Salesforce Marketing Cloud (SFMC) Specialist

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.

Do you thrive in a fast-growing and dynamic global environment? Are you passionate about marketing? Can you combine your interest in the world of travel with authoritative marketing skills to help our clients' company grow? Our client provides innovative business travel solutions and local customer service in 65 countries. It’s a great place for hardworking people who share a true passion for tech and travel. The marketing team is seeking a talented and results-driven Salesforce Marketing Cloud (SFMC) Specialist who thrives in a fast-paced, high-visibility and changing environment. This role is ideal for someone with deep knowledge of Marketing Automation cross-channel marketing strategies, and delivering business impact.

The Salesforce Marketing Cloud (SFMC) Specialist will be responsible for developing, executing, orchestrating, and optimizing global innovative and impactful customer marketing campaigns across various channels, leveraging segmentation & data. This role requires a strategic thinker with hands-on experience in managing campaigns that foster customer loyalty, retention, and lifetime value.

We are looking for someone to lead a small team who specialize in using the Sales Force Marketing Cloud (SFMC) platform to drive ABM, Demand Gen, Nurture and lifestyle campaigns on a global scale. There is a strong emphasis on transformation, prospect marketing and digital.

The Salesforce Marketing Cloud (SFMC) Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers and project managers this role will implement all programmatic and operational initiatives through SFMC. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

You will be a technical expert who will lead the team and, where appropriate, roll up your sleeves and lend a hand.

• Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

The ideal candidate has:

• 5 + years marketing automation experience in Sales Force Marketing Cloud (SFMC)
• Expert knowledge of database management concepts and best practices
• Strong working knowledge of Salesforce.com
• Must have superior communication skills, both written and verbal
• Must be highly organized and self-motivated with a sense of urgency
• Bachelor's degree in marketing or related field
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion
• Excellent attention to detail
• Marketo experience is a plus.

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