- Lead the category agenda with key customers and support best-in-class execution
- Manage and optimise databases and tools for continuous insight delivery
- Work with regional and EU teams to champion the Customer Marketing function
About You
- Highly analytical with strong Excel and PowerPoint skills
- Experienced in turning data into creative retail solutions
- Knowledge of the European retail landscape and experience working with top-tier retailers (e.g., Carrefour, Rossmann, DM)
- Proven background in Category Management and Shopper Marketing (7+ years)
- Strong communicator, confident with stakeholders, and collaborative by nature
- Experience managing distributors across multiple countries is essential
- People management experience (minimum 3 years)
Senior Category & Shopper Marketing Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category & Shopper Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in category management and shopper marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with key retail data sources like Nielsen and GfK. Understanding how to interpret this data will not only enhance your knowledge but also demonstrate your analytical skills during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable strategies in previous roles. Highlight your successes in driving commercial outcomes through effective category and shopper marketing.
✨Tip Number 4
Research the European retail landscape thoroughly, focusing on top-tier retailers like Carrefour and Rossmann. Being able to speak knowledgeably about these companies and their strategies will set you apart from other candidates.
We think you need these skills to ace Senior Category & Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management and shopper marketing. Use specific examples that demonstrate your analytical skills and ability to turn data into actionable strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the key responsibilities mentioned in the job description, particularly your experience with top-tier retailers and managing distributors.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive commercial success in previous positions. Mention any tools or databases you are proficient in, such as Nielsen or GfK.
Prepare for Interviews: If selected for an interview, be ready to discuss your experience in detail. Prepare to share specific case studies where you successfully developed category strategies or shopper insights that led to improved performance.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Analytical Skills
As a Senior Category & Shopper Marketing Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used data to drive category strategies or improve promotional performance in previous roles.
✨Know the European Retail Landscape
Familiarise yourself with the key players in the European retail market, especially top-tier retailers like Carrefour and Rossmann. Be ready to discuss how your experience aligns with their operations and how you can contribute to their success.
✨Prepare Compelling Presentations
Since building customer presentations is a key responsibility, practice creating concise and impactful presentations. Use PowerPoint to showcase your ideas and be prepared to explain how you would approach NPD and range reviews.
✨Demonstrate Collaborative Spirit
This role requires close collaboration with various teams. Be prepared to share examples of how you've successfully worked with sales, marketing, and regional teams in the past, highlighting your communication skills and ability to align different priorities.
