Reebok - Trade Marketing Manager – France

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Reebok – Trade Marketing Manager – France, London

Location: London, United Kingdom

Language: Fluent French required

Overview:

This role leads the execution of retail and trade marketing initiatives across Reebok’s key French wholesale and e-commerce partners – Intersport France, Courir, and Citadium. Acting as a vital bridge between Reebok and its French accounts, you will drive brand consistency, strengthen retail presence, and ensure effective, locally relevant marketing campaigns.

Key Responsibilities:

1. Lead the planning and execution of account-specific marketing plans for France, aligned with the seasonal and commercial calendar
2. Manage retail and digital activations, including windows, in-store POS, CRM, and onsite or paid media support
3. Partner cross-functionally with sales, brand, and creative teams to develop compelling toolkits and sell-out support
4. Own the campaign reporting process with a focus on performance insights, ROI, and retail KPIs
5. Maintain strong relationships with French-speaking partners and retailers to ensure smooth campaign execution and alignment
6. Act as a guardian of Reebok’s brand integrity, balancing global direction with local relevance

Requirements:

• 5–6 years of experience in trade, retail, or account marketing, ideally within the sportswear, fashion, or lifestyle industry
• Proven experience working with major French retailers or e-commerce partners
• Deep understanding of the wholesale and retail landscape in France
• Strong project management skills, with the ability to juggle multiple activations and deadlines
• Excellent communication, stakeholder management, and presentation skills
• Fluency in French

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