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- Tasks: Lead the Peperami brand's growth through innovative marketing strategies and consumer initiatives.
- Company: Join Paulig, a family-owned business known for its protein-packed snack brands like Jack Link's and BiFi.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Why this job: Be part of a fast-growing brand that values innovation and consumer engagement in the FMCG sector.
- Qualifications: 7+ years in FMCG marketing, with expertise in brand management and successful product launches.
- Other info: Work closely with cross-functional teams to drive brand success in the UK and Ireland markets.
The predicted salary is between 43200 - 72000 £ per year.
Nigel Wright Group is working with Paulig on this search.
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks that are loved by consumers worldwide. They have an array of brands which includes some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami. We are looking to appoint a new Senior Brand Manager UK - this key appointment will oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-led initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Peperami brand.
Responsibilities
- Co-develop and implement brand strategy and brand positioning and evaluate effectiveness.
- Set up marketing plans to achieve brand and commercial goals.
- Development, implementation, and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media).
- Co-development, implementation, and analysis of NPD launches, working cross-functionally with R&D and internal operations teams to ensure delivery of new products on time in full.
- Work closely with Category management, Shopper, and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
- Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
- Support Shopper Marketing & Sales teams with necessary market, brand, and product information.
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g., spontaneous awareness, relevance, meaning, portfolio, pricing, and communications.
- Manage marketing budgets within guidelines.
- Benchmark and understand competitor & market best practices.
Experience
- +7 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches.
- Project management & cross-functional team working.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge/track record in the FMCG environment in the UK (and Ireland).
- Strong planning and prioritisation skills.
- Apply business insights and knowhow.
- Identify business driver and set into action.
- Project-management, Manage complexity.
- Strategic thinker, strong executer and creative solver.
- Action oriented and able to influence others through clear and concise communication.
- Highly self-motivated, resilient and agile.
- Profound working experience in the UK market.
Skills
- Brand Management and development.
- Communication and Media Management.
- Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus).
- Insights collection, analysis and bring results into action.
- Commercialize proposition together with Sales, Category Management, and Shopper Team.
- Experienced in working with major FMCG brands.
Senior Brand Manager UK & IRE (London) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager UK & IRE (London)
✨Tip Number 1
Familiarise yourself with the Peperami brand and its market positioning. Understanding the brand's unique selling points and current marketing strategies will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and marketing strategies within the UK and Ireland markets. Being able to discuss recent developments will showcase your proactive approach and strategic thinking.
✨Tip Number 4
Prepare to discuss specific examples of successful brand campaigns you've managed in the past. Highlighting your experience with both ATL and BTL communications will demonstrate your capability to drive brand growth effectively.
We think you need these skills to ace Senior Brand Manager UK & IRE (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG marketing and brand management. Focus on your achievements in launching products, managing budgets, and executing successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Peperami brand and your understanding of the UK and Ireland markets. Mention specific examples of how you've driven brand growth in previous roles.
Showcase Your Strategic Thinking: In your application, emphasise your strategic thinking skills. Provide examples of how you've developed and implemented brand strategies that have led to measurable results.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by detailing experiences where you've collaborated with R&D, sales, and marketing teams to launch new products or campaigns successfully.
How to prepare for a job interview at JR United Kingdom
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Peperami and its position in the market. Understand its brand values, target audience, and recent marketing campaigns. This will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your FMCG Experience
Highlight your experience in FMCG marketing, especially in brand management and innovation development. Be prepared to discuss specific examples of successful campaigns you've led, particularly those that involved both ATL and BTL strategies.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with R&D, sales, and category management teams in the past. Emphasise your project management skills and ability to navigate complex team dynamics.
✨Prepare for Market Analysis Questions
Expect questions about market trends and consumer behaviour in the UK and Ireland. Be prepared to analyse hypothetical scenarios or case studies during the interview, showcasing your analytical skills and strategic thinking in driving brand growth.
